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keys to writing an faq blog post

6 Keys To Writing An FAQ Blog Post

Content Marketing / By / September 1, 2023

If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good!

Imagine this…

Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog post that does it for you. Your customers have one place to look for all their pressing questions. Plus, you won’t need to keep copying and pasting the same response repeatedly.

Plus, with this one blog, you can also increase web engagement, gain quality leads, and garner more interest in your business and services. We’re here to show you how with the following 6 keys to writing an FAQ blog post you can use right now.

Need a copywriter to take care of your blogs for you? Schedule a discovery call to get started.

Try These 6 Keys To Writing An FAQ Blog Post & Save Yourself From The Repetition

Here’s your cue to take voice notes or be ready to type out your thoughts. Because, as soon as you finish reading this blog about the keys to writing an FAQ blog post, all of the content you need will be right there in front of you.

1. Ask The Questions, Type Out The Answers

The first part of creating your FAQ blog is simple. Ask yourself…

What are the top 10 to 20 questions I’m asked most about my business that I can easily answer right away?

Type or jot these questions down and be sure your answers are succinct and clear for your audience. Before you know it, these questions and answers can assist you in creating bold headlines that are easy to understand for even the fastest blog skimmer around.

2. Do Your (Quick) SEO Research

Search engine optimization does more than autofill your search for you when you’re online. SEO includes trackable data that changes based on what everyone around you is searching for. This is immensely important for businesses that want to know more about their target audiences’ wants, needs, and wishes.

Even if you offer an extremely specific service, your audience may not know the same technical jargon that you do. As an example, if you own a floral shop, you might want to answer questions that also include popular search terms (in bold) like…

  • How does Valentine’s Day flower delivery work?
  • Can I pick up my flower delivery order instead?
  • Can your business do flowers for a wedding or big event in my city?
  • Can I buy red roses by the dozen?

You may know that you sell baccarat roses, Ever Reds, and Freedom roses but the average customer will not. This is why pairing your FAQs with commonly used SEO keywords or phrases assists in making your business, its FAQs, and your services more visible on popular search engines like Google, Bing, and Yahoo.  

There are also many free web analytics tools available online like Clarity from Microsoft and Google Keyword Planner, so you don’t need to spend a dime to get started.

You can also use a team of professional copywriters to help you get the job done. Schedule your discovery call with us right now.

3. Discover More FAQs

Speaking of using SEO tools for your FAQ blog post, you can also use various online forums to find more FAQs to answer while you’re at it. A few platforms you should think about exploring include…

In fact, about 40% of young people use TikTok alone as a search engine. This may not sound incredibly important right now, but your prospects will soon include a younger generation of buyers than you may be used to today. So, it is worth keeping in mind.

4. Define Technical Words & Phrases

Another one of our keys to writing an FAQ blog post is ensuring you understand that it’s okay to simplify your answers for your average customer. If you’re a business owner with a typically well-informed customer base, you may not need to worry about this as much.

However, if you often find that your answers go over most people’s heads, it’s time to take a step back and clarify those answers. Speak to your audience in a way they will understand. If it helps, offer a mini glossary or answer individual questions defining commonly used terms or phrases in your industry.

Take FocusCopy for example. You may see us answer what we view to be “simple” questions like…

What does SEO mean?

What is backlinking and what does it mean?

Is a copywriter and copyright the same thing?

We would define keywords and phrases with each of these questions while breaking down their definitions so they’re easier to digest.

5. Support Your Answers With Statistics

You cannot get rid of all of the misinformation online regarding your business or expertise. What you can do is fortify your answers with reliable statistics to back them up. This is yet another one of our keys to writing an FAQ blog post that works in favor of your business and your customers.

Remember, you’re the industry expert! 

That said, think of 2 to 5 industry-related resources that you trust. A few examples might include:

  • Established associations
  • Government-led groups or studies
  • Industry organizations or clubs
  • Individual industry leaders
  • Top-performing companies

If you follow these people or organizations online and subscribe to their newsletters, you can keep up with them consistently as new information is shared. Don’t forget to cite your sources within your blog by adding a link or footnote leading your audience to the source.

6. Share It

Have someone other than yourself read through your FAQ blog post to make suggestions and offer other forms of advice. Perform a spelling and grammar check (and don’t worry too much about perfection) before publishing your brand-new blog.

Once that’s done, you can share your blog on social media, by email, or by asking others to help spread the word for you.  

Bonus Tip!

So, you have one well-written blog post answering the most commonly asked questions about your business. Did you know you can split this 1 complete blog into several separate blogs, social media posts, and (possibly) a podcast script?

Think about each point you’ve made so far. Chances are you can talk about one or several of them more in-depth – so do it! Here are a few ideas to get you started:

  • Think of lessons learned
  • Reflect on former customer stories
  • Answer more questions related to each FAQ

For social media posts, pull headlines and the most important part of your answer to create quick posts you can share that add value to your social platforms.

We Write Blog Posts For Businesses

Does writing an FAQ blog post take time? Yes. We would be lying if we said it didn’t take at least some time to strategize, write, and approve a blog post.

If you don’t have that kind of time, that’s okay! We do. Schedule a discovery call with us today!

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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Create A Quarter's Worth Of Content

How To Create A Quarter’s Worth Of Content In 10 Minutes

Content Marketing / By / June 19, 2023

Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs (which comes from the content they create). And it’s only getting bigger as algorithms improve, new platforms are being created, and consumers are leaning more into the online world. 

But just because consumers are hanging out online and consuming more content than ever before, that doesn’t mean that you need to create content…Right?

Wrong. You need to be where your target audience is. You need to be creating content that they want to consume (whether they know it or not). 

But beyond publishing content, the reason goes beyond that. “Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%)” (Neil Patel). 

Whether you are a law firm, health and wellness coach, eCommerce shop, or financial consulting firm, your customers are searching for you online (as much as 76%). 

Ready to skip the overwhelm that often follows content creation? Follow this process to create a quarter’s worth of content in 10 minutes. 

Why You Need To Plan Your Content On A Quarterly Basis

Simply put, you do not have enough time to think about content creation on a daily, weekly, or even monthly basis. Trust me…I own a copywriting and content writing firm where we literally create content on a daily basis for clients. But when it comes to marketing FocusCopy, it would not happen if we don’t plan our content on a quarterly basis. 

This process is what we use to not have to think about what we want to write and get us right into writing at the get-go. 

6 Steps To Create A Quarter’s Worth Of Content In 10 Minutes

Sure, this process isn’t guaranteed to be done within 10 minutes at first. Like most things, it takes practice to perfect. But I can assure you that after creating content for over 8 years, this process simply works. 

