FocusCopy Blog
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice.
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest. If you’re like me, this one mistake… And the mistake female entrepreneurs make is…? The need for control. Yep, we’re going there but
6 Keys To Writing An FAQ Blog Post
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good! Imagine this… Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again,
FocusCopy Turns 4 Years Old (PLUS 7 Lessons We Learned In Our Fourth Year In Business)
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend 4 years in high school, 4 years in college. 4 years seems to be the amount of time it takes to establish foundational knowledge and
10 Client Red Flags To Watch Out For When Marketing
Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals are familiar with… If you work with people across multiple industries, you’re likely aware of exactly what it is that makes you tick. We’re not
Is Copywriting Dead In A World Full Of AI Writing?
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread – not just among businesses but general consumers as well. And that’s resulted in consumers believing that AI is the next get-rich-quick scheme. It isn’t
How To Create A Quarter’s Worth Of Content In 10 Minutes
Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs (which comes from the content they create). And it’s only getting bigger as algorithms improve, new platforms are being created, and consumers are leaning more
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage
What’s A Pain Point Sandwich? (And How It Makes A Big Impact On Your Copy)
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun,
Answering Your Top Questions About Blogging For Your Business
What’s the big deal with blogs? Don’t worry! You’re not the first to ask. However, you’re the next to learn about the power behind writing blogs for your business! Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms
