Most service-based business owners think their sales problem is about price objections, ghosting leads, or not following up. But the real issue? They’re selling the wrong thing – or at least, they’re positioning it that way. After working with companies of all sizes – from startups to multi-generational companies – I’ve learned one key thing.
Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus? No, it’s not your ADHD or ADD kicking it. It’s shiny object syndrome. But you may also have heard it referred to as “shiny penny syndrome”, “chasing a
As service-based entrepreneurs, we’ve all been there…Another year begins, and you’re armed with a list of ambitious resolutions that inevitably fade by February. Between managing clients, scaling our businesses, and navigating personal growth, it’s easy to feel overwhelmed or scattered. But what if there was a more powerful, intentional way to approach your business goals?
2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down. No ma’am. It continues whether you want it to or
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is no different. But today, we hit a milestone that I’ve been anxiously waiting for since the day I founded FocusCopy back in 2019. Why? Because statistically, the odds were stacked
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest. If you’re like me, this one mistake… And the mistake female entrepreneurs make is…? The need for control. Yep, we’re going there but don’t worry! We’ll talk through
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend 4 years in high school, 4 years in college. 4 years seems to be the amount of time it takes to establish foundational knowledge and feel confident about being fully
Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals are familiar with… If you work with people across multiple industries, you’re likely aware of exactly what it is that makes you tick. We’re not simply talking about clients that
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
