FocusCopy Blog
The Beginner’s Guide To Creating Swipe Files For Copywriting
Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write compelling and high-converting copy for your business, it’s time to learn about the shortcut you’ve been missing. Stop trying to reinvent the wheel and stand
Tackle The Lies Imposter Syndrome Tells You
Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format. And it’s definitely not because you don’t have the knowledge. After all, there are plenty of resources out there for you to use and learn from –
How to Make a BIG Impact on Your Conversion Rates By Including These 4 Requirements for Above the Fold Website Copy
Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers stumble upon your webpage, their decision to stay or leave will happen in seconds… And it all relies on your above the fold website copy.
FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020). And it’s been one heck of a year! The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success
7 Strategies to Ease Anxiety During Content Production
Putting your name out there can be scary. Whenever you publish content, you’re putting your name on the line. And there’s no guarantee that your audience will love it. For your business to thrive, you must improve your visibility and audience engagement through content creation and publication. Digital marketing is
29 Different Types of Top of Funnel Content To Offer
There is no one-size-fits-all strategy for content marketing. The type of content your website should provide to your customers should depend on what they want to buy and how much time they want to spend reading your site before they buy or move on. In today’s digital age, the opportunities
12 SEO Copywriting Tips You Can Implement Without An SEO Specialist
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves your ability to grow your traffic organically (free traffic). After you have your traffic on your website, then it’s only a matter of converting that
8 Major Oversights Content Writers Should Avoid When Blogging
Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses. Never considered blogging before? Well, you might be missing out on some major growth opportunities! If you feel behind in the blogging scene, don’t worry. I’ll
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.”
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been
Connect With Us
Subscribe to Insider's List
Recent Posts
- The Beginner’s Guide To Creating Swipe Files For Copywriting
- Tackle The Lies Imposter Syndrome Tells You
- How to Make a BIG Impact on Your Conversion Rates By Including These 4 Requirements for Above the Fold Website Copy
- FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
- 7 Strategies to Ease Anxiety During Content Production
Tags
Great Copywriting Starts With a Great Framework
Learn about our CFE Framework and how it's changed how we do everything!
