Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going?
Even the most composed CEOs feel overwhelmed when it comes to writing for their business. On occasion, you may even feel burnt out and uninspired. Writing is time-consuming, tedious, and takes plenty of planning. You might truly feel you don’t have the time for it all! And that’s okay. There’s an entire world of content writers out there to help you define your goals and put your ideas into action.
There are blog posts, press releases, email marketing campaigns, and countless other forms of communication – it’s a lot to deal with. But hiring a content writer for your business could be the key to elevating your success (without blowing your budget).
We’ll walk you through topics to think about when making your decision to hire a content writer. We’ll even show you what to look out for before you hire one!
8 Signs Your Business Needs To Hire A Content Writer
You might think content writers won’t be available to handle your small to medium-sized business. Actually, content writers are more likely to work with private companies rather than public ones. This is great news for you because there are plenty of writers out there who are interested in earning your business.
Especially if you experience any of the following…
1. Writing Anything Is Your Worst Nightmare
Many of our clients say they simply hate writing. And that’s okay! We get it. We love what we do. But even we aren’t always best friends with writing every second of the day. Some of the most common concerns our clients face before passing on their writing projects include:
- No time to write
- Don’t know how to write well
- Obsessed with perfection
- Afraid someone else’s writing won’t sound like them
2. Your Backlog Of Projects Keeps Piling Up
Again, time is typically the enemy here. We have clients who are so focused on their end goal, they lose track of their initial writing tasks. You’re probably too busy and falling behind on important deadlines. Or (even worse) you find yourself making promises to clients without a plan for your deliverables in place. None of this means you can’t accomplish your goals. But with a content writer, you can turn a lack of structure into a timely schedule.
3. There Are No Resources When You’re Falling Behind
You need fresh content. But you don’t have anything ready to go. This is why it’s crucial to have extra work or even older writing that’s reusable. You should have a working log of blogs, social media posts, and other evergreen resources you can use when you’re short on content. That way, your material is still valuable while saving you time when work or life gets hectic.
4. Visits To Your Website Are Lacking
Have you checked your SEO rankings lately? Even more simple, have you googled your business to see where you stand?
Looking into your ranking opens the discussion of whether you need a content writer for SEO purposes. If you’re not targeting certain keywords or phrases, chances are your competitors will. A content writer who’s familiar with SEO can research and create copy with your SEO objectives in mind.
5. You Have No Idea What Your Audience Wants
Your message sounds as though it’s getting lost in your writing (or someone else’s). This is a huge problem because B2B buyers are 50% more likely to make a purchase when they feel an emotional connection. What now?
It’s time to refine your audience. It’s okay to take a step back to the basics and ask yourself who you’re speaking to and why they should care. Think about and jot down who your audience is and how your business benefits them. How does your company make their lives easier? Once you’ve nailed down who your audience is, you can concentrate on the clarity of your message.
6. Your Type-A Personality Isn’t Getting The Job Done
Perfectionism is a wonderful trait to have in several aspects of your life. Chances are, you aced studying in school and you’re the main point of contact when planning a trip with your friends. But when it comes to writing, perfectionism can get in the way and prevent you from publishing your work. With a ton of drafts sitting in your drive, you may as well not be writing at all.
It’s hard to let go and trust someone else with your brand. But if you work closely with a content writer, you’ll be surprised at how much they can do for you that you haven’t been able to do for yourself.
7. No One Else On Your Team Can Take Over
Your team is swamped, and no one has an extra hand to lend. Plus, one of your employees is on vacation and another is out sick. Hiring a content writer doesn’t guarantee someone is on call 24/7. But by working with an experienced content writer, you’ll get a master of time management who meets deadlines and takes critique as though they were born to complete your projects.
8. You’re Getting Drowned Out By The Competition
Drowning in the competition? There are several other aspects of writing that help boost your website to the top. A simple long-form blog won’t push you to page one anymore. Additional aspects such as search engine optimization (SEO), meta tags, readability, big benefits, and so much more affect your visibility. Content writers know this and will integrate each aspect into everything they write to stand out from the competition.
A Checklist For Your (Potential) Content Writer
Here are some things to look for when hiring a content writer…
Experience & Range
If you can find a content writer who has experience writing in your industry, that’s great! Otherwise, find someone who has a portfolio that shows their range and ability to work across different industries.
Understand Their Process
A good content writer will know the tools, techniques, and other resources needed to create quality content. Get a feel for how they operate and find out if it’s a fit for you.
Set Clear Goals & Expectations
Let potential writers know what you’d like to achieve and what you expect them to do along the way. Are you a fan of self-editing? Tell them. Will you have several quick deadlines? Be honest and upfront about your schedule. The more they know, the more they can do to help.
Request Referrals & Read Reviews
Find out who else they’ve worked with and ask for referrals. Get a feel for who the writer is in a professional or personal setting to see if they’re someone you’d like to work with.
Discuss A Budget For Your Business
Have an open conversation and talk to potential content writers about your budget. You may be surprised at what a content writer can do even if you’re unsure whether you can afford one.
Does Your Business Need A Content Writer? You Can Find Hot & Fresh Copy Right Here
We understand business owners’ challenges. It can be hard to let go of even a singular part of your business. Nevertheless, hiring a professional writer helps get the work done. There may be a learning curve. However, a great content writer will deliver what you need right on time. If you’re consistently catching up on your own work, hire a content writer and have it done for you.
Ready to make a move towards consistent content? Schedule a meeting with me today.