Marketing

Create A Consistent Business Brand Voice

Why You Need To Create A Consistent Business Brand Voice To Make An Impact

Apple, Chick-fil-A, Coca-Cola, and Tik Tok. 

No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. 

Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals and you heard them talking on the street, you’d probably have a good indicator of who they are and what they are about. 

Even for brands that have evolved over time, their immediate recognition is why it’s so important for brands – no matter how small – to build a brand voice.

Need help refining your brand’s voice? Watch what we can brew for you!  

4 Reasons Why You Need to Create A Consistent Business Brand Voice

Aside from having the potential to boost your revenue by 23%, your brand voice also builds trust between you and your audience in these 4 ways:

  1. How recognizable you are
  2. Your ability to build and maintain relationships
  3. Your uniqueness in the marketplace
  4. How authentic your audience believes you are

1. Your Recognition

What makes your brand stand out from the competition?

The content you produce can make your brand both memorable and immediately recognizable, which is essential to the customer journey. The more someone recognizes your brand, the more likely they are to convert to a buying customer. And, eventually, a loyal customer if you continue to think about the customer journey in every business aspect. 

2. Your Ability To Build Relationships

The more someone recognizes and interacts with your specific brand, the more likely they are to grow attached to you over time. By keeping your content transparent and true to your purpose, you continue to relate to your customers and build a relationship based on trust, similar interests, and mutual understanding. It’s kind of like dating with fewer strings attached.

3. Your Uniqueness

Most likely, you are not the only one of you out in the world. Likewise, we are not the only copywriting firm out in the marketplace. But we are the only FocusCopy out there. So we’re going to lean on our own uniqueness. And that’s something no one can steal from us. We combine our…

  • Years of experience
  • Ability to teach others
  • Love of coffee

…And other special tidbits to create a brand voice that’s credible and colorful. But that’s not quite all.

4. Your Authenticity

Authenticity should always be blended into your brand voice. In a world where only about 31% of customers trust most of the brands they use, continue to be true to yourself. Lying about your company, services, or products will set you up for failure and ruin your reputation. It’s best to be honest and connect to your audience on a human-to-human level than tell them whatever they want to hear. 

Ready to see more of your distinct brand in your copy? Let’s talk shop!

Breaking Down Your Brand’s Voice

Alright, from the top!

What exactly is a brand voice?

Your brand voice is broken down into 3 distinct categories: Consistency, Clarity, and Character. 

Different Cup Of Copy, Similar Quality

Consistency in your brand’s voice is where strategy and uniformity meet. Whether your audience is looking at posts on your TikTok, Instagram, website, or any other platform, your brand’s voice should be consistent across every single one of them. 

Apple is a fantastic example of a company that is consistent about its brand voice. They prefer short, clean copy that explains simply what their product has to offer. A few ideas from previous ads include:

  • Light. Years ahead. (MacBook)
  • Thinnovation (MacBook Air)
  • Privacy matters (iPhone)

Creating your own brand’s consistent voice doesn’t mean making 1 person responsible for creating all of your content forever. We do suggest hiring copywriters (like us) who can learn your voice and apply it to all future copy. Especially since it takes about 5-7 impressions before someone starts to truly recognize your brand.

Make It Simple To Understand

Clarity is just as it sounds in that any copy you create should be concise, direct, and easy to understand. Being too verbose or detailed can actually turn your audience off. Give them the big picture in a summary and tack on highlights to answer their frequently asked questions. An easy way to structure your content is by ensuring you answer the who, what, when, where, and why for whatever it is that you’re writing about.

An example of this can be found in Fitbit’s ads that use phrases like…

  • Know Your Heart Rate
  • Track Activity
  • Your best wellness tracker yet.

Their copy is straightforward and lets you know right away what you can expect from their products. 

Add Shots Of Flavor

Character is the pop of personality you decide to add to your brand’s voice. It’s that something extra that sets you apart from the rest of the crowd. You may decide to adopt a certain persona to fit what your audience likes. Or you may start using certain words or phrases to fit a theme you’d like to align your brand with. 

A large-scale example of a brand’s character is seen in the Houston Astros content. Their copy is, of course, aligned with baseball but also uses space themes and references to its hometown NASA roots. Another example is Chick-fil-A – known for its misspelled ads and a touch of Southern charm.

Create A Consistent Brand Voice With One Copywriting Firm

We write content for a variety of industries like bookkeeping, aviation, construction, and even chocolate (so much fun). And we like to partially attribute our portfolio to the process we’ve worked so hard to develop and define over time.

If you’re done sitting on copy that never seems to get published, we’re the copy baristas you need to bring your brand to life. Reach out today to get started.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Automated Email Campaigns

5 Automated Email Campaigns To Streamline Your Follow-Up

Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. 

Enter stage left…Automated email campaigns

These are amazing tools to add to your marketing toolkit and help you to further build your know, like, and trust factors – which you should always be working on even after you’ve signed the client. 

But where do you start? Which campaigns do you need to focus on first? After managing email lists of over 27,000 and testing numerous campaigns for dozens of companies, we’ve identified 6 automated email campaigns every company needs. 

Implement These Automated Email Campaigns

The whole goal of implementing these automated email campaigns is to free up your time while still building brand equity with your audience. 

Indoctrination Campaign

Indoctrination is where you introduce yourself to your audience and give them the lay of the land. My Co-Founder, Stuart Broderick, jokes that this type of campaign sounds like what aliens would use. But if aliens came to Earth, they’d need to tell us how they now want to run the planet.

I digress…Indoctrination campaigns are simply 3-5 email campaigns that introduce you to them, share more about how they can connect with your brand on a deeper level, and set communication expectations. 

You can send subscribers into this campaign after they’ve:

Networking Follow-Up Campaign

Any introverts reading this blog? As a BIG introvert, I tend to avoid networking events like the plague. Because of that, I’ve found that networking one-on-one is a lot more productive for me. But all that time invested into those conversations would be wasted if I neglected to follow back up with them and book another conversation. 

That’s why it’s so important to implement a networking follow-up campaign. 

After every networking meeting, I put them in a campaign to follow up on a given timeframe to schedule another call. 

What’s funny is that the timing is usually perfect because they are now thinking back to their conversations and they think I’m on top of following up. 

Can I tell you a secret? Follow-up is the last thing I want to do at the end of the day. So I’ve automated it. And the results have been amazing. 

