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Lauren Jefferson

Lauren Jefferson is the Co-Founder and CEO of FocusCopy – a full-service copywriting agency. She loves everything copy, digital marketing, and coffee!

is blogging once a month enough

Is Blogging Once A Month Enough?

Businesses of all sizes and marketers want to know how many blogs are enough blogs?

But, the better question is… What can you consistently do? 

Sure, you can say that blogging three times a week is ideal for your small business. 

But can you actually uphold that type of schedule (and not burnout)?

Unfortunately, there is no right answer, and it truly depends on your goals. You also need to have a few things available to you to keep up with a consistent blogging schedule that will produce relevant content for your business.

Looking for a hot cup of blogging content? Contact FocusCopy today.

How To Determine The Number Of Blogs You Should Publish Per Week

You know those days when you wake up with a laundry list of items on your to-do list, and you feel like crushing it? Maybe you grab your favorite cup of coffee, snack on some strawberries, and feel completely ready to tackle the day. But then you go into a last-minute meeting, add a few more items on your list, and address a few concerns. Before you know it, it’s 4pm, and your list is still looking a bit… heavy. 

It’s okay and it happens to all of us! 

But having an inconsistent schedule can greatly impact your blogging experience if you have unrealistic expectations. Because, unlike other tasks, blogging truly takes time for you to brainstorm, write, and review before hitting the publish button.

So, take a look at the following and create a reasonable blogging schedule that will actually work for you.

Identify Your Goals

What’s the timeline you’re looking to accomplish your traffic generation or blogging strategy? 

If you’re looking to scale and see meaningful results in 6 months, consider publishing more blogs on a monthly basis. But if you want to scale your business sustainably, then find a cadence that works for you. 

Identify each of your content goals – including your target audience, the purpose of your blog, and what action you want your readers to take. Know exactly who you’re speaking to, and write in a way that will resonate with them. For example, if you work in a niche field where most people understand industry terms and famous sayings or phrases, it’s okay to use them. But if you’re speaking to an audience who may not be as familiar with the subject matter, make it simple.

If your idea is to be educational, stick to that and don’t complicate your message. Maybe you want to tell a story. Keep it concise, clear, and to the point. Too much back and forth or personal references may confuse your audience.

Always have a call to action (CTA). Whether you want your readers to call you directly, fill out a form, or look at something else, sprinkle CTAs throughout your blog.

Unfamiliar with blogging or how to get started? Unload your writing duties to the team at FocusCopy.

Delegate The Writing Task

No one knows your business better than you do. But if you don’t have the time, hate writing, or are hyper-focused on perfection, then delegate blogging to someone else. And don’t just choose anyone on your team – even if you feel like they have the time. Choose someone who knows:

  • You and your business
  • How to write with your voice
  • How to maintain their time

Hit all of these marks, and you’ll be able to delegate your blogging to someone who knows how to write in your voice and who you can trust to get the job done on time.

Additionally, no one likes to be micromanaged for responsibilities they are more than capable of doing. You might want to review their work for a few weeks before publishing, which is perfectly fine. You want to ensure they’re hitting the right message, speaking in your voice, and so on. But it’s important to give constructive feedback for a short time and then allow them to take the reins moving forward. And instead of checking in daily or every other day, check back monthly to be certain that your blogging is where you like it.

Schedule The Tasks

In a meeting, it’s one thing to mention that you would like to see actions taken right away. But if you and your team are busy, those items tend to get pushed off more than others when not assigned. Clarify your intentions by assigning blogging tasks, and ask your team to make it part of their regularly scheduled assignments. In fact, a great way to think about blogging for your company is to think of yourself as your own client!

Another important aspect of DIY blogging is allowing yourself or your writer enough buffer time towards the end of each month. Blogging is usually the first to be pushed back in the event of an emergency. The expectation is that you still need those blogs done, but there is some wiggle room in case other items take precedence.

We’ve found that the best way to assign these tasks is by following the order of:

  1. Outline topic and key elements
  2. Write the blog
  3. Edit with the business owner, co-worker, or peer
  4. Revise edits
  5. Perform a (search engine optimization) SEO check
  6. Hand over for a final review
  7. Publish and share the blog post

Have questions about SEO and blogging? Check out our blog How Does Professional Copywriting Help Your Business Grow?

Hold Yourself Accountable

Suppose you have room to write blogs yourself. Schedule that time in your calendar and make it non-negotiable. Mute online notifications, send calls to voicemail, and treat this time as though you’re in a meeting with a client – but the client is YOU!

Don’t stress over looking at a blank page. Your first step is outlining your blog, remember? So think about what you want to say and dump all of it on a notes page. Then organize your thoughts so they flow and make sense. Plug in those three CTAs, and you’re all set! 

Holding yourself accountable also means being real with yourself. If you find that you cannot be consistent with three blogs per week, try one blog per week. Once you build that habit, test yourself and try over time to increase your blog posts per week.  

Our Answer: Publish 2 Blogs Per Month

If you are just starting out or want a good starting point for consistent blogging, start at two blogs per month. This is an easy metric to move up or down. Block out the time for those two blogs and get them done!

Outsource Your Blogs

If you’ve already tried blogging or know you don’t have time for two blogs a month, we can help. We’ve worked with over 80 different companies on their blogging goals by producing high-converting copy to help scale their businesses. Our process is worthy of a chef’s kiss for copy, and we couldn’t be more excited to get started on blogging for your business.

Have questions? Talk to FocusCopy to get started on blogging to grow your business.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Persuasion Principles To Write Converting Copy

How To Use Persuasion Principles To Write Converting Copy

There is a lot noise in the world. 

And it can be deafening. 

That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise. 

How do you go about doing that? 

You use persuasion principles to write converting copy. 

What Are The Persuasion Principles?

Robert B. Cialdini, author of Influence: The Psychology of Persuasion, developed these persuasion strategies to influence people to do, think, or say certain things. They’re easy strategies to use in your business writing that help customers understand exactly how valuable your services are. With the right persuasion tactics, you can give your potential leads clear vision for how you can improve their lives. 

Before you get into a mindset of persuasion is simply manipulation, I want to reframe that thought. 

With your copy, I don’t want you to force anyone or manipulate anyone to purchase your offering if it isn’t solving a real problem (whatever that problem will be). For example, we offer copywriting services. However, if a person is dead set on not producing any copy (for whatever reason), I am not going to manipulate or force them into something they are not interested in. That’s sleazy and is not the intent of this article. Instead, we’re just using these principles to frame your work in the best possible light.

Reciprocity

Reciprocity is one of my favorite persuasion principles. Maybe it’s my people-pleasing tendencies, but I love giving something back if someone has given me something. Reciprocity is “a relation of mutual dependence or action or influence” (WordHippo).

BNI is a referral networking organization that exemplifies this persuasion principle really well. They rely on the principle of “Giver’s Gain”. In other words, if I give you referrals, I will receive referrals in return. In my personal experience with BNI, this rings true every single time I pass qualified referrals to another member. 

Commitment & Consistency

This may top reciprocity as my favorite principle. From an early age, I remember being frustrated when people would say “yes” and then say “no” when a better option came along. As a result, I developed a mentality that my “yeses” will be 100%. There is no turning back. No returns or takebacks. When you commit and remain consistent, you build credibility with the other party. 

In simple terms, this is best displayed when you make your vows to your spouse to love them through sickness and health. But it could also show in your public pursuit of a conspiracy theory (even if the evidence stacks against it). 

Social Proof

Social proof might sound like a foreign concept, but we all know it by a more familiar term – peer pressure. When you employ social proof in your writing, you’re using the age old tactic of “C’mon! Everyone else is doing it!” 

While we’ve all heard we shouldn’t jump off a cliff (even if all our friends are doing it), social proof is surprisingly effective. 

Likability

You know what they say… It’s critical to build your know, like, and trust factor with your audience. And that’s because people buy from people they know, like, and trust. 

