FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Finding Your True Differentiator: A Guide for Service-Based Entrepreneurs
What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question in our Kick-Off Call. And it’s because we struggle to identify and acknowledge that we are unique. We’re told that we’re just like everyone else, there’s nothing that separates us
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you
Finding Your True Differentiator: A Guide for Service-Based Entrepreneurs
What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question in our Kick-Off Call. And it’s because we struggle to identify and acknowledge that we are unique. We’re told that we’re just like everyone else, there’s nothing that separates us
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you
Sip and chat about the crazy experiences we go on as entrepreneurs.
The Most Effective Strategy To Avoid Shiny Object Syndrome
Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus? No, it’s not your ADHD or ADD kicking it. It’s shiny object syndrome. But you may also have heard it referred to as “shiny penny syndrome”, “chasing a
Our Foolproof Strategy For Choosing A Theme For Your Year
As service-based entrepreneurs, we’ve all been there…Another year begins, and you’re armed with a list of ambitious resolutions that inevitably fade by February. Between managing clients, scaling our businesses, and navigating personal growth, it’s easy to feel overwhelmed or scattered. But what if there was a more powerful, intentional way to approach your business goals?
What Every Entrepreneur Needs To Be Successful In 2025
2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down. No ma’am. It continues whether you want it to or
The Most Effective Strategy To Avoid Shiny Object Syndrome
Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus? No, it’s not your ADHD or ADD kicking it. It’s shiny object syndrome. But you may also have heard it referred to as “shiny penny syndrome”, “chasing a
Our Foolproof Strategy For Choosing A Theme For Your Year
As service-based entrepreneurs, we’ve all been there…Another year begins, and you’re armed with a list of ambitious resolutions that inevitably fade by February. Between managing clients, scaling our businesses, and navigating personal growth, it’s easy to feel overwhelmed or scattered. But what if there was a more powerful, intentional way to approach your business goals?
What Every Entrepreneur Needs To Be Successful In 2025
2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down. No ma’am. It continues whether you want it to or
Try a new flavor (or strategy) for your overall marketing.
Our Simple Framework To Create A Month’s Worth Of Social Media Content From 1 Blog
Social media is a content generation engine. And it’s fed daily by 5.22 billion social media users around the world. That’s overwhelming when you come to think of it. Additionally… So how do you create content that not only stands out but doesn’t take forever and a day to produce? We’ve created a simple framework
5 B2B Lead Generation Ideas To Implement In Q1 2025
At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re not seeing anything different in Q1 2025. But as we look at B2B lead generation ideas, understand that 2025 is all about “Human First” experiences. Build the relationship, connect on
12 Swipeable Email Newsletter Topics To Steal For Your Next Content Ideation Workshop
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that. Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship
Our Simple Framework To Create A Month’s Worth Of Social Media Content From 1 Blog
Social media is a content generation engine. And it’s fed daily by 5.22 billion social media users around the world. That’s overwhelming when you come to think of it. Additionally… So how do you create content that not only stands out but doesn’t take forever and a day to produce? We’ve created a simple framework
5 B2B Lead Generation Ideas To Implement In Q1 2025
At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re not seeing anything different in Q1 2025. But as we look at B2B lead generation ideas, understand that 2025 is all about “Human First” experiences. Build the relationship, connect on
12 Swipeable Email Newsletter Topics To Steal For Your Next Content Ideation Workshop
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that. Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship
Equip yourself with tried and tested copywriting tools, processes, and systems.
The 3 Systems Every Entrepreneur Needs To Write Effective & On-Brand Copy
Over the last 5+ years, we’ve talked to hundreds of entrepreneurs, and there’s one consensus that we all agree with…Copywriting is the most time-consuming task in the marketing suite. And most people really don’t enjoy it. With the need for more time, it highlights the critical importance of systems. When I first started my career
When Your Company Does Have SOPs (Get Your Free SOP Framework)
Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the very first blogs we ever wrote was What Happens When Your Company Doesn’t Have SOPs. Surprisingly, it has remained one of our most popular blogs ever. Why? Well, we have
Automate Your Networking: How To Build Automation To Keep You On Track With Your Networking Goals
As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry up and your business will essentially be non-existent. But what happens if you’re an introvert and you loathe networking? Trust me…You won’t find me willingly attending a networking event –
The 3 Systems Every Entrepreneur Needs To Write Effective & On-Brand Copy
Over the last 5+ years, we’ve talked to hundreds of entrepreneurs, and there’s one consensus that we all agree with…Copywriting is the most time-consuming task in the marketing suite. And most people really don’t enjoy it. With the need for more time, it highlights the critical importance of systems. When I first started my career
When Your Company Does Have SOPs (Get Your Free SOP Framework)
Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the very first blogs we ever wrote was What Happens When Your Company Doesn’t Have SOPs. Surprisingly, it has remained one of our most popular blogs ever. Why? Well, we have
Automate Your Networking: How To Build Automation To Keep You On Track With Your Networking Goals
As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry up and your business will essentially be non-existent. But what happens if you’re an introvert and you loathe networking? Trust me…You won’t find me willingly attending a networking event –
Read & Sip
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