Long Term Nurture Campaign

Want to shorten your sales cycle? Frustrated with prospects ghosting you after what seemed hopeful? Feel like your current follow-up strategy isn’t effective? 

Cue the long term nurture campaign. 

This campaign is filled with regular emails that educate, inspire, and make your prospects think. When we first launched this type of campaign in March 2022, we weren’t really sure what to expect. Would prospects get annoyed? What could we even expect? 

The results astounded us. 

We had referrals that had gone cold for 2 years reach back out to us for services. Others needed a quarter or two to come back to the conversation. Prospects also implemented some of the tips we included in our emails and saw a lot of success. 

But what did we write about? We’ve included all the prompts we used inside this free guide

Referral Partner Nurture Campaign

Similar to the long term nurture campaign, you need to follow up with your referral partners – the people who are working with your target audience. Educate them how they can refer you, add value to their client conversations, and even improve their businesses. 

Sales Meeting Follow-Up Campaign

Lastly, sales follow-up is essential. Something as simple as a “thank you for your time today” goes a long way for the relationship. After each sales call, we trigger a response based on the outcome. The emails always include a “thank you”. But we have several outcomes to set expectations: 

  • Requested a quote
  • Wanted a pricing list
  • Ordered a proposal
  • Want to hold off until a future date

Of course, we probably over-customized. So feel free to implement a simple thank you email!

Use These Prompts To Improve Your Automated Campaigns

At the end of the day, it’s one thing to say you need to set up automated campaigns. And in reality, they are fairly easy to set up. But it’s an entirely different task to actually write the copy for each of those emails. That’s why we developed and tested 52 prompts that you can use to steer your writing process

Maintaining meaningful connections with your clients is still possible when using automated technology to do so. Find out for yourself!

Prospects Slipping Through The Cracks Of Your Sales Pipeline?

You may be leaving money on the table if you aren’t following up with them regularly and relationally. 

networking events to convert leads

How To Use Networking Events To Convert Leads & Improve Your Business Writing

Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these opportunities? 

While you might thrive in normal social situations, networking is a different sort of beast. How are you supposed to build a genuine connection with someone while you’re looking for the right opportunity to share your elevator pitch? Don’t worry! It’s not uncommon for confident speakers or even lively extroverts to struggle at networking events. 

Building connections in your business life doesn’t have to feel like you’re a door-to-door salesman, endlessly reciting your memorized sales pitch. There are easy strategies you can implement that will allow you to make the most of your networking events, improve your business writing, and create potential leads.

In order to get the most out of your networking events to convert leads, you have to:

  1. Take control of the conversation
  2. Offer valuable advice
  3. Get vulnerable
  4. Identify new pain points

4 Steps To Making The Most Of Your Networking Events

Your networking events can help you grow your business – if you have the right conversations and follow up with those conversations after the fact. 

Do you have strong, converting copy to send to your networking contacts? Schedule a call with the FocusCopy team to learn how we can help. 

Take Control of the Conversation

Taking control of the conversation means asking questions and directing the conversation. In our experience, the more you get the person you’re chatting with talking, the better the outcome. After they talk enough, they’ll naturally flip the script and ask you questions – usually what do you do?

And you better be prepared to respond with an elevator pitch. No, we don’t want to hear a canned response. We want to hear a custom and succinct pitch that responds to everything you just heard from your networking partner. 

Don’t Be Afraid To Get Vulnerable

Even as you take control of the conversation, it’s essential to dig deeper. Surface-level conversations are not going to do anyone any good. That’s why you need to express a little bit of vulnerability. Sharing some of your “scars” increases the likelihood of the other person becoming vulnerable. 

And when there’s vulnerability, there’s a developing relationship. 

Here are a couple of questions to dig deeper:

  • What is the biggest problem you’re facing in your business right now? 
  • What are your biggest goals?
  • How does [insert what they are doing] drive you? 

Make Yourself The Expert

As you’re listening to the other person, it’s important to find opportunities to insert lessons learned, resources, and/or contacts that would help that person find success quicker. Obviously, you don’t want to be a know-it-all, but it could look like this:

  • It’s amazing that you’re launching digital courses! How are you marketing those courses? 
  • You have a great company name. If you haven’t already, I’d get that trademarked. Let me know if you need an introduction to a great trademark attorney. 

When you offer help or support, you establish yourself as the expert. More often than not, you become known as the person who knows people. This is a very special place to be!

So what are the benefits of this strategy? 

  • You have a boosted brand image as being a helper
  • The people you help will want to return the favor and help you
  • You feel good about serving without expecting anything in return

Need help positioning yourself as an authority in your industry? Contact FocusCopy to learn how to build credibility in your copy.

Identify Pain Points To Use In Your Business Writing

Of course, this wouldn’t be a FocusCopy blog if we didn’t touch on writing!

As you listen to people in your networking events, take note of the following:

  • Their pain points
  • The way they are phrasing their problems
  • What they actually want or need to solve that problem
  • The help they’ll actually accept

All of those points can be used and crafted into really effective copy! 

And when you apply it to either written copy or another elevator pitch, you’ll be shocked at how people respond to it. 

Transform Your Conversations Into Effective Copy

Networking events were actually how we discovered the core problems we solve. People weren’t that interested in improving conversions on their copy (shocking, I know). But what they were really interested in was how we could take the one marketing task they despised or took way too much time off their plate. If you’re ready to take what you’ve learned from your networking events, let’s have a conversation about how we can apply it to your messaging. Schedule a call with the FocusCopy team today.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
KLT Factors

How To Increase Your KLT Factors In Your Business Without Investing Too Much

Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful?

It can be frustrating, but when you look at the root of their success…

…Their success doesn’t stem from having the best product, most innovative delivery method, or even the most affordable price. 

It’s because they show up with clear communications that are authentic, genuine, and human

They’ve effectively built out their KLT factors better than you – for now – and you’re seeing that impact. 

So what are KLT factors and why do you need them to grow your business? 

What Are KLT Factors?

The KLT in KLT factors stands for Know, Like, Trust.

Have you ever heard the phrase, people only do business with people they know, like, and trust? That rings so true, even in today’s digital landscape. If you’re able to persuade a stranger on the Internet that they know you deeply, you are much more likely to get them to like and trust you. 

Where companies go wrong in their marketing is when they take all their personality out of it. There’s nothing human about how they are showing up in the world. Instead, their audience is seeing a blob of technical terms and general communications. They aren’t able to make the connecting point between the solution and why they should invest in that company. 

