Are You Ready To Focus On Your Copy?

You have a voice that needs to be heard. Let’s craft your special roast and caffeinate your target audience to take action.

But First…

3 Things That Hold All Entrepreneurs Back:

Time, Yourself, & Lack of Systems

Before searching for yet another solution to the problem, let’s get to the grinds. There are 3 things that hold you back from your fullest potential as an entrepreneur.

Time. You wear a million hats and there doesn’t seem to be enough time in the day to get it all done.

Yourself. Whether it’s confidence, control, or not being able to delegate, there are inefficiencies that need to be optimized.

Lack of Systems. This is the key to scalability. And without it, there is no room for improvement – only recreating wheels.

Focus amplifies your impact.

Our Caffeine

Simplify Copywriting To Turn Clicks Into Conversations

We do that by equipping businesses with effective and on-brand copy, implementing technology to drive you quicker, and providing you with systems to make you more efficient.

Copy → Technology → Systems

No Jitters Necessary

Find Your Perfect Blend

Take the stress out of being in charge of your own copy recipe.

Copy

Get Your Copy Up To Par

You’ll find copy that’s dripping in your voice, light on the fillers, and heavy on the wow-factor that you’ve been searching for.

Brand Messaging

Nail Down The Fundamentals

Every cup of coffee has its own aroma. As such, your company has its own voice, and we want to capture that voice. Before we write a single word, we’ve got to get the fundamentals down.

Website Copy

Master Your Meet-Cute

Make a memorable (and pleasing) first impression with SEO’d and conversion-worthy website copy.

Blog Copy

Keep The Conversation Going

Increase web ranking through strategic planning and SEO. Exceed your goals with expert blog copy delivered hot off the press and on time.

Email Copy

Exchange Information & Stay In Touch

We’ll throw out the bland and blend in clever copy to increase email engagement and bring in more business when they are ready to move on up.

Sales Copy

Close The Deal To Start The Relationship

No confusion here! Convince your target audience that you are the perfect solution for their problem. And get them to the DTR table!

Grab a seat, and let’s discuss what the perfect blend of copywriting looks like for your business.

Technology

Keap Consistency With Your Marketing

No, Keap isn’t misspelled incorrectly. But it may be the solution to implementing more marketing automation into your business.

Systems

Watch The Most Time-Consuming Marketing Task Transform Into A Simple Process

Copywriting can be daunting. That’s why we’ve developed the processes to make it easy for anyone to write their own copy (even using AI) and still be effective.

Copy Systems

Implement The Focus Framework

Starting from the Fundamentals, we’ll reveal our entire process to set your ongoing copywriting, marketing, and sales efforts up for success.

Copy Academy

Gain Tools To Create Better Copy

Boost your existing copy with templates, resources, examples, and more.

Coming Soon

Copy Resources

Systemize Your Copywriting & Marketing

Download curated, bite-sized resources to boost your brand’s flavor.

No, Keap isn’t misspelled incorrectly. But it may be the solution to implementing more marketing automation into your business.

Your Voice Needs To Be Heard

Let’s Create The Right Blend Of Creative Copy For Your Marketing

Our Approach

Pour Focus Into Your Copy

Sprinkle a little focus, a whole lot of systems and processes, and a partnership you can rely on to develop your copy assets.

1. Open The Door To New Possibilities

2. Chat & Strategize Over A Virtual Coffee

3. Commit & Start On Your Journey

We’ve Got A Brew-tiful Thing Going Here

We are so thrilled with how the website copy turned out! It would've taken us forever and a decade to get the copy done (and it wouldn't have been as refined as what FocusCopy did for us). The copy is such a big driver of a website. If it looks pretty and has no substance, what's the point? FocusCopy did such a beautiful job in capturing the little information we gave and turning it into something that reflected us so well. They were also quick to respond and kept the project on track. We'd absolutely recommend and work with FocusCopy again! Lauren and Allyson are wonderful people and a joy to work with.

This was our first project working with FocusCopy and I couldn't have been more pleased with the results. After we launched the new website (with the new copy FocusCopy wrote), my client said that calls picked up immediately. They are extremely happy with the results. The process of working with FocusCopy as an agency was easy and pain free. I simply stepped back and let the FC team do their thing!