1. Remind Yourself Of The Details

First, you need to remind yourself of your business. You work hard to operate your business, but you sometimes need to come up for air to see what your brand looks like from the rooftops. 

There are several things that you need to look at when reminding yourself of your brand:

  • Your core message
  • Your goals and values
  • What actually performs
  • Your content pillars

Be sure to write it all down to save time when it comes to planning the next quarter’s worth of content. 

Your Brand

What is your company about? When you’re working so closely with your business, it’s good to remind yourself of your:

  • Mission and vision statements
  • Core message
  • Target audience
  • Core offer

Your Goals

Then get into what your quarterly or annual goals are. How are you currently measuring up against them as you complete this process? 

Your Performance

What content has traditionally performed in the past? You may be able to extrapolate content ideas directly from this. 

If you haven’t created content before, read through your sales and meeting notes. What messages do your clients typically respond to? 

Your Content Pillars

Content pillars are the overarching themes that your brand can speak on. For example, FocusCopy’s pillars include: copywriting, marketing, and entrepreneurship. Everything we publish falls into one of those 3 categories. 

You want to keep these specific enough for someone to identify your brand with it, but broad enough to capture a variety of topics. We suggest working with 3-5 pillars. 

2. Brain Dump Every Idea

We like to use mind maps or even rolling lists for brain dumping. Go ahead and write every topic that you could write about for that given content pillar. Within 5 minutes, you should have a good list that covers more than a quarter’s worth of content. Keep in mind that the more you do this, the easier it will be. Great questions to ask yourself include:

  • What pain points are your customers facing? 
  • Are there any questions they are asking or should be asking? 
  • What would transform your customers’ lives?
  • What’s going on in your industry that customers should be aware of?

Now, this isn’t an exhaustive list, but it should get you thinking. 

3. Evaluate Ideas & Schedule Them

After you brain dump, it’s time to evaluate your ideas. Not everyone is going to hit it out of the park, but you should land with a pretty good list of content topics that you want to pursue. 

Then schedule them out for the quarter. In what order are you going to publish them? Can you build those ideas into a series? 

The key here is not to overthink it. 

4. Outline The Topics

If you’re feeling really into the content creation process, go ahead and start outlining it. We use ClickUp to schedule all our blogs, for example. In the description, we go ahead and outline what we want to talk about within that given blog. This makes it so much easier to remind myself what I was thinking about or gives the assigned writer an idea of where I want them to take the blog. 

5. Outsource The Writing

Writing takes time. And although we now have access to AI tools like ChatGPT, it still requires a human to comb through the content to make it actually effective. There are several different ways you can outsource your writing:

  • Delegate to an employee 
  • Outsource to a freelancer (but they may not have the processes to write with your voice or your dialect)
  • Partner with a copywriting firm that specializes in brand voice and content creation (i.e. FocusCopy)

Regardless of what you choose, it’s imperative that the writer understands your brand, your voice, and your goals behind the content. 

6. Repurpose The Content

Finally, content written only for one purpose (i.e. blogs) is a waste of marketing dollars. Every single piece of written content can be repurposed into:

  • Email copy
  • Reels or short form videos
  • Long form videos
  • Infographics
  • Social posts

Take Your Content Marketing To The Next Level 

We all know that when you’re more visible, you build your credibility (Forbes). And that ultimately leads to business growth – which, who doesn’t want that?!If you’re ready to take your content marketing to the next level, schedule a discovery call with our team to explore how to give you back more time while creating more opportunities for you to grow your business.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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Automated Email Campaigns

5 Automated Email Campaigns To Streamline Your Follow-Up

Content Marketing, Marketing / By / June 19, 2023

Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. 

Enter stage left…Automated email campaigns. 

These are amazing tools to add to your marketing toolkit and help you to further build your know, like, and trust factors – which you should always be working on even after you’ve signed the client. 

But where do you start? Which campaigns do you need to focus on first? After managing email lists of over 27,000 and testing numerous campaigns for dozens of companies, we’ve identified 6 automated email campaigns every company needs. 

Implement These Automated Email Campaigns

The whole goal of implementing these automated email campaigns is to free up your time while still building brand equity with your audience. 

Indoctrination Campaign

Indoctrination is where you introduce yourself to your audience and give them the lay of the land. My Co-Founder, Stuart Broderick, jokes that this type of campaign sounds like what aliens would use. But if aliens came to Earth, they’d need to tell us how they now want to run the planet.

I digress…Indoctrination campaigns are simply 3-5 email campaigns that introduce you to them, share more about how they can connect with your brand on a deeper level, and set communication expectations. 

You can send subscribers into this campaign after they’ve:

Networking Follow-Up Campaign

Any introverts reading this blog? As a BIG introvert, I tend to avoid networking events like the plague. Because of that, I’ve found that networking one-on-one is a lot more productive for me. But all that time invested into those conversations would be wasted if I neglected to follow back up with them and book another conversation. 

That’s why it’s so important to implement a networking follow-up campaign. 

After every networking meeting, I put them in a campaign to follow up on a given timeframe to schedule another call. 

What’s funny is that the timing is usually perfect because they are now thinking back to their conversations and they think I’m on top of following up. 

Can I tell you a secret? Follow-up is the last thing I want to do at the end of the day. So I’ve automated it. And the results have been amazing. 

Long Term Nurture Campaign

Want to shorten your sales cycle? Frustrated with prospects ghosting you after what seemed hopeful? Feel like your current follow-up strategy isn’t effective? 

Cue the long term nurture campaign. 

This campaign is filled with regular emails that educate, inspire, and make your prospects think. When we first launched this type of campaign in March 2022, we weren’t really sure what to expect. Would prospects get annoyed? What could we even expect? 

The results astounded us. 

We had referrals that had gone cold for 2 years reach back out to us for services. Others needed a quarter or two to come back to the conversation. Prospects also implemented some of the tips we included in our emails and saw a lot of success. 

But what did we write about? We’ve included all the prompts we used inside this free guide. 

Referral Partner Nurture Campaign

Similar to the long term nurture campaign, you need to follow up with your referral partners – the people who are working with your target audience. Educate them how they can refer you, add value to their client conversations, and even improve their businesses. 

Sales Meeting Follow-Up Campaign

Lastly, sales follow-up is essential. Something as simple as a “thank you for your time today” goes a long way for the relationship. After each sales call, we trigger a response based on the outcome. The emails always include a “thank you”. But we have several outcomes to set expectations: 

  • Requested a quote
  • Wanted a pricing list
  • Ordered a proposal
  • Want to hold off until a future date

Of course, we probably over-customized. So feel free to implement a simple thank you email!

