Most service-based business owners think their sales problem is about price objections, ghosting leads, or not following up. But the real issue? They’re selling the wrong thing – or at least, they’re positioning it that way. After working with companies of all sizes – from startups to multi-generational companies – I’ve learned one key thing.
How do your marketing and sales teams define quality leads? It’s a simple question that can garner a wide variety of answers. But which answer is right for your business? Trade shows, conferences, and one-on-ones can bring plenty of business in, leading to prosperous times of “feasting”. But with everyone hyperfocused and hunkered down seeing
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a particularly challenging marketing environment, there is more energy to make it happen. So what are businesses facing? And why is it tying up budgets? These challenges make strategic prioritization of
Is your Goliath yourself and your inconsistency? Over the last 2 years, I’ve been on a personal mission to root out my own inconsistency…In life, in marriage, in motherhood, and in business. And if you’ve followed me for any amount of time, you know that I love to flip the script to a more positive
With economic uncertainty, ever-changing consumer expectations, and countless automated integrations, business owners are being pulled in a multitude of directions. This leaves many entrepreneurs wondering when they’ll even have time to write and market their business. As a service-based entrepreneur, you know that compelling copy is essential for attracting clients and growing your business. Yet
As business owners, we want to see our businesses grow and thrive. It’s what keeps us up at night, worrying about whether we’ll make payroll next month, meet our sales goals, and build a legacy for ourselves and our families. And those stresses are time-consuming. They convince you that you need to spend all hours
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
