FocusCopy Blog

improve your website copy
Copywriting

5 Signs You Need To Improve Your Website Copy

How do you know for sure when it’s time to rework and improve your website copy? There are a few tell-tale signs, but the biggest indicator is that your business is slowing down. You may feel overwhelmed and unsure of what to do. But there’s no need to panic because

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Questions To Discover Your Brand Voice
Copywriting

5 Key Questions To Learn How To Discover Your Brand Voice

Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes quite a bit easier.  Now, you may think: Is it really a big deal if I don’t have a brand voice?  Do I need one?

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Productivity Tips For Entrepreneurs
Business

4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results

Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve.  But once you have a foundation for managing every little detail, you’ll

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blog as a health and wellness coach
Content Marketing

Why You Need A Blog As A Health And Wellness Coach

Calling all coaches! Have you ever thought about why you need a blog as a health and wellness coach? You may think they’re only for semi-famous coaches or professionals who use their website as their main source of traffic. You may even think you just don’t have the time for

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generate leads with a book
Marketing

How To Sustain A Business’s Growth & Generate Leads With A Book

Ever fantasized about writing a book?  Your name on a shiny hardcover. But beyond the spine wrapping around your words, there’s another reason (a more profitable reason) for you to write a book.  My friend, author of 20+ books, and the founder of Plug & Play Publishing, Weston Lyon and

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Lessons We Learned In Our Second Year In Business
Business

FocusCopy Turns 2 Years Old

FocusCopy turned 2 years old over the weekend (August 15, 2021)!  I am immensely proud of what my team has accomplished, how our clients have grown their businesses, and that we’re still growing..  How We Got Here When I think back to when we first started, it was a completely

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comprehensive business homepage
Copywriting

What Critical Components Your Comprehensive Business Homepage Needs

You’ve got a ton of ideas, the keyboard is ready to go, and you’re (finally) in the mood to start writing a comprehensive business homepage. There’s just one problem… Where do you begin? You’re not really a professional copywriter, graphic designer, or web developer. And you’re not sure what’s supposed

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essential elements in a blog
Content Marketing

6 Essential Elements In A Blog You Need To Include Today

Anyone can write a blog.  But not everyone can write with all of the essential elements in a blog. It does seem as though anyone can place a block of text online and call it blogging. And we love reading blogs of all kinds as they can come in handy.

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Great Copywriting Starts With a Great Framework

Learn about our CFE Framework and how it's changed how we do everything!

outsourced marketing services​, Processes And Procedures For Businesses​