Recently, I talked with a salesperson who retired from a company after 30 years. His clients stuck with him over decades not because he had the best product or even the best price. It was because if there was ever an issue or if they ever had a question, they could pick up the phone and talk with my friend. 

 After my friend retired, the company’s relationship with the client strayed. It got to a point where the client called my friend directly to help solve the problem. Turns out, the new salesmen at the company approached the relationship as a transactional one. 

If you can, approach every client relationship (prospective or otherwise) with a relational perspective. Be likable. Get to know them. Build a friendship. 

Authority

Let’s say you don’t have a likable personality, don’t have social proof, don’t want to give back, and lack consistency. Even then, we have a persuasion principle for you!

Establishing authority is a great persuasion tool for all business models. Even if your business was founded this year, you have one employee on staff, and you’ve never made a large sale, you can still establish your authority in your industry. It might not be easy, but it’s possible!

It’s like resume building right out of college. You’re not going to lie, but you’re going to focus on your business’s strengths.

Scarcity

We’ve all done it. We’ve all been at a super sale of our favorite stores and bought something we shouldn’t have. What drove each of us to temporarily go insane and ignore our carefully constructed budgets? Was it the “Don’t miss out! This sale is ending soonsigns that elevated your heart rate? Perhaps seeing that thing you wanted so badly sitting on an empty shelf put you in a panic. 

We’ve all bought into the idea of scarcity. The thought might have crossed your mind that if you didn’t grab it right that second, you might never find such a good deal again. Finding a way to frame your own products or services in this mindset will create an urgency for clients to take action and will ultimately close deals.

Persuasion Principles Applied In Copywriting 

So now that you know about the persuasion principles, how do you actually go about applying them in your copywriting? 

Reciprocity in Copywriting

“So, what’s it in for me?”

Buyers today expect to receive something in return for their business. It isn’t a case of giving payment and receiving what you asked for anymore. You, as a business, must do more. Think, “How can I reward loyal customers? How can I show clients that our partnership will be mutually beneficial?” 

The easiest way to do this is to create some sort of high-value offer like a guide, template, or cheatsheet. Something that your audience will find valuable without requiring even more from them. 

For example, we created a bunch of resources over the last year. One, in particular, has been really effective for us in giving value away for free. It’s our How To Answer The 6 Most Important Questions On Your Home Page Guide. If you look further down this page, you’ll find what you can discover inside the guide without having to fill out your contact information. 

Here are a couple more ideas for how to write out this reciprocity principle. 

Commitment & Consistency in Copywriting

At FocusCopy, we exist to build up and support female entrepreneurs. Now, we don’t exclusively work with female entrepreneurs; however, we want to find opportunities to help those women, create custom offerings to grow their businesses, and generally cheer them on as they grow their ventures. 

We are committed to our mission, and we make that commitment known in our writing. If you read any of our blogs or even just peruse our website, this mission is consistently visible. Make your commitments known to your audience!

You can demonstrate your consistency through helpful statistics. Do you know how much money you save your clients in the long term? Do you have 100% customer satisfaction? If there is solid evidence that your business can achieve a consistent result, let your customers know. 

Social Proof in Copywriting

No one likes to feel like an outsider – especially when being an insider has so many benefits! Call out all the ways your potential customers would “miss out” if they didn’t decide to work with you or buy your product. More importantly, highlight all the benefits that are waiting for them if they decide to say yes. 

Show off glowing reviews from favorite past customers, highlight impressive brands you’ve worked with, and lean on the tangible data that proves just how good you are at solving your customers’ problems. Social proof is all about making a customer wish they had worked with you sooner. 

Likability in Copywriting

You can be more likable in your writing by being more personal and vulnerable. The About Page on your website is an awesome place to tell your story and build connections with potential customers. But you can be personal in any and all of your business copy. 

If you’re worried this might make your copy seem unprofessional or too touchy-feely, try looking at it another way. You’re just a human being talking to another human being. You want to help solve your customers’ problems and make their lives easier. Being professional does not mean acting like a corporate robot, so don’t be afraid to show a little bit of who you are in your writing.

Authority in Copywriting

If you have credentials – whether those are awards, certifications, etc. – list those. For example, you may boast that you’ve worked with over 75 brands across 4 countries, are endorsed by some hotshot celebrity, or have completed your Ph.D. Maybe your product is super high quality and blows your competition out of the water in every demo. Before you start writing, create an outline that puts your greatest strengths front and center.

Scarcity in Copywriting

When you put pressure on your target audience through limited time offers, deadlines, or limited availability, you increase the value of your products or services in the minds of your customers. That’s why we saw a shortage of toilet paper at the beginning of the COVID pandemic. People thought they wouldn’t be able to get toilet paper, so they cleared the shelves of every grocery store. 

If you’re selling services, you only have a finite amount of your time to sell. Remind your customers that your time is limited and valuable. 

Learn How We Persuade Your Potential Clients

If you don’t have time or struggle to write your own copy, we’re here to help. Whether you need a persuasive website, newsletter, or blog, we can turn your copy into a powerful sales tool for your business.

Contact us today for a free discovery call and get back to running your business.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
content marketing skills

5 Content Marketing Skills For Business Owners To Master In 2022

As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects into customers.

As a content marketer, you need to create content to improve sales. No matter how creative or witty your writing is, it’s not worth your very valuable time if it doesn’t profit your company. Improving the following skills will allow great writers everywhere to become great content marketers. 

5 Skills Every Content Marketer Needs To Convert Customers

Whether you’re writing for one small business or a large franchise, every content marketer can benefit from developing the following skills. So, even if you’re the busiest of business owners, make time to improve your content marketing skills and save yourself time, money, and headaches in the long run.

Looking for a team of writers who can consistently communicate in your brand’s voice? Sign up for a virtual cup of coffee with FocusCopy so we can talk about your marketing goals. 

Editing Skills

Even very talented writers still have to work on their editing skills. Make no mistake – editing is not just looking for spelling or grammar mistakes. Anybody can use Grammarly to help with that! While those errors can make a page look unprofessional, editing serves a larger purpose.

When editing a piece of business writing, you want to read and re-read the document. Is your document as clear as it can possibly be? Without clarity, you risk confusing your customers and ultimately discouraging them from working with you. 

Think about how you can use as few words as possible to get your point across. Shakespeare once wrote, “Brevity is the soul of wit.” If you want to truly impress your customers, don’t weigh down your web pages or newsletters with clunky vocabulary words or long sentences. Your readers are busy, and you’re fighting for their attention. So, get to the point! 

There’s an endless amount of content to create to promote your business, so you’ll want to train yourself to write quickly. After all, you have a business to run! So, learning to edit quickly is equally as vital as learning to write quickly.

Search Engine Optimization Skills

Most people have never even heard of Search Engine Optimization (SEO). Regardless, SEO dramatically impacts who learns about your business. When your websites and blogs are optimized for search engines like Google, your website will appear higher on search engine rankings.

If you want your website to ever reach your target audience, you’ll need to brush up on your SEO skills. Even a basic understanding of SEO can dramatically influence the traffic to your website. 

Once you understand SEO, you can make small changes to your website that will dramatically affect your Google ranking. You can research keywords to create strong titles, adjust your sentences for readability, and even include helpful transition words. 

Does brushing up on your SEO skills sound like learning a foreign language? At FocusCopy, SEO is second nature to our copywriters. Schedule a meeting with FocusCopy today. 

Research & Interviewing Skills

As your business’s copywriter, you’ll have to cover a variety of topics. While you certainly know a lot about your business, you might have to write about totally foreign topics. This is completely common for the average content marketer who might write for multi-million dollar businesses one day and for a local mom-and-pop shop the next. 

You’ll want to brush up on your research skills so you can answer any questions you might have while writing. One way to find reliable answers to your questions is to interview an expert. Improving your interviewing skills will allow you to effectively collect data for your copy. 

Time Management & Organization Skills

As a content marketer, you know how difficult it is to stick to a schedule. Writing is often draining, and anyone who has stayed up the night before an essay is due knows what I mean. 

