Pour Into Blogging & Grind Up Sales For Your Small Business

A better question to ask yourself is…What can you consistently do? Making a commitment to produce any certain number of blogs without actually being able to do so doesn’t help. If you only have adequate time to write and publish a small number of blogs a week, start with that to build your content production up.

We’re a team of coffee-loving copywriters who love to help other businesses grow. We’ll get to know you and your business better with a Discovery Call where we’ll connect over a video call to chat about your business’s blogging needs.

You’ll also be able to reach all of us through a client-exclusive email if you have any questions, comments, or concerns. Prefer to chat face to face? Simply request to schedule a call with a member of our team to talk it out.

It’s a complex order for any business owner, but it’s one we often serve piping hot. Here are our 13 steps closer to sweet sips of success.

1. Discuss

Your approval for upcoming blog topics comes first, so we’re always writing content that’s relevant to your industry. Prefer to meet online for a few minutes to review your blog topics before we start? We’ll do it together to ensure your blog’s messaging is brewed just right!

2. Target

We answer your audience’s most common questions up front by traveling through their customer journey to see what they want from your business. This means using our notes to focus on exactly who you want to speak to, what you want them to absorb, how you want them to feel, and what they should do when they’re ready to get started. It sounds like a lot…but we have it all figured out.

3. Plan

Here’s where we research and generate keywords and phrases to optimize your content best. Whether we’ve had a topic review or not, we’ll use our detailed notes and additional research to outline your blog so it’s easy to read or skim – for those on the move and taking their advice to go.

4. Create

After a ton of careful planning and research, it’s time to write! We’ll create engaging blog content with SEO included, and your ideal customer destination at top-of-mind. Think industry insight, tips, and light bites of how your business solves their problems. You might think the work stops here…but not for us.

5. Add

Do you have sales material already on your site? What about an incredible offer you can’t wait to share with your customer base? These morsels of your business energize your audience to take immediate action, also known as the Call-To-Action (CTA). Here’s where we add the finishing touches to your blog by directly connecting your readers to your products, services, (amazing) offerings, and contact information to get them to work with you right away.

6. Count

When the first draft looks good, we make note of the word count to keep both quality and content on the table and well balanced. Both matter when your potential customers are expecting answers. So, what do you think…need a cup of java to perk you up yet? We’re only about half way through!

7. Check

We’ll go right back to the top to check that everything looks as it should, which means reviewing its readability, optimization, and CTAs. Because it’s our job to serve blog copy that’s error free and full of useful information for your target audience. 

8. Edit

We’ll manage our time to pass on all blogs to its assigned Editor. This step allows another professional word artist to read the content with fresh perspective and make any critical edits.

9. Check (Again!)

We’ll follow the guidance from our Editor to make any changes and perform one final proof before it makes its way to your inbox. Are there any links available? We’ll look again to be certain they’re clear and clickable.

10. Deliver

By now, our checklist is almost complete and we’re finally ready to let go and watch your blog bring in all the traffic. We’ll let you know when it’s ready and provide an easy way to make comments, suggestions, or ask any questions you might have.

11. Polish

Nothing is finished without your approval. This means we’ll ease any existing first draft jitters by making revisions (if needed, you’ll get 2 rounds of revisions). Don’t worry, you’ll be able to give it the go ahead before it’s published, which assures your blog’s messaging is just right.

12. Nurture

Have other connections that will want to offer their support? Share them with us so we can splinter your blog content into other digital marketing avenues that are easy to digest across multiple platforms.

13. Promote

We’ll infuse advanced tools like campaign development, crosslinking, email blasts, social media posts, and other items from our extensive copywriting menu. You can use them to continue sharing your wealth of knowledge and establishing yourself and your business as an authority leader in your industry.