FocusCopy Blog
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Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
Proofreading Tips From Pro Copywriters
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar
Copywriting vs SEO Writing: What’s the Difference?
It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and
What Is The Difference Between Brand Messaging & Marketing Messages?
You ever seen a marketing campaign and immediately thought…They are trying too hard. Unfortunately, that’s not a compliment. You may even be trying too hard
Why Ambition Without Focus Is A Recipe For Burnout
We are officially deep into 2026, and the “AI honeymoon” is over. If you are a service provider managing a $10M+ firm, you’ve likely spent
An Entrepreneur’s Guide For Reviewing AI Copy To Meet Brand Standards
Content is no longer a scarcity. There is so much of it that it’s become a commodity. Unfortunately, not all the content is great. It’s
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
How To Overcome Service-Based Business SOP Challenges (By Industry)
You know you need SOPs. You’ve read the articles, attended the webinars, and maybe even started a Google Doc titled “Our Processes” that’s been sitting
What Happens When Your Company Doesn’t Have SOPs
Imagine yourself in one of these scenarios… Your top performer just gave their notice. You have a family emergency, making you unavailable. You finally want
Streamlining Operations: How Marketing Can Prevent Feast Or Famine Fluctuations
How do your marketing and sales teams define quality leads? It’s a simple question that can garner a wide variety of answers. But which answer
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that
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