Why Do You Need To Consider Adding KLT Factors Into Your Marketing

As you look at or build your strategic plans, it’s important to view your marketing from the perspective of your target customer. Do they truly know you from what you’re putting out into the world? Is it easy to like you? Is there even something to like? What about you can they trust in? 

When you don’t strategically add in any KLT factors into your marketing, you’re leaving big money on the table. You’re also not creating a reason for your existing customers to stick around. They are more likely to move to a different brand that resonates with them a lot more. 

If you need a couple of examples of brands we love that display their KLT factors clearly, check these out: 

7 Ways To Increase Your KLT Factors

Want to increase your KLT factors? Try to use at least one of these 7 methods. 

Using Your Customer’s Words

Speak your target audience’s language. A lot of the business owners we come across struggle with their copy. Our question is usually, when was the last time you had a conversation with your audience and actually listened to their pain points? 

Schedule a coffee with your favorite client and/or a prospect, and simply ask questions. Get them to talk about their business, their struggles, and what they wish they could fix in their business. Then use their exact words in your marketing copy. 

We had a much different headline on our hero banner when we first launched our website. Surprise, surprise…The energy we put into it wasn’t working because we hadn’t listened to our target audience. 

Very quickly, we came to the conclusion that almost every client either didn’t have time to write copy or struggled to write it (usually because they don’t like to write). 

So what did we do? 

Use their words in our marketing. 

Hosting An Educational Type Event or Workshop

When you offer up yourself and provide content that your audience wants in an interactive environment, you are able to move much more quickly through the customer journey. That journey is taking a complete stranger and transforming them into an advocate for your business (the very last stage of the journey). 

We’ve been educating on a one-on-one basis since the foundation of FocusCopy. But in 2023, we decided that it was time to break out boldly and teach. 

That’s why we developed the How To Develop Your Workshop Content class in partnership with Go Savvy (February 2023) and are planning on several more workshop events throughout 2023. 

Expressing Some Vulnerability 

Vulnerability appears in many forms. But in its purest form, it’s expressing something that may put you in a weak position. And what can that do for you? Connect with your target audience on a human level. 

“Vulnerability is the birthplace of connection and the path to the feeling of worthiness. If it doesn’t feel vulnerable, the sharing is probably not constructive.”

– Brené Brown

Sharing Your Story

And speaking of vulnerability, one of the best ways to do that is by sharing your story. We all have a story. And the world needs to hear it. 

No, it doesn’t need to be some dramatic story. So avoid comparing your story to others. It’s not a competition. 

But what you do need to be is honest with your story. 

How did you get here? 

What changed that led you down this path?

What were some big or hard lessons you learned? 

Showing Your Face Consistently

Another experiment that’s been conducted – especially on social media – is that when you show your face, you increase your engagement rates significantly. So post or share videos, images, photos, etc. of yourself on your marketing mediums. 

And no, stock photos will not help you increase your KLT factors. 

Knowing Your Values

Know your values and stick with them. A friend recently posted on LinkedIn that he was to announce his support for a few things that conflicted with his values in order to take part in a big event. He made the ultimate decision to pass on that event because he didn’t want to neglect his values. I already knew his value and trusted him as a referral source, but his stepping out like that increased his KLT factors dramatically. 

Know your values and don’t compromise them for any reason. There is always enough business to go around. 

Sharing Your Knowledge

Lastly, share your knowledge. That could be information, insights, strategies, resources, etc. Whatever it is, find how you can educate and inform your audience. 

Ready To Increase Your KLT Factors?   

To be in the know for our next workshop event, click here to join our email list.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Email Marketing Mistakes

Email Marketing Mistakes To Avoid In 2023

Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. 

Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. 

But there are a few email marketing mistakes that you want to avoid as you invest more time and money into it. 

What Is Email Marketing? 

First, what is email marketing actually? 

It’s a form of direct marketing that helps you promote your offer. Now, it doesn’t have to be a hard sell. It could be more of a brand awareness tool, follow-up tool, or engagement tool for the in-between purchase phase. 

Regardless of how you utilize your email marketing, it’s a powerful tool to add to your marketing toolkit. 

Why Should Your Business Use Email Marketing?

In our professional opinion, there is a place for email marketing in every business’s marketing strategy. There is so much diversity in what you can use this strategy for. Here are a couple of examples:

  • Consulting → follow-up with referral partners
  • Health and wellness → educational newsletters
  • Marketing → long term nurture
  • Consumer products → awareness of new products and/or offers

8 Email Marketing Mistakes To Avoid

Here are 8 email marketing mistakes to avoid so that each marketing dollar is spent well. 

1. Using Your Personal Email Over A Trusted Email Service Provider

When you can, use a trusted mass mailing service, like Mailchimp, Constant Contact, Keap, Hubspot, or whatever email marketing software you prefer. This is your best bet because it establishes your professional reputation. 

A trusted email service provider will make it easier for your subscribers to:

  • Opt-in and/or adjust their email marketing preferences
  • Unsubscribe
  • Receive your emails in their inbox
  • Provide email statistics to base your decisions on

And those are just a few of the technical reasons to use an email service provider over your personal email!

2. Not Spending Enough Time On Subject Lines & Preview Text

Your subject lines and preview text are the 2 things that convince your audience to click on your email (apart from your stellar reputation). 

If you need help coming up with subject lines, take a look at the emails that you open. What about them attracts you? Why do you want to open those emails? 

If you’re really not sure what type of subject lines your target audience likes, then it’s time to test. Here are a couple of the subject line A/B tests we’ve run recently for clients:

  • Dad joke vs. non-joke
  • Question vs. statement
  • Question that includes software name vs. question that avoids software name

3. Sending Bulk Emails To A Cold Audience

This is a biggie, and one that I made in my early email marketing experience. I sent an email to 27,000 people once but a good chunk of those individuals were a cold audience – those that hadn’t actively engaged with our previous efforts. 

And I got blacklisted…

Email service provider locked me down. Domain was flagged. And all my big marketing tools for that company were restricted. 

Let me tell you…It took hours to fix. 

So if you’re going to send an email to a wide audience – especially a cold audience – break that audience down into smaller groups. It will save you a lot of time, stress, and heartache. 

