Category: Marketing

Why Every Business Should Have A Website

Why Every Business Should Have A Website

Don’t you love it when a prospective client says something that you’ve been preaching from Day 1?  Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage

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The Email Marketing Metrics That Will Dictate Your Copy

The Email Marketing Metrics That Will Dictate Your Copy

Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this.  If you’re

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How To Make Your Brand Stand Out

Breaking Through The Noise: How To Make Your Brand Stand Out

Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction.  On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make

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What Is A Lead Magnet Funnel?

What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?

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Create A Consistent Business Brand Voice

Why You Need To Create A Consistent Business Brand Voice To Make An Impact

Apple, Chick-fil-A, Coca-Cola, and Tik Tok.  No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands.  Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals

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Automated Email Campaigns

5 Automated Email Campaigns To Streamline Your Follow-Up

Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers.  Enter stage left…Automated email campaigns.  These are

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why blogging is important for business

7 Reasons Why Blogging Is Important For Business

Are you a business owner with a blog you haven’t updated in a while?  Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question

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