A growing business needs a lot of copy – newsletters, emails, blogs, website pages, and more. And it’s important to keep a consistent schedule. You don’t want your customers to forget about you until you manage to send out a newsletter six months after the last one. 

Creating a content calendar and sticking to it will help keep your business at the forefront of your audience’s attention. Work backward! First, plan how often you want to post a new blog or touch base through an email. After that, break down your goals into daily tasks. If you want to post a blog once a week, start drafting that blog five days (or more) before your publication date. 

Set realistic timelines and schedule enough time to consistently meet your goals. It’s okay if you have to reevaluate and change your calendar! The point is to find a schedule that works for you and your business. 

At FocusCopy, we use a project management software called ClickUp that helps us juggle all the tasks we have to do in a day. You can even use ClickUp to improve your time management and organization skills for all the parts of your life, professional and personal.

Data & Analytics Skills

After you have published your work, it’s important not to stop there. You need to evaluate what works for your business and what doesn’t.

Really, analyzing your data should be the easiest part of content marketing! But, most people don’t want to commit to the extra effort. Regardless, even if you worked really hard on a blog, it might need further tweaking. You might not be hitting the right notes with your audience, or you need to choose more popular keywords. 

Analyzing the performance of your content also helps you to make strategic decisions for future content. You can stop making the same mistakes and prevent yourself from wasting even more time in the future. 

FocusCopy Has The Content Marketing Skills To Grow Your Business

Even if you excel as a content marketer, creating every word of copy for your business is time-consuming and tiring. If you feel burnt out writing your business’s copy, FocusCopy is here to help.

Don’t spend hours of your life writing copy when you know you have a million other responsibilities. We want to grow your business with copy that accurately represents your brand and converts customers. Contact FocusCopy today to get back to running your business.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words

Experiencing Burnout? How to Navigate Your Marketing Strategy When You Need To Take A Step Back

Experiencing Burnout? How to Navigate Your Marketing Strategy When You Need To Take A Step Back

Friend, can I be frank with you? 

I have never experienced burnout before until Q3 2021. 

You see, it was inevitable. 

I kept pressing forth with miniscule breaks to survive the pandemic. I didn’t want FocusCopy – my first company – to be a casualty. Then even more detrimental, I took on everyone’s emotional burdens this year.

Thanks to the Law of Attraction, I was attracting more disaster and emotional weight than I knew what to do with.

From the numerous suicides, deaths, hospitalizations, illenesses, failure, and exhaustion… I took on all the pain. 

For a minute, it seemed like the world was crashing down.

If that’s you right now in the holiday season, you’re not alone. There is more burnout going around – especially with entrepreneurs – than anything else.

And when there is burnout, the first thing to go is the one thing that drains your energy.

Is that thing for you marketing?

Burnout Is Real & Serious

Before we get into the nitty gritty of navigating your marketing strategy when you need to take a step back, I want to free you to take a step back. Your mental health is imperative. If you need help, reach out to a counselor or mentor.

As a leader of your company, you need to take care of yourself first

Your team needs you to be at the top of your game.

I recently scheduled what I hope to be quarterly one-on-ones with each member of my team to see what they need to better succeed, how they want to adjust their roles, and how I can better support them. One question I asked was, if you were in my position, what would you do differently? 

One of my copywriters immediately said, “I’d take a week-long vacation.” 

Gut punch.

If burnout, having 4 people in one day telling me I need to take care of myself first, and the stresses of being a business owner in this day wasn’t enough, then that statement tipped the scale. 

(Thank you Caroline for your wisdom!)

1. Figure Out What Fills You

The first thing you need to do is figure out what fills you up. Get inspired again! You started your business for a reason. For me, I love marketing (content and email especially) and passing referrals. 

For so long, however, I was stuck in editing and dealing with client “fires”. Once I figured out that editing was an essential task but it wasn’t filling me, I hired a fantastic editor. Now, I’m free to do what fills me up.

With that being said, what part of your job do you love and feel fulfilled while or after doing? 

Consider reevaluating the tasks you delegate. This may sound crazy, but you can even decide to retake ownership of previously delegated tasks. 

Yes, that’s adding to your plate. But hear me out… 

This would be a part of restructuring delegations. You’ll take this task on because you love it, but will ask your team to cover new tasks that you really don’t enjoy. 

Take this blog for instance. I employ a team of copywriters. I don’t need to write this myself, but for me, writing clears my mind and rejuvenates my creativity. So this is one task that I added back on my plate. 

Need help coming up with a marketing plan that converts and works with your busy schedule? FocusCopy is ready to partner with you and bring your business to the next level. Schedule a meeting with me today!

2. Evaluate What’s Most Critical

As you may discover, you may not be able to give up everything that doesn’t fill your cup. Trust me, I’ve tried. There are some critical things that you can’t neglect – sales, accounting, delivery, etc. 

Write down what’s critical in your business that cannot be outsourced or delegated. 

Some examples may include:

  • Speaking engagements
  • Social media marketing
  • Email marketing 
  • Blogging

These are the tasks that most often require you to show your face. 

But that doesn’t mean you have to take on all the subtasks yourself. Ask for help coming up with ideas, drafting social media posts, or even asking an employee to hold you accountable for things that you need to get done. 

Just because you own the business, it doesn’t mean you have to run it alone. 

I hope you have a great team like mine that you can rely on to make magic happen. But don’t forget their potential is probably more capable of helping you with your own tasks than you realize. And if you haven’t reached the point in your business to hire employees, there’s a plethora of services you can outsource to get things done. 

Don’t sell yourself (or your sanity) short by trying to do it all and be everyone’s everything.

3. Delegate, Delegate, Delegate

But especially when it comes to content creation, can you outsource or delegate those tasks? 

For example, you could delegate your speech writing to an intern or copywriting firm. Your graphic designer could put together your slides for you. At this point, you’ve skipped all the subtasks for a speaking engagement. Now, all you have to do is practice through your presentation. 

What about email marketing? Write all the documentation with email templates, tasks, and instructions for your team. They can either write your emails inside or outsource to an email service provider. Depending on your preferences, your team can either schedule those emails themselves or you can schedule them (already designed and ready to go).

Depending on the type of social media marketing you’re conducting, you can either delegate either all or most of those tasks. For video that requires your voice or face, have your team come up with the ideas, script the video, source the music, and edit your videos.

Ready to delegate your copywriting to the experts and get back to what matters most? Contact FocusCopy to schedule your free consultation.

4. Cut Costs If You Need To

With delegation, you can drastically increase your costs. If that’s the case, look at your team. Do they have free time to take on other tasks? 

The other day, I was recently reminded of my team member’s previous work experience. It was just the experience I needed to offboard some work that was draining all my energy.

Guess what I did the next morning? 

I rewarded myself and my dog George by taking a longer morning walk than usual – enjoying our Houston “winters”. If it wasn’t for moving that task off my plate, I would’ve walked quickly and checked my phone for emails from clients too many times to really take in the beauty of my morning walk.

Sometimes cutting costs means reevaluating your work flow. 

While that may feel like an overwhelming time suck, it could mean a much more productive and happy you moving forward. So look at your tasks management tool and consider what can be moved around. Give your team the opportunity to show their potential rather than assuming you’re the only one who can handle certain tasks. 

After all, didn’t you start your business to truly start enjoying life while providing for your family? 

When you take the time to step back and rearrange a few things, your quality of life and business success may very well increase along with your newfound inspiration and reinvigorated ambitious drive.

Ready To Navigate Away From Burnout Towards Optimized Content?

Outsource your most time consuming and creative energy draining marketing task to the copy pros at FocusCopy.

We know writing copy can be frustrating. With our combined experience, we have a process that works. And in following that process, we consistently write copy for our clients that truly converts.

Ready to hand over the writing, lighten your load, bid burnout adieu, and watch your business grow? Let’s grab a cup of coffee, streamline your goals, and structure the right process for your business. Schedule your consultation today!

