FocusCopy Blog

Consistency In Your Copywriting
Copywriting

The Key To Consistency In Your Copywriting

The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs

Read More »
AI For Copywriting
Copywriting

AI For Copywriting: What’s The Sitch?

From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form.  The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives.  What Is AI? AI, which stands for Artificial

Read More »
Repetition In Copywriting
Copywriting

Repetition In Copywriting: The Key To Conversions

When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content

Read More »
how to improve your writing
Copywriting

How to Improve Your Writing Skills: A Guide By Professional Writers

For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and “How-To” articles online.  So, this guide aims to not only be useful for veteran writers who want to really hone their craft, but for entrepreneurs

Read More »
does your business need a content writer
Content Marketing

Does Your Business Need A Content Writer?

Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes

Read More »
content marketing tools
Content Marketing

7 Content Marketing Tools To Reach Your Ideal Audience

You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has

Read More »
power words that sell
Copywriting

These Power Words Will Evoke Emotion And Make Sales

Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action. Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers

Read More »
Indoctrinate New Prospects
Marketing

How To Indoctrinate New Prospects Into Your Brand

As a business owner, do you indoctrinate new prospects as much as you hustle to market your content to the right audience? When running a business, converting your audience into paying customers is key to turning profit and growing your brand. This is what we call the indoctrination process, and

Read More »
managing your content calendar
Content Marketing

A Step-By-Step Guide To Managing Your Content Calendar

You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then, you decide today’s the day you’re going to get it all together. You open your calendar, and it hits you.  It looks like a mess!

Read More »
B2B copywriting
Copywriting

How Is B2B Copywriting Helpful For Businesses?

No matter the industry or product, every business can gain from copywriting. From bringing in organic web traffic to actually persuading customers to take out their wallets, copywriting helps businesses connect with their audience and create brand authority.  Of course, copywriting does even more than this. But for businesses who

Read More »

Great Copywriting Starts With a Great Framework

Learn about our CFE Framework and how it's changed how we do everything!