4. Falling Out Of Consistent Emailing

When you’re inconsistent with your emailing, your audience’s inbox isn’t going to treat your emails the same way as if you are consistent. While this may not be an exact science, we have learned from experience that consistency helps with the technical part of email marketing and with the customer engagement. 

When you start to do email marketing, it’s important to find a frequency in which you can consistently email your audience. Whether that’s quarterly, monthly, bimonthly, or weekly…Whatever it is, find a frequency and stick with it.

Need help with consistency? We’ve created a guide that includes 52 email marketing prompts to get you through the rest of the year. Download that guide here.

5. Not Measuring Email Statistics 

When you don’t use an email service provider or neglect to look at the email statistics, you are wasting a big opportunity to improve. We all know that marketing is a big experiment. Anyone that tells you one thing is certain in marketing isn’t someone you want to trust. So take the statistics (i.e. open rate, click through rate, opt-out rate, etc.) into consideration when determining which methods to focus your attention and others that may need to pivot.

6. Keeping Emails Impersonal & Vague

Your emails are a great opportunity to show some personality and build a relationship. Afterall, people do business with people they know, like, and trust. When you’re impersonal and vague in your email messaging, you lose the opportunity for people to know, like, and trust you.

Personalizations

Personalizations, such as their name, company name, and location, are great opportunities to break through the noise and personalize your messages. When people feel seen or heard, they are much more likely to engage. 

Storytelling

Share the horror stories, lessons learned, big wins, and embarrassing moments. Share stories that will grab their attention and engage them. And since this isn’t a public platform like blogging, social media, podcasting, etc., it’s a more intimate environment to get vulnerable. 

7. Sending Emails Without Testing Links

Another one of my email marketing mistakes include sending 25,000 emails with the wrong link. Facepalm. That’s why I’ve made it a professional rule, and even a standard, to always test links in emails. Depending on the software, send yourself a test email and click on every single link. You can also preview the email and do the same thing. 

If you realize a link is bad after sending the mass email, send a quick follow-up email stating that you included a wrong link. This provides you an opportunity to remarket yourself. You don’t want to do this often because then it speaks to your lack of quality control (and you don’t want that).

8. Including Unclear Call To Actions

Lastly, be obvious with your call to actions. Be specific and focused. Avoid including a dozen different call to actions in your emails. Instead, choose one and focus on that one action. 

It’s Time To Focus On The Right Things For Your Email Marketing

The first step to email marketing is demystifying that it’s some complicated marketing strategy. When in reality, it’s simply about having the right conversation at the right time. If you need inspiration about what to write in your email marketing, download these 52 prompts to get started.

Prospects Slipping Through The Cracks Of Your Sales Pipeline?

You may be leaving money on the table if you aren’t following up with them regularly and relationally. 

What Makes A Good Website

Is Your Website Pulling Its Weight In Sales?

Your website could be your best sales tool if you’re doing it right…

In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. 

On the flip side, a poorly designed or slow website can have the opposite effect. For instance, a global survey conducted by GoodFirms concluded that 38.5% of website visitors judge a business by its website’s appearance alone.

What determines a good, converting website often centers around two things: what the website can do and how the website is maintained.

Furthermore, there are over 1.8 billion websites online. But fewer than 200 million are active at any given time. That’s a whole lot of websites missing the mark. 

Is your website one of them?

Here’s What Your Website Should Be Able To Do

If your website isn’t checking all the boxes, then it’s time to get back to the drawing board and make website management and maintenance a higher priority. 

Need to caffeinate your web copy? Schedule a discovery call today and look forward to an impactful, converting website!

1. Be Simple To Navigate…Because No One Wants Extra Work

This is pretty simple. No one wants to add to their workload. If you are selling a product or service that can make their lives easier, then make sure your website reflects that simplicity.

Above all, a website that’s difficult to navigate won’t just annoy your readers (aka potential paying customers), it will turn them away. Moreover, if they’re already interested in what you offer – they’re going to mosey right on over to your competitor. 

Ouch!

Furthermore, you can help your website contribute toward your business goals by keeping simplicity in mind. Even better, ask a couple of trusted friends, colleagues, or family members to look at your website. This will be most beneficial if they aren’t familiar with your business yet. And, don’t inundate yourself with a full on peanut gallery – really try to keep this to 1-3 people tops.

Then, put it to the test! Ask questions to know if they:

  • Understand what your business sells
  • How to become a client
  • Are able to find answers to their questions
  • Had any issues figuring out what to do next on the customer journey

Next, use feedback to adjust your website into an easy-to-navigate and digest marketing and sales tool for your business!

2. Use SEO To Attract A Larger Audience Of Potential Customers

A well-written website with quality SEO will rank higher in Google searches. In turn, more potential customers will find the website.

But SEO isn’t a one-and-done deal. In fact, keeping up with the algorithm is a science that requires consistent attention. In 2021 alone, Google ran over 700,000 experiments. With that data, they made more than 4,000 improvements.

What does that mean for website owners like you? 

The algorithm changes with each improvement. This means whatever actions website owners previously did successfully may no longer bring the same results. 

It’s a pivot game.

However, if you don’t have the expertise or time to maintain and manage your website, you can outsource those tasks! We love our friends at The Clever Site who help entrepreneurs and small business owners run stellar websites.

3. Provide A Great User Experience Across Computers, Phones, Tablets & All Devices

According to a Zendesk study, a poorly designed and under-optimized website drives away nearly 50% of viewers. Additionally, load speeds also affect your Google ranking.

In fact, Google’s own research states that 53% of mobile website visitors abandon a webpage if it doesn’t load within 3 seconds. Moreover, websites that rank high on Google’s search engine result page (SERP) have an average load speed of 1.65 seconds. 

Once again, it comes back to simplicity and keeping things easy for your audience. So, make sure to optimize your website for a great user experience to keep readers from running to your competitors. 

Put your website on track to be a powerful tool to inform and convert readers. Reach out today and get your discovery call on the books. 

4. Answer The Most Common Questions You Receive

How often do you get the same questions from clients or interested parties? Whether through phone calls, email, or DMs, how much time are you spending answering the same questions?

Free up your time and give the people what they want – easy-to-find answers to your most common questions!

A great way to answer questions is with blogs. Outline content categories to cover all your bases. Each question may potentially be all the inspiration you need for an entire blog post. 

5. Capture Visitor’s Contact Info Through Engagement

People love freebies, especially when it holds value in their eyes. Encourage your target audience to engage with your website by downloading a lead magnet, signing up for your email newsletter, taking a quiz, or claiming a discount.