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Consistency In Your Copywriting

The Key To Consistency In Your Copywriting

The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business?

All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience.

How To Write Consistent Copy That Converts

Many CEOs and founders of small businesses start off writing their company’s branding material. However, as your business grows, new responsibilities might pull you in all sorts of directions. As more tasks are added to your already busy schedule, writing tends to be the first thing to go out the window. But without writing copy, you’re doing your business and all the hard work you’ve put into it a disservice. Bottom line? Most businesses cannot rely on one writer for all their needs. And that is especially true for growing businesses who can’t afford to lose momentum.

You’re left with two options:

  1. Continue writing all of your business’s copy. Feel overwhelmed, behind, and frustrated with the quality of work produced under pressure.
  2. Hire someone else to take on your writing responsibilities. Feel relieved, ahead of the game, and excited to do the work that matters most to you.

We get it – letting someone else speak on behalf of your company is stressful. But, you can ensure your copy stays consistent by providing your team with the following tools and strategies. After all, how do you think we write copy for several different businesses across various industries daily?

Create Your Brand Messaging

Your brand messaging is the underlying message your company is always sending to your audience. It’s the obvious (or not so obvious) reasons your product or service will improve your customers’ lives. 

In your brand messaging, you want to communicate:

  • Why your business is different
  • What your business does
  • What sets your business apart from the competition
  • How you will improve your customers’ lives
  • What the customer will accomplish because of this product or service

Your Core Message

At FocusCopy, we use our brand messaging to keep a consistent voice in all our writing. Our brand messaging can be broken down into one core message:

Whether you don’t have time to write or hate writing, FocusCopy records your brand voice and creates copy that speaks to your target audience’s needs with your voice. 

If you’re hiring copywriters to take over your company’s copywriting, work together to create consistent brand messaging. Your writers can use this brand messaging throughout your business copy. Get as specific as you can! Having a core message statement they can reference will help your copywriters “stay in character” when they’re writing for your brand. You can even develop a longer brand messaging guide that explores your brand messaging in detail.

Ready to make a move towards consistent content? Schedule a meeting with FocusCopy today.

Define Your Brand Voice

Your brand voice is the personality that shines through your business’s copy. Maybe your brand voice is synonymous with your voice. You, after all, know your business better than anyone. Maybe you’re a very casual writer, and you appeal to your target audience through humor. Or, maybe a serious tone is more appropriate for your industry. 

Regardless, you don’t want your copy to jump from humorous to sardonic to serious to irreverent. You want your audience to recognize your tone as a part of your brand. 

Think about Coca-Cola. While they’ve developed their brand, their voice has largely stayed positive, friendly, and down-to-earth. This consistency in your copywriting creates a familiarity with the brand, and customers know what to expect from Coca-Cola and their products.

Think about the adjectives you want people to use when they describe your business. Trustworthy? Compassionate? Cutting edge? What do you want your customers to feel when they interact with you and your business? 

When working with copywriters, it’s important to communicate the voice you want to convey. Maybe there are some statements you love (or hate) to use in your copy – let your team know!  Start brainstorming, and think of strategies. These strategies will help you effectively communicate the voice you are looking to capture. 

Identify Your Target Audience

While appealing to an audience of all ages and backgrounds sounds profitable, a broad audience will only make your business copy sound more generic and bland. 

Ultimately, trying to engage everyone means your business will engage no one. Narrowing your target audience allows your business to focus on the people that would be best served by your products or services. Your business will also have the opportunity to show some of your values and personality.

It’s vital that your copywriting team understands the customer base you want to reach. Knowing a brand’s target audience affects how a copywriter structures an entire blog, website, or newsletter. Communicate with your copywriters and discuss your ideal target audience.

Are you having trouble finding the time to write copy? We understand, and we’re ready to help. Contact FocusCopy today to start producing high-converting copy.

Customer Profiles

One way you can identify your target audience is by creating customer profiles. These profiles will help you and your copywriting team. You’ll understand who those target customers are, their motivations, and how to position an offer to them. 

Customer profiles can get incredibly specific and might include a variety of characteristics. This can include age, gender, marital status, location, stage of life, occupation, job title, income, and personality. You might also brainstorm your customers’ goals and values or what objections they might have to making a purchase.

One customer profile might symbolize your most common type of customer. But, you don’t have to feel limited by your current customer base. Are you interested in working with a particular type of customer? What does your dream client look like? Creating customer profiles is an opportunity to reevaluate your marketing and branding strategies. These profiles will allow you to brainstorm methods for reaching your ideal customers. 

Create Your Full Package With FocusCopy

At FocusCopy, we understand that your business is your pride and joy. Through consistent and customer-converting copy, we want to help you reach your target audience. 

No matter your time or budget, we have “Done With You”, “Done For You”, and “Do It Yourself” plans that will revamp your business and copy. With professional, consistent copywriters, you can be sure your business copy will still sound like you. Pass on your business writing responsibilities, refocus, and get back to running your business. Schedule a call to discuss your copywriting needs and goals over a cozy cup of coffee. We can’t wait to meet you!

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
AI For Copywriting

AI For Copywriting: What’s The Sitch?

From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form. 

The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives. 

What Is AI?

AI, which stands for Artificial Intelligence, is a field of computer science that focuses on teaching computers and machines to think like humans. Basically, AI encompasses systems or machines that replicate human intelligence. And, different types of AI have different capabilities. 

Some AI, like Sophia (the world’s first robot citizen), are able to communicate and have conversations. Others, like IBM’s Watson seen on Jeopardy! back in 2011, help organizations run more efficiently.  

It’s true – there have been significant leaps in this area of technology in recent years. However, today, AI is a tool for improving our day-to-day lives. 

For example, if a business uses a Chatbot to talk with customers, then they’re implementing AI. Drive a Tesla? Well, your vehicle is part robot, so to speak. 

And now, we’re even seeing AI used for things like communicating. Within the application and research of AI is a subfield called Natural Language Processing (NLG)

NLG enables computers to read, analyze, and understand written words within their context in the same way humans do. Basically, the goal of NLG is to teach an AI to comprehend language and output natural-sounding language as well. 

How Is AI Being Used For Copywriting?

In the past couple of years, AI for content and copywriting has become a popular service. For one, creating content day after day requires a lot of mental energy. 

So, for writers dealing with writer’s block or needing help brainstorming, AI copywriting tools can assist with the ideation process. 

When To Use AI For Copywriting

AI copywriting programs are valuable tools for business owners, marketers, big brand name companies, and even human writers. And, AI copywriters promise to increase the value they offer as the technology advances. 

Specifically, AI copywriters are quite capable of producing short paid SEM ads, simpler blog articles, or complementing your SEO efforts with targeted keywords. However, you may also find a use for AI copywriting depending on your business objectives. 

Perhaps the most important factor when choosing whether to use an AI copywriter would be to compare your short and long-term goals. 

You’re Pressed For Time

AI copywriters can be an indispensable tool for entrepreneurs leading busy, hectic lives. It can help create a large amount of marketing copy in a very short amount of time. 

Likewise, if you’re a marketing agency with a high content output, investing in AI services can support you with multiple quick-turnaround deadlines. Since AI writers can get the ball rolling on a blog or campaign almost instantly, you cut down on time spent brainstorming ideas. 

Larger companies like eBay and Chase utilize AI copywriters to produce web ads in bulk. Usually, these are very short ads that are quite basic. 

While a human could write these ads, using an AI writer is cost-effective for big corporations. Furthermore, it also allows human writers to focus on more important projects. 

Need to create thoughtful and meaningful high-converting copy, but don’t have the time? Reach out to FocusCopy to learn how the experts can help strategize and create copy that will help your business grow.

You Aren’t Concerned With The Voice

Is your primary goal to produce more content without devoting a lot of time to the tone and voice of every piece? Adding AI copywriters to your arsenal can significantly scale your output. 