Use These Prompts To Improve Your Automated Campaigns

At the end of the day, it’s one thing to say you need to set up automated campaigns. And in reality, they are fairly easy to set up. But it’s an entirely different task to actually write the copy for each of those emails. That’s why we developed and tested 52 prompts that you can use to steer your writing process. 

Maintaining meaningful connections with your clients is still possible when using automated technology to do so. Find out for yourself!

Prospects Slipping Through The Cracks Of Your Sales Pipeline?

You may be leaving money on the table if you aren’t following up with them regularly and relationally. 

Start Writing Campaign
blogging for your business

Answering Your Top Questions About Blogging For Your Business

Content Marketing / By / March 13, 2023

What’s the big deal with blogs?

Don’t worry! You’re not the first to ask.

However, you’re the next to learn about the power behind writing blogs for your business! 

Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms to share their thoughts and practice their own writing skills.

But blogging for your business, if done right, just may be the key to growing your brand awareness and increasing revenue. I’m not a betting woman, but I’m going to go out on a limb and assume that right about now you’re thinking that sounds like a pretty good plan for your business.

If you’ve read this far, you’re at least a little interested in what all the blog is about. So I’m going to break down the top FAQs for writing blogs for your business.

The Top 6 FAQs For Writing Blogs For Your Business

We’ve put together the most common questions we receive about blogging for your business into a neat little package – this blog. 

If you’re ready to see real results from your marketing efforts, we should chat.

Schedule a time to talk so we can take your marketing impact to new heights!

1. How Does One Start Blogging? Is There A Secret Club & Initiation?

There’s no secret society of bloggers. I mean, there might be…But I wasn’t invited to it. Did it stop me from blogging? Nope!

The truth is, the trick to writing a blog, like so many other things in life, is to simply start. Pick up the pen, sit at the computer, and get rid of that blank page before you. Seriously, open up that dirty window. Then, let the sun illuminate the words that you cannot find. Okay…Sorry about The Hills reference. 

Back to blogs…Whether or not you need a nostalgic song to kick-start your blog productivity to help grow your business, we’ve got you covered. The key is to truly get rid of the blinking white page on the screen. Simply start writing. Get your thoughts out. Go back and look at it with fresh eyes the next morning. Have a trusted confidant proofread and be receptive to their feedback. 

Even the best of us suffer from writer’s block. But we’ve found that just getting started is the quickest way to make the hesitations and second-guessing disappear.  

2. I’ve Read So Many Blogs With Different Formatting, Isn’t There A How-To Guide To Do It Right?

It’s great that so many people utilize blogging platforms to share their life. Does that mean all of them are doing it right? 

Nope!

But we’re not judging anyone who’s doing their own thing. Everyone’s gotta start somewhere. However, if you want your blogs to make an impact on your business, it’s better to follow proven formatting methods.

For instance, Google (you know, the holy grail) uses an algorithm to rank websites on the search engine results page (SERP). The ranking is a direct result of search engine optimization (SEO) efforts. While yes, the algorithm constantly changes, professional writers like my team at FocusCopy keep up with the trends to help our clients achieve success. 

However, there are some tried and true methods to the madness that will likely be sticking around. If you take a closer look at this blog you’re reading right now, you may notice our use of headers. 

We usually start with a header 2 to re-emphasize the topic and keyword(s). Then the body of the blog is done in sections marked with header 3s. Any further differentiation in sections would happen in the next header down, and so on. It may seem silly, but Google cares about the difference in header sizes.  

Moreover, the word count is also a biggie. So don’t go wild with a 4-thousand word blog. In fact, Google would prefer you keep it under 2-thousand words. The sweet spot is somewhere between 1200-1800 words. This excludes pillar posts.

Equally important is to keep the content between each header under 300 words. Yep, another surprising but factual point that can make a difference in your Google ranking. 

Psst…We’re big fans of Yoast SEO to help keep our formatting, word count, and word usage in check. 

3. Does The Number Of Blogs I Write & How Often I Post Them Matter?

Yup. But here’s the cool part…You don’t have to write more frequently than you want. It’s actually better that you remain consistent than spend your energy trying to reach unattainable goals. In the long run, setting unrealistic blog goals may even hurt your SEO efforts and, as a result, knock you down in the Google ranks.

Instead, you should focus on publishing blogs consistently. One a quarter, month, week – whatever works for you. Here’s another cool thing, you don’t have to wait until 3 days before your self-assigned publish date to start writing your blog for your business. 

As professional copywriters, we prewrite many blogs for ourselves and our clients to have on hand to publish according to the schedule that works best for the respective company. 

To get started, take a list of topics that:

Then, schedule some time to sit down and write as much about each topic that you can. But don’t do your best and stash it away for 6 months. Schedule more time in the near future (like within the same week) to review your writing with fresh eyes. And finish it up! We recommend sending it to a friend, colleague, or family member to proofread. Trust me, you’d much rather your nearest and dearest point out your mistakes than hundreds of critics in the Reddit gallery. 

Want a professional writer and editor to take a gander at your blog before you hit the big, shiny publish button? Well, you’re in luck because FocusCopy offers copyediting services for our entrepreneurs who enjoy writing for themselves. Schedule a discovery call with me today to learn how we can support your business’ marketing efforts. 

4. With So Many Bloggers Out There, How Can I Make Mine Standout & Get Noticed?

SEO is the key to ranking high and getting noticed on the world wide web. With an estimated 7.5 million blogs posted every day, it may feel impossible to ever see your company at the very top of the SERP. 

Don’t sell yourself short before you give it a try. We’ve proudly seen so many of our own clients rise through the ranks to the top spots with our blogging service. 

The trick is to research, study, implement, and practice SEO. This means including keywords that your target audience is searching for online. And of course, sticking to the right formatting and word count. But it also goes so much further. 

Google is smart enough to recognize AI-generated and poorly written content. Don’t expect to see those at the top. Instead, use power words and write like a human. Yes, the same writing style to engage your audience and convert them into paying customers also pays off in the SEO world. But with good SEO, that target market is more likely to actually see your brand messaging.  

5. After Spending So Much Time Writing A Blog, Can I Make Further Use Of The Content?

Repurposing content is truly one of the tricks of the trade. We’ve also taught so many of our clients how to do this, too!

Say you have a blog. Does it focus on or mention any specific seasons or years? Are you referring to something that’s in the news right now? If so, that is a timely piece. Go ahead and publish it. Take out snippets to create social media posts to promote your blog. Then, re-work the same blog into an email newsletter to keep your best fan base in the know.

But if you’re not including time specific aspects…Congratulations – you have written an evergreen blog! This is a great asset to your marketing toolkit. You’ll be able to reshare, repurpose, and refer to this blog for years to come. Literally, evergreen content is such a blessing. 

