FocusCopy Blog

What Happens When Your Company Doesn't Have SOPs
Business

What Happens When Your Company Doesn’t Have SOPs

Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value to the company. I only discovered the value of SOPs after something BIG happened in a company that didn’t have SOPs. What Happened When My

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Difference Between Copywriting and Content Marketing
Copywriting

Difference Between Copywriting and Content Marketing

English is an incredibly powerful and often complex language. It’s estimated that the average number of English words a person knows is 10,000-20,000. To put that into perspective, there’s over 470,000 English words. That means most English speakers only use and/or know only 5% of the English language. Then beyond

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Business Processes and Business Longevity
Business

Business Processes and Business Longevity

Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting

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