FocusCopy Blog
Transform Features Into Customer Benefits In 3 Simple Steps
What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best
How to Focus Your Marketing Message For Meaningful Client Partnerships
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t
10 Questions Your Company Website Should Answer To Convert
Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it? But the good news is that it is possible to
Prioritizing Your Laundry List of Marketing To-Dos
As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on. But what about your marketing? You’re told to write a blog, send an email newsletter, create SEO content, post on social media, create video content, learn
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service.
Launching Our New FocusCopy Logo
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read on for the big reveal of our FocusCopy logo. But stay to chat with us as we brag (just a little) and talk about how
Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My answer was simple…. Be human. You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated
5 Benefits for Writing Business Blog Posts (And How To Start Publishing)
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone. Today’s web users can hop online and find a blog on pretty much any topic you can imagine. Searching for a step-by-step guide on how
The Beginner’s Guide To Creating Swipe Files For Copywriting
Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write compelling and high-converting copy for your business, it’s time to learn about the shortcut you’ve been missing. Stop trying to reinvent the wheel and stand
Tackle The Lies Imposter Syndrome Tells You
Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format. And it’s definitely not because you don’t have the knowledge. After all, there are plenty of resources out there for you to use and learn from –
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