FocusCopy | Houston Copywriting Service

Don’t Have Time Or Struggling To Write Your Copy?

Copywriting and content writing is often the most time-consuming part of marketing. Now, there’s a better way to get your marketing writing done with our Houston copywriting service.

Brew A Fresh Cup Of Coffee & Let’s Talk Copy.

When there are too many roasts to choose from, clients come to FocusCopy to get their copy on the right track. Customized brand voice guides allow us to produce copy that your usual readers will think came straight from you. As your strategic partner, we steep each cup of copy to match your voice, tone, and branding.

We Support Ambitious Entrepreneurs With The Most Time-Consuming Part of Marketing – The Writing – By Building A Brand Voice And Crafting High-Converting Copy.

Done For You

Done With You

Do It Yourself

Your Houston Copywriting Service Provider

Let's Serve The Right Cup Of Copy For Your Marketing Strategy

After writing for over 100 brands across the United States, infuse our experience with your unique brand voice to publish something that connects with your target market. We’re your copy barista!

BLACK COFFEE

The Fundamentals

Every cup of coffee has its own aroma. As such, your company has its own voice, and we want to capture that voice. Before we write a single word, we’ve got to get the fundamentals down.

Brand Voice Guide | Client Segmentation | Client Avatars

CAFÉ AU LAIT

Website Copy

Just like no blend is the same, we customize website copy to meet each clients’ needs. When the message is clear, the kettle rings, and traffic increases. With strategic planning, we amplify your brand through SEO and perfectly formulated copy.

AMERICANO

Email Copy

Each piece of communication represents your company. Don’t let a hasty email campaign stray off-brand. Our brand voice guide is personalized to each client. We use our time to provide the email copy your buzzing business needs while you’re on the run.

MACCHIATO

Blog Content

Connect with your followers while amplifying your business. Well-thought blog content increases web ranking through strategic planning and SEO. Exceed your goals with expert blog copy delivered hot off the press and on time.

It’s Simple To Focus On Your Copy

We Interview You

When we sit down for a conversation, we hear a lot – more than what you realize.

We Document Your Brand Voice

From our 30-40 pages of notes, we document your unique brand voice into our Fundamentals Package.

We Start Writing

Then we create clear and focused copy that reads as if it came right from your desk.

A Flavor Of What To Expect From FocusCopy

One of our biggest hurdles in marketing / client facing communications was getting stuck on the content writing tasks. That all changed when we hired FocusCopy. We started off with a single project and their performance and product was so well done, we have been turning more and more of our internal writing over to FocusCopy. It's rare to have a company that you can have total trust in. FocusCopy is one of the rare ones; therefore, I would not hesitate to refer FC to anyone.

Lauren Jefferson with FocusCopy has been a true delight and a tremendous improvement to my event planning company, Go Savvy. Within 3 months, we have seen exponential growth in call to action analytics from our subscribers due to FocusCopy’s strategic placement of written and button content. Lauren was also understanding and diligent in portraying the voice of Go Savvy across our newsletters with quality copywriting material. In addition, she provided great scalable advice on how we can further our newsletters and communication with the growth of my business.

FocusCopy had an organized structure and a collaborative process. In addition, Allyson was communicative and clear with expectations. We really enjoyed working with Lauren and her team, and the copy we received for our new website looks great! We loved the experience working with FocusCopy, and would definitely use them again for our future projects.

Lauren has shown me how important it is to polish every product that you put out in print and in social media. Her knowledge goes beyond great copy to great marketing. She develops relationships with her customers to produce a better product that really represents them well.

I can’t say enough good things about FocusCopy. Lauren always takes the time to get to know her clients and build an actual relationship with them. If you’re looking for someone who goes above and beyond, she’s your girl.

Lauren and her team deliver on their promises. My business not only stayed afloat during COVID-19, it grew!

We loved the new copy for our website! It really emphasizes what we do, which is care for our people.

THIS IS SO GOOD!!!!!!! I am obsessed with this blog post. Wow! It really is our voice!

I'm so grateful to have been introduced to Lauren at FocusCopy. She has played a huge role in helping me get more visible online in a professional way. She will take the time to get to know your brand and needs so she can capture your heart and language when writing content. Amazing service and highly recommended. Thank you Lauren! You truly are one of a kind!

We're creating a new generation of copywriters to further the success of female entrepreneurs around the world.

Houston Copywriting Service FAQs

What is copywriting?

Often confused with copyright, copywriting has nothing to do with legal protection. Copywriting is the process of writing copy to persuade a reader to take a specific action. Read more copywriting terminology here.

P.S. If you do need referrals to an intellectual property attorney or business attorney, then send us a note here.

Does FocusCopy use AI to generate client copy?

AI (like ChatGPT) is a great tool to get started. And while it’s fun to test and play with, we never use AI for client deliverables. Not only does AI take the human element out that is required for conversion, but it also removes any personality from the copy (i.e. the brand voice).

Where does FocusCopy work?

While FocusCopy is a Houston copywriting service, we serve clients all across the United States, Canada, and Europe. If you target clients in the US, FocusCopy is your team. With educated and native US English writers, our team ensures your copy resonates with your audience. Explore our Houston copywriting services here.

When is it time to hire a copywriter?

Copywriting is a time-consuming task – especially if you’re not a professional writer. If you are working on a deadline or keep procrastinating, then it may be time to hire a copywriter. We serve our clients through done for you, done with you, and do it yourself services to best support your specific needs.

Meet Your Copy Baristas

With over 50 years of combined writing experience, this power team is on a roll to write it all. Meet the faces behind Houston’s copywriting service.

Copy Resources

Blog

Our blogs offer valuable advice for you to read over a cup of coffee.

Resources

Brew into your potential with our expert, hands-on, and always responsive services.

We have a lot of special blends to share, don’t miss our business elevating hot cups of knowledge.

Are You Ready For Copy That Generates Business?

Are you tired of staring at the menu? Book a discovery call to learn more about how we can take your special roast to the next level.