With each method, a potential client has stepped into the conversion zone by taking their first steps on the customer journey. Meanwhile, you gain the contact information of a person who is worth nurturing to continue moving forward.

All in all, this is a win-win situation! 

6. Give Readers Clear & Direct Calls To Action

If you want someone to want to work with you, then make it easy! (See a theme here?) 

Even the most intelligent, tech-savvy people don’t want to add extra tasks to their plates. So help them along their customer journey and direct them to their next step with calls to action (CTA).

Throughout your website, include buttons that state something along the lines of:

  • Join Today
  • Get Started Now
  • Sign Up
  • Don’t Miss Out

You get the idea, right? The goal is to move them closer to being a paying customer that contributes to your business’s success. 

7. Showcase Your Business’s Credibility In Your Industry

A business’s credibility can make it stand out as a leader and authority in the industry. While some businesses start out with high credibility, others spend years building it. 

Some examples of credibility to include on your website include:

  • High-praising client reviews
  • Certifications
  • Professional affiliations 
  • Relevant memberships
  • Trust seals verified by third parties
  • Social media to show social proof
  • Press highlights
  • Links to credible sources 

However, make sure not to make your credibility the star of your website. Website copy should remain viewer focused, as the goal is to convert new customers – not brag about your accomplishments.

8. Tell Readers How To Reach You With Comments Or Questions

Have you ever attempted to contact a business and could not for the life of you figure out how? Consider that a big ol’ waving red flag!

If you can’t contact a business you’re interested in buying from, then how will you contact them if there are issues down the road? You probably won’t be able to.

Make sure your website has at least one of the following:

  • A phone number 
  • An email address
  • A contact form to request a response

However, make sure the phone number and email address are active and manned! Nothing worse than calling a number that rings and rings with no answer or voicemail.

Caffeinate Your Website With Converting Copy

FocusCopy works with small, women-owned businesses like yours to invigorate copy that will bolster your brand. Whether you need help with blogs, email newsletters, web pages, or anything else copy related, our team has your back. 

What do you say? Ready for a website that checks all the boxes and works as your best sales tool? Schedule a discovery call with me today!

Focus Your Copy On Conversation & Conversion

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Credibility Factors To Include On Your Website

5 Credibility Factors To Include On Your Website To Win Your Next Client

Just about anyone can be anything these days.

With online courses and straight ambition to get it done, you don’t need a college degree to be whatever you want to be (except for some more professional roles). 

While that is freeing and amazing in our opinion, it also means that there’s a lot of people who say they can do it BUT they aren’t necessarily the best to do it. 

That’s why it’s more critical for you to establish your credibility online than ever before. We call those the credibility factors.

What Is A Credibility Factor?

Credibility is “a measure of how believable and trustworthy your marketing is perceived to be” (Unbounce). When you present credibility to your audience, you are helping them hedge their risk in engaging with you. And there are several ways you can accomplish that on your website – the credibility factors – which we’ll cover in this blog. 

Schedule a discovery call today to learn how FocusCopy can integrate credibility factors into your business.

Why Include Credibility Factors On Your Website

With Nigerian princes and long lost cousins, it’s reasonable to understand why so many people are skeptical. As a business owner, you need to be able to effectively communicate to a stranger what you do and why you are the person or company to hire. And you do that through either certifications or social proof – two of the most popular credibility factors. 

Here are a couple reasons why you need to include these factors on your website:

  • You are a safe entity to do business with
  • You are equipped to do the work with efficiency and quality
  • Other people have trusted you
  • You are reliable 
  • You are recognized publicly

Where Should You Put Credibility Factors On Your Website

Depending on your style of website, there are several places that you can place your credibility factors on your website. Those include: 

  • Directly underneath the hero banner (first section of the page)
  • After a call to action
  • Before the final call to action 
  • Where you need a transition 

5 Credibility Factors To Include On Your Website

Don’t know where to start? Here are 5 credibility factors to include on your website. You by no means need to include all of these. But try to include at least one factor on each page of your website. 

1. Trusted By

If you have been listed as a preferred provider for a well known company or entity, include those logos. When you associate your business with other well known organizations, it communicates to your audience that you took the time to get certified, have good relationships with other providers, and do good work. 

Credibility Factors To Include On Your Website

2. Credentials

If you have been certified by an authority or certifying organization, include those seals. In addition, you can also include any awards or recognitions that you’ve received. 

If you are a newer business and don’t have any of the following factors, this is a great one to include. 

3. Social Proof

People do business with people they know, like, and trust. But how do you get them to know, like, or trust you when you’re a complete stranger? You prove to them that you are worthy of them knowing, liking, and trusting you. And you do that by providing social proof. 

There are three primary ways that you can display your social proof.

Testimonials

Testimonials or reviews are our favorite ways to display social proof. Even more so than that, you can actually use your customers’ words in your overall marketing. They don’t tell you to speak your customers’ language for nothing. 

If you don’t have testimonials, ask for them. Here are a couple of ways we’ve collected reviews:

  • Collect feedback at the end of a project, type up the review, and send them an email with the review and platform links
  • Send an email campaign to get reviews
  • Call them up and ask for it directly
  • Offer them a spotlight on your email newsletter or social media platforms in exchange for a testimonial
Credibility Factors To Include On Your Website

Case Studies 

What better way to prove you can solve a problem than to show how you’ve solved a similar problem before? 

Write a brief summary of an issue a customer encountered and how your business provided a solution with positive results. Make sure to drop keywords of the services provided, how your existing processes made it simple, and why your business is always willing to go the extra mile.

Need help summarizing your case studies into meaningful and converting copy? Schedule a discovery call today!

Connections

As an introvert, I’m really good one on one. In group settings, I am the least effective connector. That’s why I often go to networking events with at least 3-5 people beside me. But I learned that even though I did all the work and connected with over 1,200 people over two years, my cold audience had no clue. 

So I had to build in marketing that literally proved that I was well connected. This could look like listing my strategic partners, telling client stories, tagging clients and partners on social media, and placing client logos on the site. 

4. Press Mentions 

If you’ve been mentioned in the press, been a guest on a podcast, or shown up publicly as an authority figure, then yell it from the rooftops. This credibility factor is often shown as the “as seen on” sections. You know the ones with the Good Morning America, Forbes, and Entrepreneur logos. 