6. What If I Absolutely Despise Writing & The Thought Of Doing It Makes Me Cringe?

Then don’t ????????‍♀️ Work with a copywriter with a proven ability to enhance your business’ marketing for real growth. 

At FocusCopy, we’ve created original content for over 100 businesses (let’s see where this number gets when we repurpose this blog in 7 years). This includes everything such as blogs, newsletters, grant proposals, social media posts, social media ads, LinkedIn articles, podcast scripts, promotional brochures, and so much more. 

And we don’t blame you for hating writing. Because we love it. I mean, I created an entire business around it. Then, I hired copywriters who also love writing. Together we make up a team that supports our clients by taking on the task they either don’t want to do or don’t have time to do. 

Leave Blogging To The Pros & Get Back To What Matters Most

If after reading this, you’re still not sold on writing your own blogs – that’s okay. But hopefully you’ve learned a few things about SERP, SEO, Google ranking, and are making plans to bolster your marketing plan.

We’re here to support you as a business partner by writing converting copy in your brand voice. Seriously, not even your sister will know someone else wrote it. 

Schedule a discovery call with me and let’s get going on your blogging journey!

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Schedule Discovery Call
why blogging is important for business

7 Reasons Why Blogging Is Important For Business

Content Marketing / By / March 13, 2023

Are you a business owner with a blog you haven’t updated in a while? 

Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses.

As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question with a (somewhat) complicated answer.

You should first know that about 77% of people read blogs online regularly. That alone might not be enough to convince you to get going on your blogging journey, but you should also know that 61% of online users make a purchase after reading a blog. 

See? You have much more of an influence than you might think.

Try to think of your business’s blog this way…

You don’t need to have an extra voice within your industry to be seen, heard, and understood. But wouldn’t it help if you did?

Interested in starting a blog for your business? Let’s talk about how a blog can help your profitability, brand awareness, and so much more.

1. Build Brand Awareness

Building brand awareness through your business’s blog makes customer interactions feel more like a friendly conversation instead of an outright sales pitch. If used the right way, your blog can be seen as a tool for your audience.  

In fact, more than 40,000 Google searches occur every single second. Of these searches, many people turn directly to How To, DIY, and other blogs that teach them how to do something. 

Whether it’s exactly what they were looking for or not, they increase engagement and web traffic for that business with every click. It’s like being able to walk down the street and pop into stores they’re interested in without feeling the immense pressure to purchase something.

If your audience likes what they see, they’re more likely to share it with friends, family, co-workers, and beyond. The more your message is spread, the more opportunities you have to make an impact with your business at the forefront.

2. Include Long-Tail Search Keywords

Long-tail keywords are essential for blog writing. This is because when most people perform an internet search for something, they usually type in a thought, phrase, or string of keywords that will give them the results they need.

For example, let’s say you’re a local bakery looking to drum up more business. Your audience could just search “sugar cookie” and end up with a few million results. But they’re much more likely to find exactly what they’re looking for by typing in more specific, long-tail keywords like “best classic sugar cookie recipe with butter” or something similar.

As your bakery’s blog creator, using the entire long-tail keyword within your heading, subheadings, and overall unique content pushes your blog to the top of a user’s search results. This means you’re more likely to be seen by your target audience. 

Meanwhile, your target audience is more likely to click on your blog to find what they need and potentially explore other offerings like your products and services. They might even feel inclined to sign up for something – which leads us right into our next big benefit.

3. Construct A Larger Following

Use your blogs to attach powerful call-to-actions (CTAs) like:

  • Subscribe to our newsletter
  • Follow us on social media
  • Join our course
  • Download your free guide

And these are just to name a few!

Your CTA options are unlimited and serve as a great way to keep your audience engaged with your brand long after they’ve hit the little x button. Use your blog and a solid CTA to gain more followers interested in your brand.

4. Increase Crosslinking Opportunities

One of the best ways to create an authentic experience through your blogs is by crosslinking within them. Crosslinks in blogging are one of the best SEO tools you can use to improve your online presence. It boosts your SEO and gives you a chance to optimize the use of your owned domains to the best of your ability.

What Is Crosslinking?

Adding crosslinks to your blogs allows you to guide readers to other pages on your website that you want them to see. They also provide an opportunity to attach shared categories or tags to them. This way, you continue showing up higher in search results.

Crosslinking allows businesses like yours to increase exposure with minimal effort. So, even if you’re a marketing business discussing blogging for businesses, you can also pique the interest of your readers who might simultaneously be searching for copywriting for businesses (see what we did there?).  

5. Widen Content Splintering Opportunities

Alright – you have long-tail search keywords to help you with blog topics, a few ideas for CTAs, and an understanding of how crosslinking can help.

It sounds exhausting! But you don’t need to create everything only to use it once. 

Take the information you’ve given in your blog and splinter it into other marketing avenues for your business. Doing so means that you can avoid: 

  • Retyping your thoughts
  • Spending more time on content creation
  • Skipping out on posting to your socials

Break everything down section by section, point by point, or however else you see fit.

Want to create a wealth of content starting with a blog for your business? Let’s get going!

6. Become An Authority Leader With Each Topic

This is a good one.

Blogging establishes your voice within your industry and community. By offering valuable information that readers can truly rely on, you become much more trustworthy and memorable moving forward.

And you know what we love to say about people who do business with others? 

People do business with businesses they know and trust.

Offering your voice as an authority leader within your industry allows current and potential customers to feel as though they know you, can trust you, and can look to you for future insight – which brings us to our final reason for having a blog for your business.

7. Offer Valuable Answers & Advice

You are able to offer answers to many frequently asked questions that your customers continuously have. Answering them in a blog (or several blogs) gives your audience direct access to you and your expertise without wasting time on the phone or in your inbox going back and forth about the answer.

The truth is that there are certain things you know about your business that others might not know. This makes blogging about it the perfect way to bust any popular myths while providing tangible solutions through your products or services.

We Know Why Blogging Is Important For Businesses Of All Types

Our team knows how important it is for businesses to have a blog. We also know that entrepreneurs are usually strapped for time with no idea where to start (it’s part of our why).

FocusCopy is here to help.Need help launching your business’s blog? Chat with us to get started.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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improve your writing skills

15 Ways To Improve Your Writing Skills As An Entrepreneur

Content Marketing, Copywriting / By / March 13, 2023

Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur?

Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful.

However, we also understand that even the most high-achieving entrepreneurs can feel burnt out, against a wall, and just plain ol’ uninspired when writing for their business.

