FocusCopy Blog

Copywriting Help Your Business
Business

How Does Professional Copywriting Help Your Business Grow?

You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out.  Even though you keep seeing recommendations to hire a copywriter or are studying writing

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Identify Your Target Market
Marketing

Why Is It So Important To Identify Your Target Market?

Have you ever felt as though you’re speaking into a void when it comes to your marketing materials?  What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main

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pillar blog post
Content Marketing

Create A Pillar Blog Post That Sells

You’ve heard of a pillar blog post before, but can’t help but feel lost. You’ve been working on your marketing and you’ve nailed the use of keywords throughout your blogs. Or so you thought. That’s all it takes, right? It seems simple enough, doesn’t it? Write relevant and engaging blogs

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Lead Generation Ideas
Marketing

5 Effective Lead Generation Ideas To Earn More Leads

Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business.

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improve your website copy
Copywriting

5 Signs You Need To Improve Your Website Copy

How do you know for sure when it’s time to rework and improve your website copy? There are a few tell-tale signs, but the biggest indicator is that your business is slowing down. You may feel overwhelmed and unsure of what to do. But there’s no need to panic because

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Questions To Discover Your Brand Voice
Copywriting

5 Key Questions To Learn How To Discover Your Brand Voice

Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes quite a bit easier.  Now, you may think: Is it really a big deal if I don’t have a brand voice?  Do I need one?

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Productivity Tips For Entrepreneurs
Business

4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results

Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve.  But once you have a foundation for managing every little detail, you’ll

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blog as a health and wellness coach
Content Marketing

Why You Need A Blog As A Health And Wellness Coach

Calling all coaches! Have you ever thought about why you need a blog as a health and wellness coach? You may think they’re only for semi-famous coaches or professionals who use their website as their main source of traffic. You may even think you just don’t have the time for

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generate leads with a book
Marketing

How To Sustain A Business’s Growth & Generate Leads With A Book

Ever fantasized about writing a book?  Your name on a shiny hardcover. But beyond the spine wrapping around your words, there’s another reason (a more profitable reason) for you to write a book.  My friend, author of 20+ books, and the founder of Plug & Play Publishing, Weston Lyon and

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Great Copywriting Starts With a Great Framework

Learn about our CFE Framework and how it's changed how we do everything!

outsourced marketing services​, Processes And Procedures For Businesses​