Businesses of all sizes and marketers want to know how many blogs are enough blogs?
But, the better question is… What can you consistently do?
Sure, you can say that blogging three times a week is ideal for your small business.
But can you actually uphold that type of schedule (and not burnout)?
Unfortunately, there is no right answer, and it truly depends on your goals. You also need to have a few things available to you to keep up with a consistent blogging schedule that will produce relevant content for your business.
Looking for a hot cup of blogging content? Contact FocusCopy today.
How To Determine The Number Of Blogs You Should Publish Per Week
You know those days when you wake up with a laundry list of items on your to-do list, and you feel like crushing it? Maybe you grab your favorite cup of coffee, snack on some strawberries, and feel completely ready to tackle the day. But then you go into a last-minute meeting, add a few more items on your list, and address a few concerns. Before you know it, it’s 4pm, and your list is still looking a bit… heavy.
It’s okay and it happens to all of us!
But having an inconsistent schedule can greatly impact your blogging experience if you have unrealistic expectations. Because, unlike other tasks, blogging truly takes time for you to brainstorm, write, and review before hitting the publish button.
So, take a look at the following and create a reasonable blogging schedule that will actually work for you.
Identify Your Goals
What’s the timeline you’re looking to accomplish your traffic generation or blogging strategy?
If you’re looking to scale and see meaningful results in 6 months, consider publishing more blogs on a monthly basis. But if you want to scale your business sustainably, then find a cadence that works for you.
Identify each of your content goals – including your target audience, the purpose of your blog, and what action you want your readers to take. Know exactly who you’re speaking to, and write in a way that will resonate with them. For example, if you work in a niche field where most people understand industry terms and famous sayings or phrases, it’s okay to use them. But if you’re speaking to an audience who may not be as familiar with the subject matter, make it simple.
If your idea is to be educational, stick to that and don’t complicate your message. Maybe you want to tell a story. Keep it concise, clear, and to the point. Too much back and forth or personal references may confuse your audience.
Always have a call to action (CTA). Whether you want your readers to call you directly, fill out a form, or look at something else, sprinkle CTAs throughout your blog.
Unfamiliar with blogging or how to get started? Unload your writing duties to the team at FocusCopy.
Delegate The Writing Task
No one knows your business better than you do. But if you don’t have the time, hate writing, or are hyper-focused on perfection, then delegate blogging to someone else. And don’t just choose anyone on your team – even if you feel like they have the time. Choose someone who knows:
- You and your business
- How to write with your voice
- How to maintain their time
Hit all of these marks, and you’ll be able to delegate your blogging to someone who knows how to write in your voice and who you can trust to get the job done on time.
Additionally, no one likes to be micromanaged for responsibilities they are more than capable of doing. You might want to review their work for a few weeks before publishing, which is perfectly fine. You want to ensure they’re hitting the right message, speaking in your voice, and so on. But it’s important to give constructive feedback for a short time and then allow them to take the reins moving forward. And instead of checking in daily or every other day, check back monthly to be certain that your blogging is where you like it.
Schedule The Tasks
In a meeting, it’s one thing to mention that you would like to see actions taken right away. But if you and your team are busy, those items tend to get pushed off more than others when not assigned. Clarify your intentions by assigning blogging tasks, and ask your team to make it part of their regularly scheduled assignments. In fact, a great way to think about blogging for your company is to think of yourself as your own client!
Another important aspect of DIY blogging is allowing yourself or your writer enough buffer time towards the end of each month. Blogging is usually the first to be pushed back in the event of an emergency. The expectation is that you still need those blogs done, but there is some wiggle room in case other items take precedence.
We’ve found that the best way to assign these tasks is by following the order of:
- Outline topic and key elements
- Write the blog
- Edit with the business owner, co-worker, or peer
- Revise edits
- Perform a (search engine optimization) SEO check
- Hand over for a final review
- Publish and share the blog post
Have questions about SEO and blogging? Check out our blog How Does Professional Copywriting Help Your Business Grow?
Hold Yourself Accountable
Suppose you have room to write blogs yourself. Schedule that time in your calendar and make it non-negotiable. Mute online notifications, send calls to voicemail, and treat this time as though you’re in a meeting with a client – but the client is YOU!
Don’t stress over looking at a blank page. Your first step is outlining your blog, remember? So think about what you want to say and dump all of it on a notes page. Then organize your thoughts so they flow and make sense. Plug in those three CTAs, and you’re all set!
Holding yourself accountable also means being real with yourself. If you find that you cannot be consistent with three blogs per week, try one blog per week. Once you build that habit, test yourself and try over time to increase your blog posts per week.
Our Answer: Publish 2 Blogs Per Month
If you are just starting out or want a good starting point for consistent blogging, start at two blogs per month. This is an easy metric to move up or down. Block out the time for those two blogs and get them done!
Outsource Your Blogs
If you’ve already tried blogging or know you don’t have time for two blogs a month, we can help. We’ve worked with over 80 different companies on their blogging goals by producing high-converting copy to help scale their businesses. Our process is worthy of a chef’s kiss for copy, and we couldn’t be more excited to get started on blogging for your business.