You’ve Got Mail
Your Email List Needs Some Attention
And it starts with strategic email copywriting.
Your Email Copy Baristas Are In
What Can We Make For You?
You need copywriting support if you…
- Rely on AI to write all your email campaigns but it’s doing nothing for you
- Are not converting your email list into clients
- See less than a 30% open rate and a 10% click-through rate on your email reports
- Struggle to keep your email list engaged
- See more unsubscribes than conversions
You don’t need copywriting support if you…
- Don’t want to stay ahead of your competition
- Don’t believe in nurturing relationships
- Want to rely solely on social media (even though they own your followers)
- Already have an engaged email list and don’t want to improve your process
Email Marketing Has The Highest ROI Of Any Digital Marketing Strategy.
How It Works
Combine The Best Of Email Copywriting To Extract The Results You Want
Brand Messaging
Each piece of communication represents your company. Don’t let a hasty email campaign stray off-brand. Our brand voice guide is personalized to each client. We use our time to provide the email copy your buzzing business needs while you’re on the run.
Wireframing
We match what needs to happen in your customer journey with an email marketing framework. This includes timing, frequency, concepts, and behavior analysis.
Copywriting
Leave it to FocusCopy to blend your brand and your goals creatively while you focus on other areas of your business.
Revisions
Review and provide feedback on each email up to two times. This feedback helps us to hone in on your brand voice so that you eventually don’t have any revisions for your email marketing.
What We Can Write For You
Blend Copy & Strategy For Powerful Campaigns
Working directly with you, your marketing team, or both, we craft all messaging around your brand for compelling newsletters and targeted campaigns – all created to bring your customers to that one thing you want them to from their inbox.
Email Newsletters
Sip-Sized Touchpoints
Keep a pulse on your email list with regular email newsletters. While they can look different depending on your preferences and your target audience’s needs, they can be the reason why a lead reaches out for your services.
Wouldn’t it be a dream to move your target audience along in the customer journey without you doing a thing? Build your email list with captivating campaigns. Then transition new subscribers or unengaged audiences into leads who are biting at the bit to work with you.
Lead Generation Campaigns
Turn Prospects Into Leads (& Beyond)
Conversion Campaigns
Close The Deal & Deliver
Increase your average close rate by implementing the right email marketing strategy to turn leads into clients. Also, explore what it might look like to increase the average value of a client with the right upsell and cross-sell blueprints.
New Tools To Implement
Keap Consistency With A Powerful Email Engine
Since 2023, we’ve partnered with Keap – an energizing CRM and marketing automation software – to deliver campaigns that will change the way you do business…for the better. Explore whether it’s the right fit for your business, and let’s publish some campaigns together.
What To Expect
Email Marketing & Strategies For Your Business
Sip & Chat
Share the full story of your business so that together, we can find opportunities.
Strategize
Then let’s pair the right strategy with the opportunities we’ve uncovered.
See The Change
Offload your email copywriting and see the magic happen when you send those campaigns.
When You Automate Your Marketing, You Create A More Profitable Engine For Your Business.
Email Copywriting FAQs
While we do work as a Certified Partner for Keap (one of the top marketing automation platforms for small businesses), we have worked in the following platforms.
- ActiveCampaign
- Constant Contact
- Hubspot
- Kartra
- Mailchimp
But at the end of the day, it’s not about the platform you use. It’s about sending the right emails to your audience.
Here are the reasons you should hire a copywriter for your email marketing:
- You want to nurture and follow-up with leads in an efficient manner
- Your business demands recurring revenue, but you don’t have time to continually follow-up and build that type of business
- You are experiencing less than 30% open rates and 10% click through rates
- Nobody on your team has experience with email marketing
- Your email marketing efforts are inconsistent at best and non-existent at worst
Let’s talk about your email marketing goals and if we’re a good fit for your business.
There are too many things for you to focus on and do on a daily basis. When you automate your marketing, you become a lot more efficient with your time and you’re more effective with your marketing budget.
Marketing automation can include: email marketing, email campaigns, behavior-based marketing, lead management, and conversion optimization.
Whether you are starting with less than 100 subscribers or have thousands, the most important thing is that you’ve committed to email marketing.
Without high-converting copy, you risk sending spam messages that get you stuck in spam, impact your overall deliverability, or worse… Your email provider could shut you down.
Sounds scary.
There’s a whole host of laws, best practices, and strategies that go into high-converting email marketing.
Email copywriters will evaluate your entire customer journey to see what communication touchpoints need to happen and how to effectively get your email list to interact with your messages. They will generate captivating subject lines and preview texts. They will produce entertaining, engaging, and high-converting content. And the really amazing email copywriters will even advise on strategy, timing, and campaign planning.
Pricing is based on the number and type of emails required. Looking for a more accurate estimate?
Payment plans are dependent on the size of the project and the frequency of the project. Email campaigns are typically one-off projects. Email newsletters or ongoing email efforts are usually monthly plans.
Our Resource Menu
Ready To Spice Up Your Target Customer’s Inbox?
…And see a high ROI on your email marketing efforts? Let’s chat about how we can make that happen.