5. Warranties Or Guarantees

You heard what I said at the beginning of this blog…Credibility hedges risk. When you offer a warranty or guarantee, it also hedges any risk that might come from someone investing in your business. 

Need To Spruce Up Your Website Copy?

Your website can be your greatest asset. That’s if it conveys your products, services, solutions, and credibility. But we know that running your business doesn’t leave you with much time to master the art of website copy. That’s where FocusCopy comes in. 

We’ve worked with over 80 brands from 4 different countries to take the writing off of entrepreneurs’ and business owners’ plates. Stop thinking about what your website can do for you and start experiencing it. Contact FocusCopy today and get excited to proudly share your caffeinated copy. 

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
common website mistakes business owners make

3 Common Mistakes Business Owners Make When Launching Their Website

Small business owners will spend between $2,000 and $10,000 to build a new website. 

Many business owners understand it takes a little time to pick up traffic, but what if you don’t see any improvement?

You’re getting no new leads, no phone calls, nothing is in your inbox, and you’re starting to get worried. 

You’ve just spent a lot of time and money to get your new website up and running. 

What now?

Don’t panic! Take a step back and reevaluate your website to see if you’re making one of the 3 common mistakes business owners make when launching their website.

Is your website not conveying the right message? Let’s talk!

Top 3 Most Common Digital Marketing Mistakes Business Owners Make Before A Website Launch

It’s easy to get caught up in the design of your website and pay less attention to its content. But your website’s content is much more than simply talking about your company and its services or products.

Yes, you want to ensure that your website is free of spelling and grammatical errors. However, if you’re doing any of the following things, they could be turning potential customers away.

Mistake #1: There’s More Focus On The Design Than The Words

As mentioned above, a website’s design can easily take center stage as you’re moving through your website’s development. And you’re not completely wrong to focus on it! But according to research by the Nielsen Norman Group, most internet users only skim or scan a webpage – which means you have a limited amount of time and text to get your message across with clarity.

Headlines, subheadings, bullet points, and call-to-action buttons (CTAs) are what your audience is looking for when browsing your site. They may notice a cool feature or two, but they won’t be nearly as interested in your website’s design as you are. If your website doesn’t understand what you do and how you can help them immediately, then they’re much more likely to move on to another website.

Be sure you use powerful copy to explain how you better serve your potential customers. Try not to be too wordy and make your process easy to follow. For example, when explaining how you like to do business together, break it down into 3 steps like:

1. Get In Touch!

Give us a call at 123.456.7890 to schedule a complimentary 30-minute consultation.

2. Evaluate Your Needs

We’ll discuss which services are right for you, your desired timeline, and pricing.

3. Let’s Shake On It

As soon as we receive your deposit, we’ll get started right away!

There’s no need to give up all of your strategies right away. Let your audience reach out to you with a few simple steps.

Do you have a killer design with uncoordinated copy? FocusCopy fixes misaligned content.

Mistake #2: Business Owners Forget Who The Website Is For

Take a look at your website. Is there a ton of “we” language? This type of language typically includes words and phrases that keep the message company-focused rather than customer-focused.

Some company-focused copy is okay. But don’t go overboard. 

Your website isn’t really about you, remember? 

You already know who you are! Your website’s job is to explain your company to others and how you make their lives easier or better.

If users can’t make a connection to your message or quickly find information on your product or service benefits, then they’ll move on. It’s nice to feature your years of experience, certifications, volunteer experience, and so on. But keep in mind that the only information they truly need is what you’re offering and how it helps them.

A few items you should consider adding to your copy:

  • Customer pain points
  • Customer benefits
  • Special offerings
  • Limited-time deals or pricing
  • Engaging CTAs
  • Contact information
  • FAQs

All of these are a great way to convey the value your company has while offering easy-to-find contact information for when they’re ready to move forward.

Make that offering loud and clear, and cut out anything that simply fills the space.

Mistake #3: There’s No Celebration Of The Launch

Did you perform a soft launch without letting your customers know about your new website? 

Yikes!

You’ve invested time and money in your new website. 

Shouldn’t the people you care about see it?

One of the best ways to launch your new website is to create an email campaign to build up the excitement for its launch. At the very least, your new website will be on the minds of your customers if they’ve skimmed through an announcement email or two.

Don’t forget to throw some confetti for yourself, too. You’ve done an amazing job advancing your business’s growth with fresh digital marketing. It’s no small feat, and you should give yourself and your team a huge pat on the back. You can:

  • Host a countdown pizza party 
  • Make t-shirts
  • Congratulate your team for all of their hard work
  • Share your excitement on social media

Doing any or all of these will let your customers know that enhancing their experience is important to you – no one can argue with that!

Want To Launch Your Website This Year?

You have an amazing design already, but you aren’t completely sure your copy is where you want it to be. 

Don’t slow your momentum now. You’re onto something incredible. We can feel it! It’s time to put that plan in motion with a website that will convert your audience into paying customers. 

Our content remains customer-focused because we continue to ask one of our favorite questions of all time…Who cares? If there isn’t a clear answer to our writing, it’s time to rework what’s written.

We’ll use ourselves as an example…

Why Does FocusCopy exist? ⟶ To write for small and medium-sized businesses

Why does it matter? ⟶ Because business owners hate writing, don’t have time to write, and/or don’t know how to write for their business

So what? ⟶ We are an affordable and efficient solution when you need a professional copywriter for your business

Does the idea of writing your own website copy leave you feeling…a little queasy?

Talk to the team at FocusCopy and avoid these and other common website mistakes business owners make.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Indoctrinate New Prospects

How To Indoctrinate New Prospects Into Your Brand

As a business owner, do you indoctrinate new prospects as much as you hustle to market your content to the right audience?

When running a business, converting your audience into paying customers is key to turning profit and growing your brand. This is what we call the indoctrination process, and it’s all about nurturing your leads.

Don’t forget to indoctrinate new prospects into your brand. This portion is often skipped; however, it needs to stay at the forefront of your marketing. From the lead magnet that prompted a lead to give you their email address, that welcome email that locks in their interest, all the way to following up after a purchase is made. And don’t forget about your website copy, blog content, exclusive offers, and so on. 

2 Steps To Indoctrinate New Prospects Into Paying Customers 

Indoctrinating new prospects starts with the lead opting in with their email address.

Next comes the welcome message, but it doesn’t end there. 

