FocusCopy Blog
7 Strategies to Ease Anxiety During Content Production
Putting your name out there can be scary. Whenever you publish content, you’re putting your name on the line. And there’s no guarantee that your audience will love it. For your business to thrive, you must improve your visibility and audience engagement through content creation and publication. Digital marketing is
29 Different Types of Top of Funnel Content To Offer
There is no one-size-fits-all strategy for content marketing. The type of content your website should provide to your customers should depend on what they want to buy and how much time they want to spend reading your site before they buy or move on. In today’s digital age, the opportunities
12 SEO Copywriting Tips You Can Implement Without An SEO Specialist
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves your ability to grow your traffic organically (free traffic). After you have your traffic on your website, then it’s only a matter of converting that
8 Major Oversights Content Writers Should Avoid When Blogging
Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses. Never considered blogging before? Well, you might be missing out on some major growth opportunities! If you feel behind in the blogging scene, don’t worry. I’ll
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.”
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been
Stages of SOP Development: A Guide from 40,000 Feet
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have any assets, then all the value is in your business processes. Does your company have standard operating procedures in place? In previous blog posts, we’ve
Updating Your Website Copy to Increase Conversion & Engagement (Even When Your Business Has Been Put on Hold) in 7 Simple Steps
It’s no secret that COVID-19 has impacted businesses all over the world. I talk to at least 5 business owners a day that have either had to put their business on hold, are overwhelmed with growth, or are somewhere in between. If you’re one of the companies in limbo, this
Experiential Branding with Go Savvy: Building Brand Equity
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal business practices driving the need for dramatic shifts in event plans and innovative financial strategizing. How Can Businesses Persist Through The Pandemic? If you haven’t
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So
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