FocusCopy Blog
Discover Strategic Messaging Systems Designed To Convert Here
Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
12 SEO Copywriting Tips You Can Implement Without An SEO Specialist
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves
8 Major Oversights Content Writers Should Avoid When Blogging
Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses. Never
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that
What Is The Difference Between Brand Messaging & Marketing Messages?
You ever seen a marketing campaign and immediately thought…They are trying too hard. Unfortunately, that’s not a compliment. You may even be trying too hard
Why Ambition Without Focus Is A Recipe For Burnout
We are officially deep into 2026, and the “AI honeymoon” is over. If you are a service provider managing a $10M+ firm, you’ve likely spent
An Entrepreneur’s Guide For Reviewing AI Copy To Meet Brand Standards
Content is no longer a scarcity. There is so much of it that it’s become a commodity. Unfortunately, not all the content is great. It’s
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
How To Create A Quarter’s Worth Of Content In 10 Minutes
Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs
How To Create Content Pillars To Boost Your Authority
Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling
4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business
Why Inconsistency Is Your Biggest Adversary
Is your Goliath yourself and your inconsistency? Over the last 2 years, I’ve been on a personal mission to root out my own inconsistency…In life,
The 3 Systems Every Entrepreneur Needs To Write Effective & On-Brand Copy
Over the last 5+ years, we’ve talked to hundreds of entrepreneurs, and there’s one consensus that we all agree with…Copywriting is the most time-consuming task
When Your Company Does Have SOPs (Get Your Free SOP Framework)
Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the
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