For some, it’s been a while since you’ve sat in a classroom fine-tuning your creative writing brain. And for others, writing anything is your worst nightmare – even with all of the coffee in the world to keep you going (we’ve been there, too).

But we’re not here to gatekeep the best ways to improve your writing skills as an entrepreneur, which is why we’ve created the list below.

Why Every Entrepreneur Should Improve Their Writing Skills

As an entrepreneur, you have many many many hats on your head. Writing is one of those hats that will continue to serve you over and over again. 

Similar to accounting, you need to know how to do it. Whether you should do it – that’s an entirely different question. 

But when it comes to your words, you need to have the skill sharpened. When you know how to communicate effectively through the written word, you are able to: 

  • Close sales on the deals you actually want
  • Attract the right types of clients
  • Secure financing through traditional loans or investment
  • Motivate your team, vendors, and clients
  • Limit the back and forth in email because you got your point across clearly

The limits are endless when you know how to write well.

How To Improve Your Writing Skills

Yes, writing is a skill. This means you need to practice every now and then to avoid making mistakes while getting your message across clearly. Here are 15 ways to improve your writing skills as an entrepreneur.

1. Create A Daily Practice To Write

Again, writing is a skill much like swimming or cooking. You can excel at it, but it takes time and practice.

To clarify, you don’t need to sign up for another college course or set aside hours of your day. You can polish your general writing skills in as little as 15 minutes a day using quick writing quizzes from free sources like the Academic English Cafe. 

If you’re looking for less structure, pick a fun prompt you can use to write a short story for yourself. Set the clock and write as much as possible in 15 minutes, then stop. Plug your story into software like Grammarly to check for spelling and grammar and see how to improve your style.

No extra time on your hands? We’re here to help. Let’s talk about what you want out of copywriting for your business.

2. Diversify Writing Styles

Go back to choosing a fun prompt. This time, take only a few minutes to write using 3 different styles. You can alter anything you want to make it sound…

  • Extra professional
  • Positive and lighthearted
  • Extremely emotional
  • Sales focused
  • Exciting
  • Straight forward

When you’re done, take a look at all 3 and read them aloud to yourself to get a better idea of which styles you excel at and which could use a bit more work. Believe us when we say there’s a big difference between writing styles depending on your voice and tone.

3. Time Yourself

There are 2 solid ways you can practice timing your writing in 15 minutes or less:

  1. Answer an industry-based FAQ you definitely know everything about
  2. Discuss an industry-related hot topic you wish you knew more about

The first will allow you to see how much and how well you can get your point across in those 15 minutes. The second will give you a short chance to research and write what you know with the same previous goal in mind. 

Reread both finished prompts and try to pinpoint places where you could improve.

4. Select Your Favorite Passage Or Page To Copy

Have you ever read something that you truly admired? 

Whether you were looking at another company’s website or e-blast, you can emulate a similar style in your own writing without being a complete copycat. Here’s how to do just that using a landing page like this one:

  1. Find a landing page you admire
  2. Break down the page line by line into clear sections like…
    1. Headlines
    2. Subheadings
    3. Body copy
    4. Call-to-actions (CTA buttons)
    5. Final statement or header
  3. Write about your own business following a similar style

Once you feel like you’re going in a good direction, take a step back, and admire your hard work.

Thinking about adding engaging landing pages for your business but don’t know where to start? We’ve got you covered!

5. Record Yourself, Then Transcribe

Let’s say you’ve been chosen to give a speech on a popular topic in your industry. Keep the speech under 5 minutes and simply speak on the topic while recording yourself. 

As soon as you’re done, start transcribing what you’ve said. Chances are, you’ll notice right away the number of times you say things you would NEVER write. This includes words like…um, err, uh, like, and anything else that isn’t truly a full thought (Hint: Don’t include those). From there, you can write down everything else you’ve said and edit it to make it more concise and digestible to read.

Psst! If you do this, you can create a blog or social media post for yourself. 

6. Edit Someone Else’s Writing

One of the best ways to hone your writing skills is to edit other people’s writing. This allows you to get used to various styles and personalities to see what fits where best. Don’t know where to look? Start with editing friends’ or family members’ social media posts or emails they’ve sent (just don’t be so quick to point out their errors ????). 

If you’re comfortable, ask someone to write something for you to edit it for them. You never know, it might spark up some pretty interesting conversations about writing choices and preferences. 

7. Let Someone Else Edit Your Writing

Whether you pick a friend, colleague, spouse, or whomever, this practice will require you to be open to criticism. Choose something you’ve written before or something you haven’t yet published. Pass it on and be patient. Allow your editor time to read, edit, and offer other feedback if necessary.

It’s important to be open here because making mistakes doesn’t need to feel like the end of the world. Try to see it as a learning experience so you don’t make the same mistakes moving forward.

8. Don’t Be Afraid To Travel Back To The Basics

Let’s talk about timing yourself to gauge your typing speed. Most people consider this the number of words you type per minute (WPM). You can use a free tool online like this one from LiveChat to see where you stand on the writing race track. This is a good tool to use every now and again to get a quick measure of your WPM and the number of errors made. Continue practicing until you reach a new higher WPM with zero errors.

9. Try Benefits > Features

Every business owner knows which cool, innovative, or unique features they offer. But knowing the difference between a feature and a benefit is even more important. 

For example, if you run a dental clinic, described features usually look like:

  • Customer Parking Lot
  • Open Late On Tuesdays
  • Fast Service
  • Kids Dental

But here’s what they could look like when turned into true benefits to really entice your customers or potential customers:

  • No-Stress, Free Parking In Nearby Lot
  • No PTO Needed With Late Tuesday Appointments Available
  • Wait Time Is Always 10 Minutes Or Less
  • Quality Dental Services For Kids Ages 4+

So, what about your business? Write down your offered features and turn them into big benefits your audience can’t wait to learn more about.

10. Be Your Own Headline Hero

Take 10 minutes to jot down as many headline options you can think of for your business. Good, bad, and ugly – write them all down! Don’t overthink it or focus too hard on perfecting each one. This is a fantastic exercise to do when you feel uninspired, unfocused, or everything in between. Have fun with it! Use puns, wordplay (personal favorites), bold statements, and questions to spark your creativity.

11. Practice Punctuation.

We like to have fun here…But honestly, practice using the correct punctuation throughout your writing. You can use a simple spell-check tool to see if you got it right or to explore other options. For example, if you’ve never truly been strict about using the Oxford comma, give it a shot and see how it fits with your writing style. In addition to improving accuracy, practicing punctuation is also a good way to explore different writing styles.

12. Dear Diary Journal

You’re a working professional and entrepreneur, so we can go ahead and call it journaling now ????. 

