FocusCopy Blog
11 Tips on How To Overcome Your Writer’s Block
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares back at you with the blinking cursor taunting you. Nothing. The time ticks by… It feels like it’s been at least 20 minutes. Nope, only
Why Developing a Brand Voice is Critical to Business Growth
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t
Building a Unique Selling Proposition
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year, I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing;
10 Ways to Improve Every Web Page
Your website is your best sales page. It’s what gets people to click to another page, even purchase something directly from your site. People either do one of two things to find what they’re looking for – get referrals or go to Google. If you do not answer their question
How to Write a Golden Thread
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and Robert Waldinger’s What Makes a Good Life?. It’s incredible how they wrap up their talk so eloquently, so perfectly. You didn’t know where they were
Content Splintering to Maximize Content ROI
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and competition out there fighting for your prospective customer’s attention. It’s tough. We get it. We see it. So how do you make your content stand
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced
5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks. Your prospective customers may expect that you publish content on a regular basis. You can either
How to Write Standard Operating Procedures
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures”. For most organizations, thinking about it is scarier than doing it. Yes, there are libraries, lots of books, and web documents telling you how difficult it is, how complex business process development, and documentation is. But does
Proofreading Tips From Pro Copywriters
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar mistake, I become so fixated on that mistake that I go on a treasure hunt to find more mistakes. If the author of that piece
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