However, we should let you know that every piece of content you use AI to produce won’t be nearly the same level of quality you could expect from a professional writer. 

You’ll more than likely run into awkward phrasing, ambiguous language, and content that feels less thoughtful. I don’t want to lean into a cliche and say that it will sound “less human,” but, at its core, the language produced by AI does feel that way. 

At times it can feel stiff. Other times, it can feel quite lazy – like a very basic first draft of a piece.  

In terms of how it sounds, you’ll want to be sure your goals are defined and that AI can help you achieve those goals – not hinder them. 

It’s Not Public Facing

When the work you’re producing isn’t meant to be seen by a lot of people, AI can help streamline the creative process. But if you intend for the copy to be public facing, you may be editing more than intended to make it sound like it came from a human.

You’re A Better Editor Than You Are A Writer

AI writing programs actually seem to do quite well writing grammatically sound content. But that doesn’t mean it’s always accurate. For example, here are a few sentences about cosmetics we generated using AI: 

  • Join us as we make you kind of pretty inside and out.
  • Our products are even safe to use on sensitive facial skin, like if you have rosacea or any other type of sensitive skin.
  • We just want you to be pretty and not have your bank account empty.

The problem with these sentences is that they lack concrete, specific language. And too often, they simply don’t make sense and miss the mark. So, if you’re an adept editor and can quickly edit to get the sound and grammar right, AI could significantly speed up your drafting process. 

Limitations Of Using AI For Content Marketing & Copywriting 

More often than you might expect, AI is capable of producing great ideas and even great copy. 

However, its limitations start to become clear when you want highly authentic, thoughtful, and meaningful content. 

For example, long-form content is just one area where an AI might struggle to produce quality results. AI programs usually include reputable sources for their articles and won’t plagiarize existing content. However, if you want your content to have thoughtful commentary, communicate intricate details, and convince readers to take action, AI may fall short. Think B2B copywriting, complex blog topics, landing pages, white papers, case studies, etc. 

It’s helpful to read the mission statement or taglines AI companies are using on their website: 

  • Jarvis.AI: “We’re a group of friends living in Austin, Texas on a mission to help you break through writer’s block with the help of artificial intelligence.” 
  • Copy.ai: “Introducing the end of writer’s block.” 

A common thread between AI companies and users of their services is that AI copywriters are tools to enhance and augment a copywriter’s work, not replace it completely. 

Remember, AI-produced content can feel stiff and flat. The copy isn’t always personable or emotionally engaging. 

An AI’s language abilities will get better over time as it reads more and is exposed to more content. However, writing copy with emotional depth and creativity will probably be a big hurdle to get over.

AI Copywriter vs Human Copywriters 

So, let’s talk about the other important differences between using AI versus partnering with professional copywriters. 

But first, the biggest difference lies in how the work is produced and the process itself. 

When you partner with a real team of copywriters, you’re getting more than quality copy alone. You’re working with individuals who have your goals on their minds. For instance, FocusCopy is always thinking of ways to help our clients grow their business or tackle the obstacles that are in their way. 

A good copywriter strives to understand your vision and brand. They ask questions to learn more. They want to get to know your audience as much as possible and really understand the big “why”. 

In short, it’s a collaborative partnership! 

Ready to partner with the experts to build your brand, convert customers, and grow your successful business? Contact us at FocusCopy today!

AI Copywriters And Human Copywriters Working Together 

When human copywriters partner with AI copywriting services to produce work, the result is often stronger. Moreover, writers experience less burnout, and marketing strategies improve. 

AI can produce a larger body of work at a much faster rate. This frees up time for a human copywriter to dedicate more thought and time to the bigger picture. This includes tasks such as:

  • What content topics to produce
  • Researching competitors
  • Studying well-performing copy
  • Brainstorming new ideas
  • Producing higher-quality content
  • And so much more!

Furthermore, a human copywriter can analyze funnels and strategies falling short and tweak the process to find what works. 

Let’s Get The Focus Back To Your Marketing Strategies 

Ever feel like you’re alone on your entrepreneurial journey? Building a business takes a lot of time, commitment, and effort! But the team at FocusCopy wants to help you achieve each one of your ambitious goals. Learn how we can provide support with real copy that converts. The FocusCopy team’s process includes writing in your voice to establish your brand consistently to help your business grow and be successful. Schedule a call today to learn more!

Focus Your Copy On Conversation & Conversion

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Repetition In Copywriting

Repetition In Copywriting: The Key To Conversions

When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy?

It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to get distracted. That’s why you find yourself switching from one line of copy to the next before you’re done reading the first one. 

Moreover, our attention spans are short. We may as well be goldfish in a pond forgetting everything every 10 seconds. 

So like most people, you scan. And depending on the writing style of the copy, you may or may not walk away with something that sticks.

This is where repetition comes into play. Copywriting needs to be constructed in a way that gets the message across. Furthermore, repetition in copywriting is key to conversions. 

Embrace Repetition In Your Copy & Watch Conversions Rise

When you write copy, assume your audience has the memory of a goldfish. Give them the information several times over throughout your copy. That way, as they scan through, they will leave understanding what it is you’re selling and why they should buy from you.

Chances are, you’ve read through the notes of the copy you write.

So much so that the keywords and USP (unique selling proposition) are second nature.

This is where writing copy can get tricky!

Keep in mind that your audience will be reading with fresh eyes. Don’t dismiss repetition in copywriting as redundant. Instead, embrace and craft repetition wisely to get your message to stick. 

To convert readers into paying customers, you need to do more than just briefly mention the benefits of your product or service. You really need to focus on becoming memorable. Re-reading similar phrases and keywords throughout your copy will put readers on the path to retaining your info in their short-term memory. 

Writing high-converting copy can be daunting when running your business already takes up all your time. No need to fret! Reach out to FocusCopy today to learn how we can get the right message to your target audience and convert readers into paying customers. 

Introduce Yourself To Customers, So They Remember Your Message

Imagine yourself in your target audience’s shoes. They’ve never heard of your business before, but your copy caught their eye.

With the density of information, chronic interruptions, and goldfish attention spans, it’s a safe bet they won’t remember every word they read. So with that in mind, remember – if it’s important, it’s worth repeating. 

Furthermore, you want to repeat for clarity. However, when we say repeat, we don’t mean to copy and paste the same phrase throughout your copy.

Instead, get crafty with your copy. Find ways to rephrase your USP, keywords, benefits, features, and more. 

For instance, consider you own a nursery that sells flowers. You’re certainly not the only nursery in town, and your prices may not even be the most competitive. So what makes you worth your audience’s time? This is where the USP becomes very important. 

The nursery doesn’t just need to tell people what they do and sell. You need to let your audience know your business is the authority. Your plants are better than competitors, bloom bigger, last longer, aren’t covered in bugs, and aren’t treated with toxic chemicals. 

So throughout the copy, you (the nursery owner) will touch on the various benefits and keywords repeatedly. Leaving readers knowing that you have the most knowledge, take the most care, and produce the best plants for your customer’s home and garden. 

Help Your Audience Get MORE Familiar With Your Business

Now let’s consider the audience that is already familiar with your business. They recognize your logo and have some idea of what your business provides. 

The pressure is on to convert these people into customers before they buy from your competitor. When they read through your copy, keywords signal their brain to remember your business for more than just the short term. 

The nursery, in this instance, will show its audience throughout the copy that they are the number 1 authority in flowering plants. If you want to add a touch of nature to your home, you know that this nursery is the best place to shop. Their experts can help you choose the right plants for your home based on wants, needs, and available sunlight. 

As the audience skims through copy, they are reminded over and over again of the many benefits of shopping at this nursery over the competition. It’s that repetition in copywriting that solidifies the customer’s opinion of the nursery. Without repeating keywords and phrases, the audience won’t remember exactly what benefits the nursery offers and why. 

Are you having trouble finding the time to write copy? We understand, and we’re ready to help. Contact FocusCopy today to start producing high-converting copy.