Welcome Your Lead Into Your Business’ Culture

You’ve done something right so far because a lead has opted in to receive your emails. But we all know how emails go. If it’s not done right, then we quickly hit unsubscribe because we don’t want an irrelevant chain of emails clogging our inbox. 

So how do you capture your audience’s attention and get them excited about what comes next?

On top of writing copy that represents your unique brand voice, your friends at FocusCopy write in a way that will indoctrinate your leads into your brand. 

Because at the end of the day, what good is great copy if it’s not converting leads into paying customers?

Are you wondering, “What is my business’ culture?” Let FocusCopy help you engage your audience with your brand specific voice through effective copy. Reach out today!

Introduce Yourself In A Relevant Way

So this takes a bit of finesse. You want to introduce yourself – but in a manner that is relevant to your product or service. 

Talk about who you are and how your business exists specifically to make your customers’ lives easier. 

However, you also want to keep it fun, light, and engaging. After all, people want to feel like they’re communicating with a person – not a bot.

Furthermore, this email might contain that special offer your audience opted in to receive. So make sure you include that piece of value. 

Then, to finish it off, give your audience a little taste of what they can look forward to with your future emails.

Focus On The Prospects Wants & Needs

In your next email to your lead, let them know that you understand their needs. They wouldn’t have subscribed in the first place if there wasn’t something that sparked their interest.

So the key here is to keep that momentum going while offering value to their own life or business.

To do this, you want to focus on their pain points and the solutions you provide. 

For instance, consider a hypothetical health food company, Raspberry Blue, that is pushing their new beverages. It’s no secret that there are tons of competing businesses out there. So this (fictitious) company needs their audience to understand why their product is the best option.

How do you do this? Tell them the benefits!

Raspberry Blue has been shown to improve cardiovascular health, give you that pep of energy to get through your day, and is a healthier alternative than your mid-day snack. Did we mention their drinks are low in calories, contain no added sugar, and are ultra low in sodium?

Bam! 

If you’re in the market for healthier alternatives due to a recent diagnosis of high blood pressure, wouldn’t you want to at least give it a shot?

We definitely would!

Show Your Prospect How Your Business Will Improve Their Life

By now, you’ve introduced yourself and your business. Most importantly, you’ve empathized with your audience’s pain points on a human level. 

Now, it’s time to really show your prospects how your product or service will improve their lives. 

Give examples, provide testimonials, heck – you may even offer a money-back guarantee. Because at this point, if they’ve opened and read 3 whole email newsletters, then you’re definitely doing something right. 

And like all communications, point your lead in the direction you want them to go. Whether that’s Order Now! or a link to your product or service page, make this next step easy. Tell them where to go and provide a direct link.

Don’t Leave Your Leads Out In The Cold

Here’s where we see business owners fumble the most. 

You’ve created content, utilized marketing tools to reach your target audience, and they are engaged! The proof is in the opt-ins to receive your emails.

Moreover, you’ve been sending them newsletters with value. They know you, they know the benefits of your product or service, and while they haven’t made a purchase yet, they haven’t hit unsubscribe. 

While you don’t want to bug them with a ton of emails and texts, you also don’t want to leave them out in the cold. 

This is where your conversational content keeps you looking human and your leads interested. Just because they haven’t given you their money yet, doesn’t mean they won’t.

Maybe they’re budgeting their next quarter, or maybe they just need a little more convincing. Either way, don’t give up on your leads. 

If running your business is leaving you no time to create consistent and effective copy, then FocusCopy can help. Through our services, you’ll be able to capture the attention of your ideal customers with value-laden content that will convert. Reach out today, and we can talk over a warm cuppa.

Continue Nurturing Your Leads With Value-Driven Content

The same care you put into your email newsletters should also go into every piece of content you create.

This means website copy, blogs, social media, texts, direct mailers, and so on. Stay in touch and stay relevant. 

Furthermore, if your audience is reaching out, despite not being paying customers, continue to engage. Doing so builds trust and credibility.

That being said, we’re not telling you to offer your services for free. But you can answer questions and give pointers. If the requests are encroaching on the services your business provides, direct them to receive your services as a client. And let them know why!

With a paying customer, you’ll be able to devote a whole lot more attention, and you’ll be personally invested in that person’s success. But again, it takes finesse. 

Continue to show up in their inbox with intriguing newsletters that contain backlinks to blogs to your website. Not only will well-written blogs with SEO improve your Google ranking, but you’ll be continually offering something of value that is relevant to your ideal customers. 

Need Help Indoctrinating New Prospects Into Your Brand?

Don’t fret! 

Your friendly copywriters at FocusCopy would love nothing more than to discuss your business goals over a warm cup of coffee. We help entrepreneurs just like you narrow in on your brand voice and utilize our tools to establish and grow your brand.

So whether you don’t know where to start or just don’t have the time, you can still reach and engage your target audience. After all, if you’re not indoctrinating prospects and converting leads into paying customers, how will your business become the success you envision?

Ready to put an indoctrination process into your marketing plan? Grab your cup of joe and contact FocusCopy today!

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
create backlinks

How To Create Backlinks & Drive Valuable Traffic to Your Landing Page

As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them? 

But on top of building or updating your website, you’re figuring out shipping logistics. You’re creating social media pages and finding quality IT support, (not to mention balancing your personal life obligations). Learning how to bring people in online is a problem to solve later. 

However, you understand that the more customers you have visiting your website, the more likely it is that you close sales.

And of course, you’d be right! 

Then, after all the hustle and bustle of getting your website live is over and things have calmed down for just a second, you keep seeing the term SEO pop up when you’re googling strategies for online marketing. But it might as well be gibberish – search engine optimization? What even is that? 

As it turns out, the way to generate more web traffic has a lot to do with SEO – especially a little term called backlinks. 

What Are Backlinks? 

Backlinks play a huge role in your SEO ranking on search engines – especially Google. 

Basically, backlinks are links within a piece of content that sends a reader to another website when they click on written text. 

For example, if you were writing a blog article about “How to Make Cold Brew Coffee”, you might want to talk about the best brand of coffee for the brew. Including a link to the coffee vendor’s website is an effective way to provide your readers with even more information or resources. 

After you hit publish and the blog post is live, the business you linked has now earned a backlink from you. This makes search engines give their website a vote of confidence – so to speak. 

When this happens, Google begins to recognize the linked website or article as providing valuable information. Backlinks are like your digital reputation or credibility in the eyes of Google. So when more websites link to your own, search engines see that you’re providing value to users online, and thus, raises your ranking in its index.  

