As business owners, we want to see our businesses grow and thrive. It’s what keeps us up at night, worrying about whether we’ll make payroll next month, meet our sales goals, and build a legacy for ourselves and our families. And those stresses are time-consuming. They convince you that you need to spend all hours
What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question in our Kick-Off Call. And it’s because we struggle to identify and acknowledge that we are unique. We’re told that we’re just like everyone else, there’s nothing that separates us
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you
You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they don’t want to be left behind to fossilize. Especially as it pertains to the content creation landscape, entrepreneurs must become increasingly savvy at identifying AI-generated content – both in their
How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your authentic self. Now in the age of AI and the competitive business landscape, it is more important than ever to differentiate your brand from every other brand – especially as
Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype. Your digital marketing strategy must have various creative
Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good! Imagine this… Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
