FocusCopy Blog

transform features into benefits

Transform Features Into Customer Benefits In 3 Simple Steps

What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best

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questions your company website should answer

10 Questions Your Company Website Should Answer To Convert

Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds?  That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it?  But the good news is that it is possible to

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Prioritizing Marketing Tasks

Prioritizing Your Laundry List of Marketing To-Dos

As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on.  But what about your marketing?  You’re told to write a blog, send an email newsletter, create SEO content, post on social media, create video content, learn

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small business crisis communications plan

Why You Need A Small Business Crisis Communications Plan

You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service. 

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Creating Swipe Files

The Beginner’s Guide To Creating Swipe Files For Copywriting

Who said writing high-converting copy has to be hard?  Probably someone without a swipe file!  If you’re stuck in a creative block trying to write compelling and high-converting copy for your business, it’s time to learn about the shortcut you’ve been missing. Stop trying to reinvent the wheel and stand

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Blog Feature Images (30)

Tackle The Lies Imposter Syndrome Tells You

Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format.  And it’s definitely not because you don’t have the knowledge. After all, there are plenty of resources out there for you to use and learn from –

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Great Copywriting Starts With a Great Framework

Learn about our CFE Framework and how it's changed how we do everything!

outsourced marketing services​, Processes And Procedures For Businesses​