Make journaling a short practice that you do every day or even once a week using an actual notebook (just smell those fresh pages) or your laptop, phone, or tablet. You don’t need a prompt to journal. You don’t even have to think about anything in particular to start writing! Simply write what you feel for a few minutes before you start work.

Do you have night owl energy? 

Journal late at night before going to bed and reread your thoughts in the morning!

13. Access A Writing Course

There are so many professional-quality writing courses for businesses available online. You just need to find the one that aligns with your goals. Courses like these don’t need to take up too much of your time and should be easy to follow. Courses like these also offer the most benefits as they allow you to chip away at their entirety on your own time. When you’re finished, you have a wealth of new knowledge you can use throughout all of your writing assets moving forward.

Join ours here: Launch Your Website Copy Academy

14. Explore Other Words

If you’ve done any of the above before, you can probably pick out words you might be overusing or repeating often. Put those words in a list and expand each one with 2 to 5 new words you can use in their place. Some commonly used words you should consider switching up include: 

  • Great
  • Amazing
  • Different
  • Utilize
  • New
  • Hard
  • Change
  • Important

Do you use these words too often in your writing? Add some flair when necessary to spice it up for your readers.

15. Sleep On It

Seriously! 

Once you’ve written something, taking a little break from it before hitting publish is okay. Give yourself the time to walk away from your writing and return to it with fresh eyes. You might find that you have a better way of saying what you’re trying to say when looking at it a second time.

No Time To Practice? Leave The Pen To The Pros!

Writing can feel overwhelming, and not everyone is comfortable writing for their business. But we are. 

Contact FocusCopy for a hearty cup of copy for your business goals.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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Places You Should Share Your B2B Content

11 Places You Should Share Your B2B Content

Content Marketing / By / March 1, 2023

In an age of influencers and content creation, businesses are forced to participate in content marketing. 

But what happens when you actually produce that content? 

It’s a waste of time to create content and never repurpose, splinter, or repurpose what you’ve created. That’s why we created a list of different places you should share your B2B content. 

So let’s stretch your content’s value as far as possible!

What Is B2B Content? 

B2B content is content developed expressly to add value or develop authority with other businesses. While you may have consumers that read your content for whatever reason, the primary target audience is other businesses. 

What Are The Places You Should Share Your B2B Content? 

Here are 11 places you should share your B2B content. 

Your Blog

First things first…Make sure that your content is optimized for search engines and is posted on your website. Do not neglect the power of SEO and organic traffic! For one brand that we posted weekly blogs for 2 years, we grew their organic traffic from a million hits a year to 7.5 million hits. 

Need help writing SEO’d blogs? Let’s chat about your content marketing and traffic goals. 

Medium

Medium is another great platform, similar to your blog, to post original content. Keep in mind that they do have pretty strict publishing guidelines here. 

LinkedIn 

We love LinkedIn! It’s not only a great networking tool, but it’s also fantastic for building one’s brand. When you post your content, be sure to post it both on your personal page and business page. You can do this in the form of posts, articles, or newsletters. 

Email

Email marketing is by far one of the most effective but underrated places to share your content. Not only does it have the highest marketing ROI out of any strategies, but it allows you to have a little more of an intimate conversation with your audience. And when you develop the relationship, you are more likely to convert that prospect into a paying client. 

Facebook 

Like LinkedIn, Facebook should not be underrated. While it may be a struggle for some to master the ever-changing algorithms, post on your personal page, business page, and any groups you’re part of. With Facebook Groups, make sure that you’re abiding by the rules or guidelines the admins have set for that community.

Twitter

If you have an audience on Twitter, it’s a great platform to splinter your content into bite-sized pieces of content. This is also a great platform for speakers or authors to create quoted content. 

Quora 

This forum platform is a fantastic way to not only answer questions you know your audience is asking, but also answer questions directly. And while you’re posting, you may as well get a few ideas of what you should create next. 

Alignable

Alignable, meant to be a small business networking site similar to LinkedIn, is a great opportunity for you to either post your new content or slip your content into conversations with those in your network. 

Instagram 

From Reels to posts to stories, there are so many opportunities for you to share your content on Instagram. With almost 2 billion monthly active users (Hootsuite), there is so much potential for your target audience to get their eyes on your content. Give it a try!

Google Business Profile 

Previously called Google My Business, your Google Business Profile is a fantastic way to prove your company’s legitimacy, boost SEO, garner testimonials, and update prospects with your information. But did you know that a weekly post on your Google Business Profile can help support your visibility in Google? Give it a try for a couple of weeks and let us know how it works out. 

Pinterest

Pinterest is probably one of the most underutilized SEO platforms out there. It isn’t just a pretty virtual board. No ma’am, it’s a search and eCommerce beast. While we’re personally working on our Pinterest and finding out what drives traffic to FocusCopy, personalities like Jenna Kutcher have seen tremendous growth.

Start Boosting Your Content Marketing Impact

If you’re ready to boost your content marketing impact, it’s time to take a deeper look at your actual content. Is it supporting you well? Is it communicating what you need it to? Does your target audience actually care about the topic or want to read about it? Schedule a discovery call with us today to deep dive into your content marketing.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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How To Create Content Pillars

How To Create Content Pillars To Boost Your Authority

Content Marketing / By / February 28, 2023

Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling out teeth. And if you’ve been thinking too long about it, you’re probably falling into writer’s block – the death sentence for writing. 

That’s why we create content pillars – to make the content creation process so much easier. 

Writing is difficult enough. Make the process simpler when you learn how to create content pillars.

What Are Content Pillars?

So what are content pillars? Content pillars are general topics of which you are an expert on, and they support your overall brand. 

For example, I may be an expert in stand-up-paddleboarding or SUP (I’m not, by the way). But does SUP align with FocusCopy? No! In fact, you’d probably be really confused as to why I’m talking about SUP. 

At FocusCopy, our content pillars are:

  • Copywriting and content writing
  • Marketing
  • Entrepreneurship

All of these support what we do as a brand and we can splinter them into many different subtopics. 

When & How To Use Content Pillars

You’ll want to use your content pillars for just about anything product, marketing, sales, and content related. Content pillars are a great test to see that whatever you release into the marketplace aligns with your brand. 

You won’t see FocusCopy releasing any SUP courses, but you may find various copywriting courses. You may also find future workshops that help you grow your revenue. 

See below for an example of what your content pillars could look like. You see how there are multiple topics underneath each pillar that we can tap into. 

How To Create Content Pillars

Steps On How To Create Content Pillars

It’s one thing to show what content pillars are and how to use them, but it’s an entirely different thing to create them for your brand’s success.