Provide Solutions To The Struggling Customer 

Now let’s think about the nursery’s (hopefully) future customers. They have purchased several houseplants and can’t keep them alive for some reason.

These audience members are wary of investing in more plants because they don’t know what they’re doing wrong. Is it the abundance or lack of sunlight? Too much or too little water? Are they using the right soil?

By skimming through your copy and re-reading the keywords, they are gaining trust in your business. They are starting to realize that the problem with keeping plants alive stems from purchasing them from the wrong retailer. 

But by now, they have read through your marketing campaigns enough that the answer is ringing clear. They know the solution to their struggle is something your business can provide. And why do they know that? Because they’ve read several different variations of your USP while simply scanning through your blog, newsletter, website, social media posts, or more. 

Keep Up With The Happy Customer

Once a reader converts into a paying customer, the challenge is to retain their business. While gaining a new customer is a reason to celebrate, it’s their repeat business that will aid in your business’s success. Furthermore, a repeat customer will eventually tell their family, friends, neighbors, co-workers, and more about why they love your business. In turn, one happy customer who keeps coming back can result in a ten-fold increase in sales. 

So what’s the secret to this magic?

To put it simply, don’t put converted customers on the back burner. 

Instead, engage with them on a different level. For instance, do you have different marketing strategies for your target audience and for customers who have paid for your product or service? If not, it may be something to consider. (Pssst… FocusCopy can help!)

Most importantly, keep the repetition of your message going strong. The nursery owner would remind their customers that they are their best plant source. Moreover, don’t let readers forget about the valuable services you provide. Do you have experts on-site to help pick the best plants for their house? Or do you need to make sure you don’t expose pets to potentially toxic-to-them plants? There may be a thousand different things to consider. But here’s the clincher – no one knows them better than you!

So tell the world what it is you do. Show them that your product and/or service is helpful and valuable. Rephrase and reframe your USP throughout all of your copy. Rinse and repeat. 

Convert & Retain Customers Through The Power Of Repetition In Copywriting

Are you feeling ready to take on the world? We’re here to cheer you on!

But if getting started throws you for a loop, that’s ok because we have a solution just for you. FocusCopy works with small businesses (like yours!) to build your brand voice and craft finely tuned copy that really converts. 

Ready to do away with the blank page and the taunt of the blinking cursor? Schedule a call to discuss your copywriting needs and goals over a cozy cup of coffee. We can’t wait to meet you! 

Focus Your Copy On Conversation & Conversion

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how to improve your writing

How to Improve Your Writing Skills: A Guide By Professional Writers

For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and “How-To” articles online. 

So, this guide aims to not only be useful for veteran writers who want to really hone their craft, but for entrepreneurs who want to write their business copy, and for anyone who’s just starting to put pen to paper.

10,000 Hours? There’s A Better Way to Become A Good Writer (Or How to Practice Deliberately) 

Have you ever heard that achieving mastery in a skill takes 10,000 hours? While putting 10,000 hours into anything will probably make you an expert, it isn’t exactly necessary for improving your writing skills. 

See, the quality of your practice techniques plays just as important of a role in your growth as the number of hours you dedicate to your skill. If you instead prioritize the skills that will help you see the biggest results from your efforts, you’ll become a better writer that much faster. 

Define Your Writing Goals: Get As Specific As Possible!

So, all this to say – define your goals! 

What kind of writing do you want to create? Are you just wanting to improve your email communication skills? Put together better blog articles? Rewrite your business’s website copy? Or simply learn how you’re feeling at the end of a long day? Of course, there are a lot of other writing goals you might have. But clearly defining these goals helps you create a plan of action. 

Once you have a goal in mind, try to go even deeper. For example, if you feel like you’re always looking for the right word, get familiar with a thesaurus. Or maybe you want to write stronger titles and subject lines. 

Whatever your goal may be, honing in on what you want out of your writing will not only motivate you to keep practicing, but it gives you a sense of direction. This means you can avoid the experience of overwhelm when you start Googling around. 

Are you a solopreneur looking for support in growing your business? Partner with FocusCopy! Together, we’ll explore your goals, eliminate your marketing roadblocks, and help you at each stage of your journey. Arrange to meet for a discovery call today

Adopt A Growth Mindset 

Before we go any further, let’s get the hard truth out of the way: there’s no magic bullet to becoming a master writer in a short amount of time. 

Spanx didn’t just become a $1.6 billion company overnight. It took 21 years to accomplish that. 

Like building a recognizable and valuable brand, becoming a better writer takes practice, time, and effort.

This isn’t to deter you from writing but instead is a gentle reminder that whatever you put into your writing is what you’ll receive out of it. 

So with that being said, embrace the journey! 

Try to accept that improving your writing won’t exactly happen overnight, but remind yourself that you WILL become a stronger writer as long as you keep showing up. By doing this, you’re equipping yourself with a powerful mindset – one that is invaluable for accomplishing your writing goals. 

Even though it’s discouraging at times to not progress as quickly as you’d like, that isn’t a reason to give up completely! A growth mindset acknowledges the reality that everyone grows at their own pace; and that any progress is far better than no progress at all. 

[Related: Tackle The Lies Imposter Syndrome Tells You]

It’s Better To Go Slow Than Fast 

When we want to learn a new hobby or skill, it’s tempting to dive headfirst into as many resources, learning materials, or books as we can. Eventually, your bookmark folders are so full of links and pages you don’t even know where to start. 

You load up on so much information that now it seems like there are too many paths open for you to take and it’s hard to nail the right one down. 

Well, this has a term: it’s called analysis paralysis. When you don’t know what option is best because there seems to be a plethora, your progress in the skill you’re working on slows down dramatically. 

But here’s the thing: you do want to go slow, but not because you’re spending all of your time trying to decipher what you should learn first. 

Consistent, daily efforts are the real goal here. So, try to start with a few strategies instead of many. 

How To Be Consistent

If you’re wanting to write the copy on your website, follow our how-to guide, and write thirty minutes to an hour each day for a week. 

The same goes for any form of writing, though. You’ll improve your writing much faster and more meaningfully if you choose just one thing to focus on each day rather than trying something new every time you sit down to write. While you do want to try new strategies, (more on this a little later), you need a solid foundation first. Practice specific skills every day, and you’ll see measurable results from your work as time goes on. This is another area where having clearly defined goals is also so important. 

When you try to do too much, it can feel overwhelming and impossible to get to the result you’re reaching for. Think about when you were in the high school band, played sports, or any other activity that required you to practice. 

If you were presented with a challenging piece of music, you might have initially been turned off from it completely or felt like you would never be able to learn it. But breaking the score down into smaller parts allowed you to slowly learn how to hit all the notes, tempo changes, and eventually, play the whole piece. 

Improving your writing skills is no different. 

Break it down, go slow, and you’ll be surprised how much your writing develops!  

Find A Writing Mentor 

Even if your mentor of choice is from the last century, studying the work of a writer you admire can have a profound effect on your growth. When you find a writer whose style you’re particularly drawn to, take a step back and think about what it is about their work that you find so enthralling. 

Do they make every word count? 

Can they seem to breathe life into the smallest of details? 

Does their writing light a fire inside of you? 

Whatever reason it may be, something is pulling you to their work. Try to uncover what it is, because once you figure it out, the reason speaks to what kind of writer you want to become. 

It doesn’t matter if you’re writing poetry, short stories, or putting together an email campaign for your eCommerce business – collecting samples of writing you love and that inspires you is key for not only your development as a writer, but for your motivation to keep showing up and putting words on a blank page. 

Understand Your Audience 

If your audience is just for you and you alone, then that’s okay! But if you’re writing for your own business, it’s helpful to understand who your audience is. Because once you know the language your audience speaks, you can write directly to them!

So, dedicating more time to studying your target audience’s problems, wants, and needs will give you a stronger foundation for writing copy that resonates.  

The Art of Self-Editing

While you could consider self-editing less important to improving your writing than, well, writing itself, self-editing is a fundamental skill every writer should hone. 