Which, in turn, leads to more organic traffic! 

Simple enough, right? Well, “how do you actually create backlinks?” you might ask. 

1. Create Exemplary Content 

Quality content is first and foremost the secret ingredient to successful SEO marketing. 

The returns from high-quality written content for your SEO game are two-fold. First, well-researched, properly formatted, and grammatically sound content written by professionals will signal to Google that you produce quality information on your industry. Copywriters and content marketers know how to not only capture your brand’s voice and speak in the direction of your audience, but they know how to incorporate keywords into their work. That means when someone searches Google with certain words or asks a question, your website will come up – ready to solve their problem or steer them in the right direction. 

All of this already gives you a massive boost to your SEO standing. 

But as an added bonus, the better your content is, the more likely it is that other websites in your industry will link back to your articles. So you’ll earn Google’s stamp of approval for producing good content and when others in your industry recognize your thoughtful work. 

Need a team of master writers to support you in all your SEO endeavors? Our copywriters are on standby. Sign up for a discovery call with us today

Skyscraper Content (Or How To Rise Above The Rest)

Skyscraper content is a type of content that rises above every other existing piece of content on the same subject. While challenging and time-consuming, (skyscraper articles should be 1,500+ words, ideally, even more!) investing your energy into creating long-form skyscraper content could give you an edge. 

Similar to pillar content, you can use skyscraper content as an opportunity to create in-depth educational guides and online courses. Or you can focus on a single question being asked by your audience and answer it extensively. 

If creating a skyscraper piece sounds a bit intimidating, you can always create a smaller version first. Then over time, add more to the piece. Plus, constantly refreshing your content can also improve SEO

Guest Blogs: Share Your Perspective & Insight! 

Another way content creation can create backlinks is through guest blogging. Reach out to other professionals or publications that are in your industry, and ask to write a blog for them in exchange for a backlink to your website. Doing this may even expand your network and make you new connections. 

However, you’ll want to be sure your values align with the publication’s, and that you have some work to show as a reference.  

Find Broken & Old Links, Then Pitch Your Content As Replacement!

Once you have quality content in your arsenal, try digging around online for a while, reading various articles about your industry. Sometimes, older backlinks can take readers to a website that was taken down after the article was originally published. That means the backlink is basically broken and isn’t providing value to the reader or the website that’s hosting it. 

When this happens, reach out directly to the website owner and pitch your content as a replacement backlink. Finding broken links might take a while, but you might be surprised at how many you discover. And, reading those articles provides an opportunity to learn more about your industry.

Either way, finding broken backlinks is a surprisingly effective way to build up your backlink portfolio. 

2. Collaborate & Connect With Your Industry and Network

Another way to build up backlinks besides just creating content is by connecting with others in your industry and network. What’s more, this gives you an opportunity to dive deeper into your industry and audience (and even create professional connections). 

Get Listed On A Resources Page

One of the simpler ways of building up your backlinks is by having your content featured on a resources page. While exploring websites in your industry, look to see if they have a “master list” of website links to other domains. 

Many websites put together a page for their readers where they can learn more about a specific topic. For example, food blogs may have links to websites with more recipes. So send a message to the admin with a link to your content! 

Hop-On A Podcast 

Found a podcast in your industry that you love? Reach out to the host and see if you can join them for an episode.

Joining a podcast allows you to dive right into the heart of the conversations taking place in your industry. You’ll hear perspectives from other professionals, engage directly with your audience, and have the opportunity to share your thoughts with the community. 

Not only is this great publicity for both you and the podcast, but you’ll also have the chance to earn a quality backlink on their website as well. 

Help Out A Journalist

Sometimes, journalists need to speak with experts in certain fields to interview credible sources. You can volunteer your time to answer questions about your industry to help a journalist complete their story. Just ask them to link to your website in the finished article! 

This strategy can set you apart from competitors because a journalist has chosen you to act as a thought leader. When someone who has limited or no knowledge of your industry reads the journalist’s story, they’ll be sent right to your website. 

Ask For Testimonials 

After you’ve been working with a client for a while, ask them if they would like to exchange testimonials about each other’s services. For example, in exchange for your testimonial, you’ll display their testimonial on your website, and then backlink to them. Not only will this generate more backlinks, but it may also bring in more clients since you’re actively promoting each other’s work. 

3. Be Wary Of Quality Backlinks vs Toxic Backlinks

While you might think more backlinks are better, the SEO benefits from backlinks come from the quality of backlinks, not the quantity. 

Originally, Google’s algorithm looked at the number of backlinks more than the actual quality of the link. Naturally, buying and selling links was common practice to quickly accumulate links and rise to the top of Google. 

Now, Google considers backlinks generated in this way as “toxic”, and they harm your SEO ranking instead of bolstering it. 

But, this is just one example of a toxic backlink. Additionally, if websites with similar pages all link to your website with the same hyperlink or anchor text, search engines may register you as trying to build links quickly and maliciously like the tactic above. 

Either way, when you have a toxic backlink, Google’s algorithm will automatically penalize your website. That harms your ranking on the index. 

Want to guarantee that all your backlinks are high-quality? First, you’ll need content written by the expert writers at FocusCopy! Contact us to learn more about how we can help your business grow

How To Remove Toxic Backlinks 

Before you work to remove any potentially toxic links, you’ll have to identify which links could be causing you trouble. 

The Backlink Analytics tool from Semrush generates data about your backlink portfolio and can identify which links might be harmful. And thankfully, there are some ways in which you can remove a toxic backlink from your website. 

For starters, you can reach out to the website’s host and ask them to remove the link to your content. If the link is actually coming from a quality domain but Google incorrectly categorized it, you can ask for a manual review of the link from Google themselves

You can also use Google’s “Disavow” tool from their search console to remove toxic backlinks. WARNING: You’ll want to read up on how to properly use the tool to ensure you don’t harm your website’s search performance. 

Partner With The Content Experts & Create Backlinks

Content really is king when it comes to SEO. But when you’re juggling business obligations and your personal life, there’s simply not enough time to create content yourself. 

To grow your business, you need a team of copywriters who can support your content creation, make your brands stand out from the crowd, and help you bring in more leads. So, reach out to us at FocusCopy! We’d love to talk about your goals and how we can help you achieve them. Schedule a discovery call today.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words