Identify Your Target Audience

First, you need to know who your target audience is. 

What are their pain points? What problems do they wish would disappear or resolve themselves? And what do they care about or need to know about? 

Figure out what really drives your target audience to move forward. 

Remind Yourself Of Your Expertise

Then you need to reconnect with yourself. What are you an expert in? What inspires you or interests you? Why do you care about what you’re interested in?

The best content pillars are those that you’re familiar with. You don’t need to do a whole lot of research when writing about those topics. You simply know. 

Reflect Whether Your Expertise Matches Your Branding Statements

Take your newly (re)identified expertise and determine whether those topics align with your branding statements. Your branding statements may include your mission statement, vision statement, unique selling proposition, value proposition, and company description. Does your expertise align with your brand? 

Summarize Your Expertise Into Big Topics

Take the topics that you claim to have expertise in and start to categorize them. For example, my expertise may lie in the following:

  • Email marketing
  • Marketing automation
  • Customer journey
  • Funnel building
  • Conversion copy
  • Website copy
  • Content marketing 
  • Blogging
  • Content creation
  • Female entrepreneurs
  • Personal development
  • Perfectionism

All of that is great, but how can we group them together? It may look like the following:

  • Copywriting
  • Marketing
    • Email marketing
    • Marketing automation
    • Customer journey
    • Funnel building
    • Conversion copy
  • Entrepreneurship
    • Female entrepreneurs
    • Personal development
    • Perfectionism

Test Your Content Pillars

Lastly, test your content pillars. Does your target audience care about them? Can you quickly create content around them? Do these pillars support and enhance your brand?

If the answer is no, then it’s time to go back to the drawing board. 

Ready To Create The Content For Your Content Marketing?

Creating the content pillars is the first big step to creating a strong content marketing strategy. But the execution of the strategy is where most fail to deliver. If you want to release valuable content that resonates with your target audience, let’s start the conversation. Schedule a discovery call with our team today.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Schedule Discovery Call
generate blog topics

4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes

Content Marketing / By / April 27, 2023

Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. 

Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most people.

When you’re thinking about blog topics for your business, you may feel stuck about what to write. 

You think…Do I simply talk about my business and what I know? Do I need to be creative and go outside of my comfort zone? Is it okay to discuss other things related to my business?

These are good to think about when you sit down to write, but they aren’t particular enough to help with content creation. Strong blog topic ideas should be specific enough to answer a question your audience might have. At the same time, you should make sure the topic is relevant to your brand and can tie into your business offerings. Creating blog topics based on this notion alone can quickly become confusing. So, it’s an even better idea to ask yourself these 4 specific questions, which helps you generate 20 blog topics in less than 15 minutes.

Need to pick up your blogging pace? We can help! Contact FocusCopy to get your blogs written, approved, and published.

Create 20 Blog Topics In 15 Minutes Or Less By Asking 4 Simple Questions

If it sounds too good to be true, all I have to say is give it a try! Even if you spend the next 5 minutes reading AND brainstorming, you’ll get something valuable out of it – you simply have to trust me. Let’s generate blog topics!

1. What Questions Does My Audience Have Right Now?

This should be an easy one! Take a second to think about potential sales calls, meetings, and client feedback you’ve heard. What are the questions you repeat the answers to most?

For example, as copywriters, we often hear…

  • What is SEO and how does it work?
  • What type of content needs to be on my website?
  • How can hiring a copywriter save me time?
  • What’s the problem with me doing my own copywriting?
  • How long does it take for a copywriter to write a website, blog, etc.?

We have answers for all of these commonly asked questions. We also have a knack for turning these questions into conversation pieces, which gives the answers enough oomph to become a relevant blog for our brand.

So, do you have any questions at top of mind? Write them down! You can easily come up with 5 (or more) questions that you can turn into blog topics.

If your audience doesn’t have too many questions up front, here’s another one you should ask.

2. What Problems Does My Audience Encounter?

To answer this question, we’re first going to get into what you do, why you do it, and why your audience cares.

Our own example is…We’re a cost-effective digital copywriting firm supporting small to medium-sized businesses because it saves business owners time, money, and the extra stress of having to write their copy themselves.

Did you see that?

Right there in our own answer are a few problems we can pick out right away, which includes:

  • Small to medium-sized businesses don’t typically have a huge budget for their digital marketing efforts
  • Supporting small businesses is critical to our collective success
  • Business owners don’t have the time to write for themselves
  • Writing stresses most people and business owners out
  • Business owners don’t have time for marketing when they have more important responsibilities to attend to

And just like that, we have 5 new topics of discussion for our blog. We’ll even take it one step further to show you how you can create headlines for these points, turning them into digestible nuggets of information.

  • 10 Beneficial Effects Copywriting Has On Your Small Business
  • Why Digital Marketing Is Important For Small & Medium-Sized Businesses
  • How Hiring A Copywriter Can Save Your Business Time & Money
  • 5 Tips From A Copywriter To Help Relieve Your DIY Writing Stress
  • Why Quality Content Rules Over Quick Copy That Doesn’t Deliver

By now, you should be able to see how fast and easy it is to come up with new blog topics by answering questions about your business – which brings us to our next question to ask to generate blog topics without breaking a sweat.

Still struggling to come up with topics for your business? Hire the experts to hash out the details and come up with an effective copywriting strategy.

3. What Advice Does My Audience Need To Hear? 

This question may seem too general to answer, but try looking at it a different way. When customers or clients call your business after…

  • Attempting to do what you do themselves
  • Hiring someone less qualified
  • Hiring someone whose services are cheaper
  • Letting their problem exist for too long

What happens?

If you focus on what your audience has complained about in the past, you’ll find your advice neatly folded into your answers. We’ll switch it up and use a hypothetical client as an example here.

Texas Plumbing Company (a fictitious company) hears from customers all day, every day. And if they could tell their audience crucial information that could save them time and money, here’s what that could look like…

  • 7 Major Hazards Of DIY Plumbing
  • Why Hiring A Certified Plumbing Professional Matters
  • 5 Reasons Why Expert Routine Pipe Maintenance Matters For Your Home Or Business
  • Top 10 Common Mistakes Homeowners Make With Their Plumbing System
  • Here’s What Can Happen If You Ignore A Leak For Too Long

If you’re a plumbing pro, each of these blogs is full of information you already know about and could probably recite in your sleep. But your audience doesn’t know anything about plumbing, so it helps to offer your expert advice.

4. What Lessons Have I Learned That Would Be Helpful For My Audience To Know?

Have you ever watched Gilmore Girls? Stay with me here because I promise there’s a point.