I really enjoyed have a company I could depend on for copy for my clients. Beyond their process, what made working with FocusCopy so easy is that they had clear expectations for revisions and my client could see the project moving along. Thank you FocusCopy!

One of our biggest hurdles in marketing / client facing communications was getting stuck on the content writing tasks. That all changed when we hired FocusCopy. We started off with a single project and their performance and product was so well done, we have been turning more and more of our internal writing over to FocusCopy. It's rare to have a company that you can have total trust in. FocusCopy is one of the rare ones; therefore, I would not hesitate to refer FC to anyone.

Lauren Jefferson with FocusCopy has been a true delight and a tremendous improvement to my event planning company, Go Savvy. Within 3 months, we have seen exponential growth in call to action analytics from our subscribers due to FocusCopy’s strategic placement of written and button content. Lauren was also understanding and diligent in portraying the voice of Go Savvy across our newsletters with quality copywriting material. In addition, she provided great scalable advice on how we can further our newsletters and communication with the growth of my business.

FocusCopy had an organized structure and a collaborative process. In addition, Allyson was communicative and clear with expectations. We really enjoyed working with Lauren and her team, and the copy we received for our new website looks great! We loved the experience working with FocusCopy, and would definitely use them again for our future projects.

Lauren has shown me how important it is to polish every product that you put out in print and in social media. Her knowledge goes beyond great copy to great marketing. She develops relationships with her customers to produce a better product that really represents them well.

I can’t say enough good things about FocusCopy. Lauren always takes the time to get to know her clients and build an actual relationship with them. If you’re looking for someone who goes above and beyond, she’s your girl.

Lauren and her team deliver on their promises. My business not only stayed afloat during COVID-19, it grew!

We loved the new copy for our website! It really emphasizes what we do, which is care for our people.

THIS IS SO GOOD!!!!!!! I am obsessed with this blog post. Wow! It really is our voice!

I'm so grateful to have been introduced to Lauren at FocusCopy. She has played a huge role in helping me get more visible online in a professional way. She will take the time to get to know your brand and needs so she can capture your heart and language when writing content. Amazing service and highly recommended. Thank you Lauren! You truly are one of a kind!

Meet Your Copy Baristas

With over 50 years of combined writing experience, this power team is on a roll to write it all. Meet the faces behind Houston’s copywriting service.

The Top Up

Blog

Our blogs offer valuable advice for you to read over a cup of coffee.

Resources

Brew into your potential with our expert, hands-on, and always responsive services.

Copy Roast

We have a lot of special blends to share…Don’t miss our business elevating hot cups of knowledge.

Houston Copywriting Service FAQs

What is copywriting?

Copywriting is where we pair words together to energize your target audience to take action. This can benefit both your marketing and sales efforts.

What’s the difference between copywriting and copyright?

Copywriting is simply persuasive writing that convinces the target audience to take a specific action. Whereas copyright is the legal protection of something that you have created, written, or designed.

What is your process?

For copywriting services, we always start with an onboarding call – the “Kick-Off” – then transition into wireframing and delivery. We keep it simple so that you can spend time on other profitable areas of your business while we do the heavy lifting.

Does FocusCopy use AI to generate client copy?

No, we don’t use AI to write any client copy. However, we do create AI prompts for clients to use – especially in our Systems.

Who does FocusCopy work with?

FocusCopy works with amazing entrepreneurs who want to make an impact on the world. They desire a reliable and relatable strategic partner to help them reach their goals.

We also partner with marketing agencies – branding, digital marketing, website design and development, SEO – as a whitelabel resource.

When is it time to hire a copywriter?

These are all great times to hire a copywriter:

Launching your company and want to start off right
Struggling to convert your existing audience
Implementing new marketing strategies (i.e. email marketing)
Rebranding to be more authentic to your core
Outsourcing marketing tasks because you don’t have time anymore

Take A Seat & Let’s Chat

Step out from behind the counter, and let’s dive into what it’ll take to move your company forward with delivered-to-you copy assets.