FocusCopy Blog
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Updating Your Website Copy to Increase Conversion & Engagement (Even When Your Business Has Been Put on Hold) in 7 Simple Steps
It’s no secret that COVID-19 has impacted businesses all over the world. I talk to at least 5 business owners a day that have either
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?”
Communicating Through the Coronavirus Crisis
March 18th, 2020… The rapidly spreading coronavirus (also known as COVID-19) led to countless local and national events to be cancelled. Major events such as
What Is The Difference Between Brand Messaging & Marketing Messages?
You ever seen a marketing campaign and immediately thought…They are trying too hard. Unfortunately, that’s not a compliment. You may even be trying too hard
Why Ambition Without Focus Is A Recipe For Burnout
We are officially deep into 2026, and the “AI honeymoon” is over. If you are a service provider managing a $10M+ firm, you’ve likely spent
An Entrepreneur’s Guide For Reviewing AI Copy To Meet Brand Standards
Content is no longer a scarcity. There is so much of it that it’s become a commodity. Unfortunately, not all the content is great. It’s
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Copywriting vs SEO Writing: What’s the Difference?
It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and
Difference Between Copywriting and Content Marketing
English is an incredibly powerful and often complex language. It’s estimated that the average number of English words a person knows is 10,000-20,000. To put
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
How We Use ClickUp To Manage Our Content Production Calendar
If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to
7 Content Marketing Tools To Reach Your Ideal Audience
You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you
A Step-By-Step Guide To Managing Your Content Calendar
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then,
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
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