So, there’s a scene where small town diner owner, Luke, is being yelled at by his ungrateful and reckless teenage nephew, Jess (skip to 1:05). Jess attacks his uncle by throwing Luke’s job and business in his face in an attempt to make Luke feel small and unimportant. 

Sure, Luke only has one other employee. And there isn’t a special parking spot in his name or a mahogany desk for him to sit at. But he doesn’t let Jess get to him for a second and defends himself by saying, “Hey! I own this business. I built it, kid. This is mine!”

The only reason I’m diving into this is to point something out. Entrepreneurs like you have something special that other people will never be able to relate to. You have moxie, my friend! And in case no one has told you lately, you don’t need to downplay your accomplishments or your business. Chances are, you didn’t get to where you are without learning a few hard lessons along the way.

Ask yourself…What have I learned?

The best part about this exercise is that you only need to think of about 5 things you’ve learned. Maybe you learned more about how to value yourself and your services. Perhaps you reached a breaking point when it came to dealing with certain clients. Or maybe you have a story about investing in something that didn’t work out. All of these can be great blog topics for your audience, which should bring your total number of topics to 20.

Find A True Writing Partner With FocusCopy

Don’t have enough time to write for your business (or even generate blog topics)? That’s okay! Many business owners don’t. But that doesn’t mean you should let it affect your digital marketing or brand awareness.

Reach your marketing goals with the team at FocusCopy.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Schedule Discovery Call
5 Benefits Of Content Writing For SEO

5 Benefits Of Content Writing For SEO

Content Marketing / By / February 20, 2023

In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. 

Have no fear, FocusCopy is here to explain the benefits of content writing for SEO!

For starters, SEO stands for Search Engine Optimization. In more basic terms, it’s the strategic process of getting your web pages to rank higher in Google’s search results. 

Are you wondering why Google is the SEO ledger board when other search engines are at play? According to Statista, companies that rank on Google are more likely to get the most business than those who rank on Yahoo or Bing.

When you search a topic in Google, do you sift through the results and choose to read an obscure article on the 8th page? 

Okay, so maybe you do. 

But the majority of audiences click on links closer to the top of the first page. It’s easier and safer to assume those results will be most in line with what you’re searching. 

How Content Writing For SEO Helps Your Business

Wondering if keeping SEO a goal in your content writing is worth it? Here are 5 reasons content writing for SEO helps businesses succeed.

FocusCopy can help your business create the right kind of buzz with successful content marketing strategies. Schedule a time to chat here.

1. Increases Your Google Ranking

Where your business ranks on Google can seriously affect your business. After all, you want your ideal audience to be able to find you, right?

If you’re not ranking high enough in search engine results, then you are severely limiting your brand’s reach. Content writing for SEO can help you seriously increase your rank and visibility to a larger audience.

However, it’s important to remember that content writing for SEO is a science. Successful content writers utilize specific elements to write quality content that positively impacts SEO.

Google’s algorithm uses over 200 factors to rank web pages. However, these factors also tend to change. This means copywriters, content writers, and other marketing professionals are responsible for always keeping up with the latest trends and changes.

To save you hours of valuable time, here are a few things to keep in mind for your content writing:

  • Strategic keyword placement
  • Formatting should include elements like H2 and H3 headings
  • Thoughtful use of the meta description and title tag 
  • Backlinks to your website and other credible sources
  • Legal use of personal or public images

However, the real science lies in utilizing these SEO boosting tools while keeping emotion-provoking content as the central element. More simply, don’t forget there are people on the other side of the screen craving a human connection.

2. Builds Your Brand Awareness & Authority

You believe in your business. Otherwise, you wouldn’t have started it in the first place. Give other people a chance to believe in and support your business, too. 

But to do this, you need to let them know it exists.

Content writing for SEO is a great tool for building your brand awareness. Even better, content writing for SEO can also elevate your brand as an industry leader. With more visibility and higher authority, your audience has more confidence in your business. Otherwise, you risk being just another business in a long line of results.

FocusCopy leverages your brand messaging and credibility to write content that helps your business reach and engage with a larger audience.

3. Keeps Your Audience Engaged

Capturing the attention of your target audience is one thing. But keeping that audience engaged requires an entirely different strategy.

If you consistently publish meaningful content that answers your readers’ questions, they are more likely to return to your website. And after finding value in your website, the likelihood of them converting into paying customers also increases. 

However, too many dead ends after clicking on your links will have your audience saying, “Thank you, next.” 

Don’t let your message fall flat. Instead, learn how content writing for SEO can have your audience giddy to see your latest newsletter, read your latest blog, and more.

Celebrate each stage of engagement as it is a stepping stone in your customer journey. Furthermore, nurture each engaging audience member because you would never want to alienate what could be your biggest lead yet!

Need help strategizing how to engage your audience and boost SEO? Connect with me here and let’s start planning!

4. Boosts Your Business’s Conversion Rates

Different from copywriting, the goal of content writing is to engage your audience with information or entertainment. But it’s important to realize that content writing is an effective tool you can use alongside copywriting. 

For context, the goal of copywriting is to persuade readers to take action. Think of content writing as copywriting’s sneaky sister.

Thoughtful content writing keeps your audience engaged. Meanwhile, the goal of both content and copywriting is to market your business’s offerings. 

All this to say, quality content helps increase your business’s conversion rates. This means you can effectively utilize your content to make more sales and grow your business. 

5. Helps Your Ideal Customers Find You

Word-of-mouth marketing can work in certain situations. But the problem is that it severely limits your brand’s reach. 

For your business to be successful, you need to get out of your social circle. Help all of your ideal customers find you by boosting your web presence. Opening up your brand awareness to a larger audience means higher conversions, sales, and, ultimately, revenue.

As marketing professionals, we’ve seen too many small businesses get caught up in the whirlwind of friend and family support. Some small businesses have even made the choice to scale based on their successful first quarter. But the problem is that you can’t count on your friends and family to be your main source of income. 

Instead, you should hold back on scaling until your business is successful among a broader customer base. 

Build Your Brand’s Credibility With Professional SEO Copywriting Services

FocusCopy is the non-agency copywriting firm that specializes in only writing copy. While marketing firms and agencies stack their plates with a plethora of services, I realized that writing is consistently the most grueling task that knocks other projects off balance and behind schedule.

By offering copywriting services, agencies, firms, small businesses, and entrepreneurs can outsource their writing needs. And this means they can focus on their most important tasks.

Whether you need an SEO-boosting blog, an engaging newsletter, converting website, or anything else copy related – the FocusCopy team is here to help. Schedule some time to learn how FocusCopy can help you meet your marketing goals today.

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FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action. 

(281) 916-4949 | info@FocusCopy.com

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