FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
The Key To Handling Objections In Copy
You watch them scroll through your sales page, nodding along. The email opens are there. Heck, they even click through on those same emails. They’re clearly interested – maybe even excited about what you’re offering. Then…silence. No purchase. No follow-up. They’ve vanished into the digital void, leaving you wondering what went wrong. Here’s what actually
How To Convey Professionalism & Trustworthiness Through Your Website Copy
Picture this…A potential client lands on your website at 11pm on a Tuesday night. They’re exhausted, scrolling on their phone, desperately searching for someone who can solve their problem. In those precious few seconds before they hit the back button, your website copy has 1 job: to make them feel like they’ve found exactly what
Done-For-You vs. DIY Copywriting: Which Is Right For Your Business?
With economic uncertainty, ever-changing consumer expectations, and countless automated integrations, business owners are being pulled in a multitude of directions. This leaves many entrepreneurs wondering when they’ll even have time to write and market their business. As a service-based entrepreneur, you know that compelling copy is essential for attracting clients and growing your business. Yet
The Key To Handling Objections In Copy
You watch them scroll through your sales page, nodding along. The email opens are there. Heck, they even click through on those same emails. They’re clearly interested – maybe even excited about what you’re offering. Then…silence. No purchase. No follow-up. They’ve vanished into the digital void, leaving you wondering what went wrong. Here’s what actually
How To Convey Professionalism & Trustworthiness Through Your Website Copy
Picture this…A potential client lands on your website at 11pm on a Tuesday night. They’re exhausted, scrolling on their phone, desperately searching for someone who can solve their problem. In those precious few seconds before they hit the back button, your website copy has 1 job: to make them feel like they’ve found exactly what
Done-For-You vs. DIY Copywriting: Which Is Right For Your Business?
With economic uncertainty, ever-changing consumer expectations, and countless automated integrations, business owners are being pulled in a multitude of directions. This leaves many entrepreneurs wondering when they’ll even have time to write and market their business. As a service-based entrepreneur, you know that compelling copy is essential for attracting clients and growing your business. Yet
Sip and chat about the crazy experiences we go on as entrepreneurs.
The Subtle Shift That Changes Everything In Service-Based Sales
Most service-based business owners think their sales problem is about price objections, ghosting leads, or not following up. But the real issue? They’re selling the wrong thing – or at least, they’re positioning it that way. After working with companies of all sizes – from startups to multi-generational companies – I’ve learned one key thing.
The Most Effective Strategy To Avoid Shiny Object Syndrome
Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus? No, it’s not your ADHD or ADD kicking it. It’s shiny object syndrome. But you may also have heard it referred to as “shiny penny syndrome”, “chasing a
Our Foolproof Strategy For Choosing A Theme For Your Year
As service-based entrepreneurs, we’ve all been there…Another year begins, and you’re armed with a list of ambitious resolutions that inevitably fade by February. Between managing clients, scaling our businesses, and navigating personal growth, it’s easy to feel overwhelmed or scattered. But what if there was a more powerful, intentional way to approach your business goals?
The Subtle Shift That Changes Everything In Service-Based Sales
Most service-based business owners think their sales problem is about price objections, ghosting leads, or not following up. But the real issue? They’re selling the wrong thing – or at least, they’re positioning it that way. After working with companies of all sizes – from startups to multi-generational companies – I’ve learned one key thing.
The Most Effective Strategy To Avoid Shiny Object Syndrome
Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus? No, it’s not your ADHD or ADD kicking it. It’s shiny object syndrome. But you may also have heard it referred to as “shiny penny syndrome”, “chasing a
Our Foolproof Strategy For Choosing A Theme For Your Year
As service-based entrepreneurs, we’ve all been there…Another year begins, and you’re armed with a list of ambitious resolutions that inevitably fade by February. Between managing clients, scaling our businesses, and navigating personal growth, it’s easy to feel overwhelmed or scattered. But what if there was a more powerful, intentional way to approach your business goals?
Try a new flavor (or strategy) for your overall marketing.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe it promised something you’ve been wanting, or maybe it warned you about missing out on something important. Either way, it worked. You clicked. That’s the magic of emotional triggers in
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure their current marketing strategy is working. And it makes sense with countless platforms to choose from to promote who you are and what you do best. But if marketing anxiety
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a particularly challenging marketing environment, there is more energy to make it happen. So what are businesses facing? And why is it tying up budgets? These challenges make strategic prioritization of
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe it promised something you’ve been wanting, or maybe it warned you about missing out on something important. Either way, it worked. You clicked. That’s the magic of emotional triggers in
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure their current marketing strategy is working. And it makes sense with countless platforms to choose from to promote who you are and what you do best. But if marketing anxiety
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a particularly challenging marketing environment, there is more energy to make it happen. So what are businesses facing? And why is it tying up budgets? These challenges make strategic prioritization of
Equip yourself with tried and tested copywriting tools, processes, and systems.
Streamlining Operations: How Marketing Can Prevent Feast Or Famine Fluctuations
How do your marketing and sales teams define quality leads? It’s a simple question that can garner a wide variety of answers. But which answer is right for your business? Trade shows, conferences, and one-on-ones can bring plenty of business in, leading to prosperous times of “feasting”. But with everyone hyperfocused and hunkered down seeing
Why Inconsistency Is Your Biggest Adversary
Is your Goliath yourself and your inconsistency? Over the last 2 years, I’ve been on a personal mission to root out my own inconsistency…In life, in marriage, in motherhood, and in business. And if you’ve followed me for any amount of time, you know that I love to flip the script to a more positive
The 3 Systems Every Entrepreneur Needs To Write Effective & On-Brand Copy
Over the last 5+ years, we’ve talked to hundreds of entrepreneurs, and there’s one consensus that we all agree with…Copywriting is the most time-consuming task in the marketing suite. And most people really don’t enjoy it. With the need for more time, it highlights the critical importance of systems. When I first started my career
Streamlining Operations: How Marketing Can Prevent Feast Or Famine Fluctuations
How do your marketing and sales teams define quality leads? It’s a simple question that can garner a wide variety of answers. But which answer is right for your business? Trade shows, conferences, and one-on-ones can bring plenty of business in, leading to prosperous times of “feasting”. But with everyone hyperfocused and hunkered down seeing
Why Inconsistency Is Your Biggest Adversary
Is your Goliath yourself and your inconsistency? Over the last 2 years, I’ve been on a personal mission to root out my own inconsistency…In life, in marriage, in motherhood, and in business. And if you’ve followed me for any amount of time, you know that I love to flip the script to a more positive
The 3 Systems Every Entrepreneur Needs To Write Effective & On-Brand Copy
Over the last 5+ years, we’ve talked to hundreds of entrepreneurs, and there’s one consensus that we all agree with…Copywriting is the most time-consuming task in the marketing suite. And most people really don’t enjoy it. With the need for more time, it highlights the critical importance of systems. When I first started my career
Read & Sip
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