Editing your own work can be challenging. Mostly because as writers, we can be invisible to our blind spots. There might be areas where our writing falls short of our goals and expectations, or there are parts where we just aren’t as clear as we should be.

Learning how to self-edit is about teaching yourself where your weaknesses might be or showing you the places where you can improve and become a better writer that much more quickly. Because if we don’t know where we might be struggling, we could continue to make the same mistakes over and over again. So understanding where you are and where you can improve is like equipping yourself with a personalized manual on how to reach your writing success. It’s also helpful to remember that a first draft will almost always need refining. But you have to have a draft to start with first! 

How do you become a better self-editor? 

Read Your Writing Out Loud! 

Reading your writing aloud is perhaps the single best editing strategy a writer can practice. When you read your writing out loud, you catch punctuation or spelling errors much more easily, and of course, you can hear how your writing sounds. 

This is especially helpful because when you read something out loud, it’s almost as if you’re reading it as the reader and not the writer. It allows you to experience your writing with a fresh perspective. You’ll be able to catch where the writing sounds awkward or gets jumbled up or where sentences carry on far too long.

Print Out Your Writing 

If you mostly write using your computer and keyboard, try printing out your work. In the same way that reading aloud can give you another perspective on your writing, so can holding a physical copy of a document. 

Printing your work out allows you to make marks on the page, which engages your editing skills. It’s also an incredible tool for organizing your writing. Instead of scrolling up and down a page, cutting and pasting sections until they’re organized logically, being able to refer to each paragraph instantly can help you put the pieces together. 

Done Is MUCH Better Than Perfect 

Though self-editing is a great skill to pick up on as a writer of any level, try not to get too carried away with the revising process. It can be surprisingly easy to keep editing your work and rewriting sections, hoping to get everything just right – until you’ve spent much more time on the piece than you intended. 

So, all this to say, try to put in a hard deadline to finish the piece. 

That way, you’ll actually hit “Publish”! 

Write In A Different Genre Or Format

Challenging yourself to write something completely different is a great way to spark new inspiration and creativity. By branching out to different writing styles or content pieces, you could end up finding new ways to express yourself.

When you experiment with new genres, you’re actively broadening your writing knowledge. This allows you to pull from a variety of different styles to create unique pieces. And, this helps you refine your own style as well.

Need to produce a wide variety of content for your audience? From well-researched blogs to engaging email campaigns, FocusCopy can produce content that will build your community, and help scale your business. Contact us to learn more about our services

Read: The Real Secret to Improving Your Writing 

Reading is the number one habit any writer can practice to see their writing grow. No matter what kind of writing you want to improve in, there is content available to read! 

From movie scripts, literary novels, Social Media ads, promotional emails, and more, when you read the content you want to create, you’ll start to pick up on how different writers approach the writing process. You’ll also learn new words, refine your punctuation and grammar, and get a sense of how to create a writing voice. 

So, pick up a few books or start collecting pieces of writing that you like and save them for your reference! 

Hand-Copy To Learn Copywriting

When you were first learning how to draw, did you ever trace pictures? It can be a helpful tool for learning how to draw because you can get a sense of how to form shapes or lines. 

Well, hand-copying writing is very similar. When you hand-copy a piece of writing, the goal is to slow down and consider each word that the writer is using. 

This exercise is best done by hand with a pen and paper because writing by hand helps you remember the information you’re copying down. Think of hand-copying writing as a way of taking notes like you would in class.

Ready To Craft An Authentic Digital Storefront With FocusCopy?

Whether you’re building your business from the ground up or transitioning away from traditional brick and mortar to the online space, having a professional website is crucial to your success. With our website writing course, you’ll learn how to outline, brainstorm, and write copy for your website that connects with your target audience. Explore our resources here.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
does your business need a content writer

Does Your Business Need A Content Writer?

Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going?

Even the most composed CEOs feel overwhelmed when it comes to writing for their business. On occasion, you may even feel burnt out and uninspired. Writing is time-consuming, tedious, and takes plenty of planning. You might truly feel you don’t have the time for it all! And that’s okay. There’s an entire world of content writers out there to help you define your goals and put your ideas into action.

There are blog posts, press releases, email marketing campaigns, and countless other forms of communication – it’s a lot to deal with. But hiring a content writer for your business could be the key to elevating your success (without blowing your budget). 

We’ll walk you through topics to think about when making your decision to hire a content writer. We’ll even show you what to look out for before you hire one!

Need a content writer for your business? Schedule a chat.

8 Signs Your Business Needs To Hire A Content Writer

You might think content writers won’t be available to handle your small to medium-sized business. Actually, content writers are more likely to work with private companies rather than public ones. This is great news for you because there are plenty of writers out there who are interested in earning your business. 

Especially if you experience any of the following…

1. Writing Anything Is Your Worst Nightmare

Many of our clients say they simply hate writing. And that’s okay! We get it. We love what we do. But even we aren’t always best friends with writing every second of the day. Some of the most common concerns our clients face before passing on their writing projects include:

  • No time to write
  • Don’t know how to write well
  • Obsessed with perfection
  • Afraid someone else’s writing won’t sound like them

Sound like you? It’s time to talk to the copy baristas at FocusCopy to solve the problem.

2. Your Backlog Of Projects Keeps Piling Up

Again, time is typically the enemy here. We have clients who are so focused on their end goal, they lose track of their initial writing tasks. You’re probably too busy and falling behind on important deadlines. Or (even worse) you find yourself making promises to clients without a plan for your deliverables in place. None of this means you can’t accomplish your goals. But with a content writer, you can turn a lack of structure into a timely schedule.

3. There Are No Resources When You’re Falling Behind

You need fresh content. But you don’t have anything ready to go. This is why it’s crucial to have extra work or even older writing that’s reusable. You should have a working log of blogs, social media posts, and other evergreen resources you can use when you’re short on content. That way, your material is still valuable while saving you time when work or life gets hectic.

4. Visits To Your Website Are Lacking

Have you checked your SEO rankings lately? Even more simple, have you googled your business to see where you stand? 

Looking into your ranking opens the discussion of whether you need a content writer for SEO purposes. If you’re not targeting certain keywords or phrases, chances are your competitors will. A content writer who’s familiar with SEO can research and create copy with your SEO objectives in mind.

5. You Have No Idea What Your Audience Wants

Your message sounds as though it’s getting lost in your writing (or someone else’s). This is a huge problem because B2B buyers are 50% more likely to make a purchase when they feel an emotional connection. What now?

It’s time to refine your audience. It’s okay to take a step back to the basics and ask yourself who you’re speaking to and why they should care. Think about and jot down who your audience is and how your business benefits them. How does your company make their lives easier? Once you’ve nailed down who your audience is, you can concentrate on the clarity of your message. 

6. Your Type-A Personality Isn’t Getting The Job Done

Perfectionism is a wonderful trait to have in several aspects of your life. Chances are, you aced studying in school and you’re the main point of contact when planning a trip with your friends. But when it comes to writing, perfectionism can get in the way and prevent you from publishing your work. With a ton of drafts sitting in your drive, you may as well not be writing at all.

It’s hard to let go and trust someone else with your brand. But if you work closely with a content writer, you’ll be surprised at how much they can do for you that you haven’t been able to do for yourself.  

7. No One Else On Your Team Can Take Over

Your team is swamped, and no one has an extra hand to lend. Plus, one of your employees is on vacation and another is out sick. Hiring a content writer doesn’t guarantee someone is on call 24/7. But by working with an experienced content writer, you’ll get a master of time management who meets deadlines and takes critique as though they were born to complete your projects.

8. You’re Getting Drowned Out By The Competition

Drowning in the competition? There are several other aspects of writing that help boost your website to the top. A simple long-form blog won’t push you to page one anymore. Additional aspects such as search engine optimization (SEO), meta tags, readability, big benefits, and so much more affect your visibility. Content writers know this and will integrate each aspect into everything they write to stand out from the competition.

