FocusCopy Blog

Authentic Branding
Copywriting

Salesy Copy Is Out, Authentic Branding Is In

Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with salesy marketing campaigns in every facet of their lives. You can’t open your email, social media accounts, watch a video, or even drive down the

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What Makes A Good Website
Marketing

Is Your Website Pulling Its Weight In Sales?

Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back.  On the flip side, a poorly designed or slow website can

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generate blog topics
Content Marketing

4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes

Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner.  Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on

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Writing Copy With Empathy
Copywriting

6 Actionable Tips To Writing Copy With Empathy

Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And empathy, well, it’s one of the most important and impactful elements. Copywriters need empathy to infuse our work with humanity and thought-provoking copy. This allows

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5 Benefits Of Content Writing For SEO
Content Marketing

5 Benefits Of Content Writing For SEO

In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you.  Have no fear, FocusCopy is here to explain the benefits of content writing for SEO! For starters, SEO stands

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content categories
Content Marketing

What Are Content Categories?

Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create

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what is copywriting
Copywriting

What Is Copywriting?

Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting? For those of us who have turned it into a fulfilling career,

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