Want to publish a diverse amount of valuable content?
Or do you want to make sure that relevant content is published at the right time?
As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to!
In fact, successful marketers create content categories, also known as content buckets, to organize and schedule the right content at the right time.
Everything You Need To Know About Content Categories
Creating a backlog of content is a great way to ensure you always have something to publish, send, or post. This helps to keep your audience engaged.
Moreover, consistently publishing blogs is a great way to boost your SEO ranking. And here’s the sometimes surprising part…It doesn’t necessarily matter how often you publish, as long as it’s consistent.
Choose what schedule you can sustainably do, whether that be weekly, bi-weekly, monthly, or quarterly. Whatever you choose, simply stick to it.
However, creating blogs, email newsletters, and social media posts ahead of time can result in a hodge-podge of mixed content. That’s why grouping your content into categories is so helpful.
For instance, the FocusCopy blog page has a list of tags that describe the various blogs we’ve published. This makes it much easier for our readers to find valuable information quickly rather than sifting through a dozen pages full of blogs.
But this organization starts way before we hit publish. If you’ve been following along, you know we use and love ClickUp. As a versatile task manager, I’m able to create content labels for each of our FocusCopy blogs as I assign them.
This process allows my copywriters to look through assigned blogs on our editorial calendar and know exactly what category each task falls under. Some of our content categories include:
- Content Marketing
- Processes & Procedures
- Lead Generation
With these category labels in place, I’m able to publish blogs easily without reading through the dozens that have been written. Furthermore, this helps to publish blogs in theme with any specific campaigns we’re promoting at the time.
Want to learn how FocusCopy can build your business’s brand awareness through compelling copy? Find some time to chat here.
How to Create Content Categories For Your Business’s Marketing
When creating tasks in ClickUp, we include the “Category” column. I have the different categories we write about for FocusCopy pre-filled on a drop down menu. This makes it easy to simply select the appropriate category.
However, being such a versatile task manager, there are several ways to go about this in ClickUp. You can instead opt for tags that appear next to the title of each task. Plus, several other options to view your content categories at a high level.
Since FocusCopy’s blogs are (mostly) all about copywriting in marketing, our categories branch from our main topic.
Content Categories Streamline Your Production Calendar
As mentioned above, publishing content consistently is important to keep your audience engaged and to rank higher in Google searches. However, it’s important to remember planning is key to keeping your production calendar on track.
Need a refresher on creating a system to manage content creation and publication? Check out my previous blog, How To Build An Editorial Calendar With ClickUp That You Can Actually Stick To.
An effective editorial calendar will be your best friend when it comes to publishing your business’s content. However, for it to be successful, make sure to incorporate content categories from the very beginning.
Already have an editorial calendar but missed the content category memo upon construction? That’s okay! Just pencil in some time on your calendar to create your content categories and adjust accordingly. Moving forward, you’ll be able to assign tasks into content categories as they’re created.
Going through these steps will help streamline your production calendar, save time, and prevent unnecessary stress.
Ready to publish copy that really converts? Get in touch with me here and let’s get to work!
Identify Your Business’s Ideal Content Categories
Now it’s time to make content categories work for you!
First, think about your brand messaging and what it represents. Next, search Google, Reddit, your social media platforms, and other channels to see what exactly your ideal audience is searching for. There are also other helpful websites like DemandJump that will help you choose the best terms and keywords.
Knowing what terms your audience searches is important as you define your content categories. Because, in case you haven’t heard me say it before, what you publish needs to be about your audience – not you.
For example, an IT expert may also refer to themselves as a Managed Service Provider (MSP). While the term fits their offerings, a successful marketing campaign would take into account that not all potential customers know the term MSP.
Keep this in mind when defining your content categories and overall strategy. Because, while many people love an opportunity to learn, even more people will simply move to the next article in their search results if they’re unfamiliar with the terms being used.
How FocusCopy Utilizes Content Categories
You may not know this about me, but my former mentor and boss unexpectedly passed away several years ago. Because of the aftermath, I make sure my company documents everything. You see, while I have the utmost respect for this person, the order of operations lived in his brain and his brain alone.
Needless to say, content categories are one of FocusCopy’s many standard operating procedures (SOPs). These SOPs are great for several reasons. One being that my team can access specific how-tos in regard to any and every process. The second reason is that if I get hit by a bus (or win the next big lottery and take off to my very own private island), my business can continue without missing a beat.
We utilize content categories to streamline our to-do lists efficiently. For instance, if I want to make sure to publish 3 different types of blogs in one month, I just have to filter through the categories of unpublished blogs.
By prioritizing planning in our editorial calendar management, I have created a system that saves time and allows me to publish quality copy consistently.
Develop Content Categories & More With The Copywriting Experts
FocusCopy works with small and medium-sized, women-owned businesses to produce concise, focused, and converting copy. Our proven processes allow for timely production schedules so our clients can always count on us to produce quality copy on time.
Whether you need help with blogging, email campaigns, engaging your audience on social media, building a credible and converting website, or anything else – we’re here and ready to help. We’d love nothing more than to grab a coffee and discuss your business’s copywriting needs. Schedule a time to meet here.