A Checklist For Your (Potential) Content Writer 

Here are some things to look for when hiring a content writer…

Experience & Range

If you can find a content writer who has experience writing in your industry, that’s great! Otherwise, find someone who has a portfolio that shows their range and ability to work across different industries.

Understand Their Process

A good content writer will know the tools, techniques, and other resources needed to create quality content. Get a feel for how they operate and find out if it’s a fit for you.

Set Clear Goals & Expectations

Let potential writers know what you’d like to achieve and what you expect them to do along the way. Are you a fan of self-editing? Tell them. Will you have several quick deadlines? Be honest and upfront about your schedule. The more they know, the more they can do to help.

Request Referrals & Read Reviews

Find out who else they’ve worked with and ask for referrals. Get a feel for who the writer is in a professional or personal setting to see if they’re someone you’d like to work with.

Discuss A Budget For Your Business

Have an open conversation and talk to potential content writers about your budget. You may be surprised at what a content writer can do even if you’re unsure whether you can afford one.

Does Your Business Need A Content Writer? You Can Find Hot & Fresh Copy Right Here

We understand business owners’ challenges. It can be hard to let go of even a singular part of your business. Nevertheless, hiring a professional writer helps get the work done. There may be a learning curve. However, a great content writer will deliver what you need right on time. If you’re consistently catching up on your own work, hire a content writer and have it done for you.

Ready to make a move towards consistent content? Schedule a meeting with me today.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
content marketing tools

7 Content Marketing Tools To Reach Your Ideal Audience

You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it?

This is where content marketing comes into play. Since content marketing has such a huge role in the success of your business, you better believe companies have created tools to get the job done. 

To help you establish your brand and get your message to the masses, I’m sharing the tools we use to manage our own content marketing. After all, how did you hear about FocusCopy in the first place?

Tools We Use To Manage Our Content Marketing

The best content creation in the world is mute without successful content marketing tools and strategies. So let the world see and hear about your business. 

PandaDoc Makes Tracking Proposals & Contracts A Breeze

When you’re creating content for a client, it’s typical to send for approval before hitting publish. PandaDoc simplifies that entire process. 

Whether you’re sending proposals, quotes, or contracts, PandaDoc helps to track documents and makes e-signing a breeze. Being able to save templates, and edit them as needed, means we can sign on new clients and make new deals seamlessly. 

With its certified signature page, you can rest assured that your contracts are official and binding. Plus, it makes e-signing a simple process, no matter where in the world you may be. 

Wondering how to use your own voice to get your brand out into the world? FocusCopy can help. Reach out today to learn how we can write copy in your voice and take the task off your plate.

HubSpot Keeps Client Management In One Place

The great thing about my favorite content marketing tools is how they work together!

For instance, HubSpot integrates with both PandaDoc and Google Workspace. It’s a one-stop-shop software for client management. 

Not only does it pull in the documents I create in PandaDoc, but it also tracks my Gmail communications with the clients. So rather than searching my email every time I need to reference notes, I can just log in to HubSpot!

In addition to having all client communication in one place, I can easily review all documentation and contracts in the same place, too. It’s a win-win for tracking client progress and having everything I need in one spot.

Moreover, clients and potential clients can schedule meetings through my HubSpot link. Because it connects to my Google Calendar, it acknowledges times when I’m busy and recognizes availability in my schedule. Another thing that I love, it ensures I have a 30-minute buffer between meetings. If you’ve ever found yourself with 9 hours of back-to-back meetings, you understand that those breaks are necessary!

ClickUp Helps Keep Tasks On Track

As your business grows, it will get more difficult to keep track of the to-do list in your mind. That’s why using a task management tool, like ClickUp, is so helpful. 

ClickUp allows you to customize the tracking phases of each task. Additionally, you can assign team members to different tasks and include all of a project’s documents in one easy-to-navigate location. With features such as time tracking, we know exactly how long it takes to complete each task. This allows me to analyze my team members’ strengths and know where they may need help in other areas. 

Like I mentioned above, I love how these tools work together. ClickUp connects to Google Workspace, which allows me to send emails via ClickUp.

Furthermore, we can create entire processes to meet our exact needs. For example, our clients who are on a retainer basis can upload documents directly to ClickUp. It keeps everything in one place and our productivity thriving. 

Not every business owner has the time to dedicate to writing copy. That’s where we can help. Contact FocusCopy today so you can get back to focusing on what’s most important. 

Google Workspace Elevates Collaboration

Google has come a long way from just being a search engine. Formerly named G Suite, Google Workspace makes creating, collaborating, communicating, and tracking documents simple.

Users can access the same documents in real-time, offer suggestions, leave comments, and even tag others in for review or questions. Additionally, Google Workspace can link to HubSpot and ClickUp.

Moreover, through Google Workspace, we can manage permissions allowing only who we want to have access to certain documents.

While Google Workspace offers so many services, it’s a safe bet that you can work with the basic package. It’s filled with familiar layouts that are easy to learn and use. So start small, and adjust as your needs grow.

Google Drive 

The days of saving everything directly to the computer are over. Google Drive is a cloud storage service that allows users to save and organize files and documents. It’s simple, secure, and accessible from anywhere with an internet connection. 

Google Calendar

The calendar that keeps my world in order! With its ability to link up to both HubSpot and ClickUp, I never miss a beat. Plus, team members can view each other’s availability making in-house meetings easy to schedule.

Google Meet

Everyone has been on Zoom at some point by now. But did you know if you already have Google Workspace, you don’t need to pay for Zoom or Slack for that matter? It has all the functions of Zoom, but it’s easier to use, and you likely already have access.

Google Chat

Very similar to Slack, but without the cost, Google Chat keeps the FocusCopy team in constant communication. We set up our Google Chat to be like Slack. Our favorite functions include private messaging, group threads for each client, and the ability to set up Google Meets immediately within the chat. 

Google Docs

There’s a good chance you are familiar with Microsoft Office, and if you are, you’ll realize quickly that Google Docs works just like Word. From the layout to the functionality, it’s a seamless transition. However, there is an added benefit of being able to send documents to clients for review. We typically set client permissions to comment only to make sure we get their feedback on deliverables without worrying about permanent changes being made accidentally.

WordPress

WordPress is by far the easiest content management system (CMS) on the market. While many startups like to use Wik and Squarespace, there is a huge benefit of using WordPress instead. For starters, you actually own your website and have the ability to switch hosts. With the competitors mentioned above, you risk losing your site if you miss a payment. 

Additionally, WordPress is known for its great blog posting function, which we obviously love. And there are millions of themes to allow users to customize their sites exactly how they want. 

Did I mention how user-friendly WordPress is? I’m no website developer, but I can navigate website development on WordPress with no issues. If Lauren the Copywriter can handle website devo on WordPress without calling the IT guy, so can you!

Elementor 

There are a ton of page buildings out there, including Divi, Beaver, Oxygen, and so many more. But Elementor is by far my favorite – plus, it works with WordPress! 

With Elementor, your website will look both custom and professional. Plus, you can make changes at the drop of a hat. After all, you need to update your website copy frequently to keep it relevant and effective. 

Another great part of Elementor is the community support. We’re considered experts in this community and field questions of other users pretty often. Sometimes, that human-to-human help and advice can make a world of difference. 

Yoast SEO

WordPress has made using plugins so easy that they work seamlessly together. The FocusCopy team uses the Yoast SEO plugin to ensure our content always meets the highest technical SEO standards. 

The world of SEO is constantly changing, and we want to make sure we’re keeping up with the latest updates. This is just one way we ensure our clients’ content is steadily climbing the Google ranking ladder. 

Let FocusCopy Manage Your Content Marketing For Real Results

Does running your business take up all of your time? We understand, and we can help.

For busy business owners like yourself, running the business and getting your message to your target audience are two separate jobs. We help people just like you by creating copy in your voice to help establish and grow your brand. Ready to see growth while reaching your ideal customers? Contact FocusCopy today to get started.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words