Authenticity Will Always Win In The Age Of AI
But Without Documentation, You Can’t Guarantee Consistency Or Improve Your Brand Messaging.
Memorable & Energizing Brands Start With The Right Messaging
How Can We Transform Your Business?
You need brand messaging support if you…
- Haven’t touched your brand messaging before you started your company
- Don’t have any documentation surrounding your core messaging, voice, or copy rules
- Want to create better and stronger relationships with your audience
- Are frustrated with what AI is providing you because there’s got to be a better way
You don’t need brand messaging support if you…
- Are okay with sounding like everyone else (including your competitors)
- Don’t want to be memorable
- Want to be inefficient with your and your team’s time as you build out marketing campaigns
- Don’t want to get acquired, draw in investors, or reach your full value potential as a business
Excellency is achieved by the mastery of the fundamentals.
Why You Need Brand Messaging
Get Back To The Fundamentals
Why You Need Brand Messaging
Uniqueness Is Demanded
Your company is the only company in the world that can do exactly what you do, the way you do it. But your messaging isn’t showing that. Stand out in the marketplace by staying true to who you are and what you want to be.
Serve The Perfect Cup
Customization Is Expected
Your target audience has dozens (if not hundreds) of options to choose from. Welcome them into your corner of the marketplace and make them feel like this is the place they need to be.
Brew Consistently
Efficiency Is Required
You don’t have time to recreate the wheel. With the proper documentation, you’ll spin up effective, on-brand messaging quickly – every single time.
Our Process
How We Make It Easy To Pour Focus Into Your Copy
What started as our solution to scale our writing accuracy for clients has evolved into the single-most valuable resource in a marketing toolbox. Cultivate your unique brand aroma, and scale your marketing efforts with a little focus.
Workshop
Give A Full Flavor Profile
In a 90-minute interview, we gather all the answers we need to build a full 360-degree view of your brand voice, business, target audience, and offer.
We then take all that information to curate the messaging that is both on brand and will help you reach your growth goals.
Brainstorming
Test & Experiment
Development
Write The Recipe
What we’ve learned is then transformed into robust documentation that makes it easy for anyone – your team, contractors, other service providers – to understand your brand and how to market it effectively.
While there is an open engagement, we’ll continue to update your Fundamentals Package as we learn what works. This isn’t your single-use type of documentation. Keep using it over and over throughout the life of your business.
Review & Update
Steep Each Cup To Match Your Branding
What To Expect
Inside The Fundamentals
The most important items you need to market your business and sell your offer effectively.
Company Statements
Descriptions, Mission/Vision Statements, Taglines, USPs, & Value Propositions
Brand Voice Guide
Tone, Rules, Wordbank, Headlines, & Research
Customer Profiles
Demographics, Behaviors, Journeys, & Sales Responses
Competitive Analysis
Positioning, SWOT, & Differentiations
Marketing Guide
Features, Benefits, & Talking Points
AI Prompts
Dial In AI To Be Responsive To Your Brand
Nailing The Fundamentals Creates A Launch Pad For Energizing Transformation
Brand Messaging FAQs
Brand messaging is simply how your brand communicates to your audience. It should influence every word, decision, and action from your business.
No, but we highly recommend it – especially if you’ve never gone through a brand messaging exercise before.
Let’s take a look at it! During our Discovery Call, we can evaluate how it’s serving your business and if it needs improvement.
It creates consistency, a baseline for improvement, and scalability for your marketing.
Every great copy collateral should be tailored towards addressing the customer, their pain points, and their journey towards transformation. While we aren’t certified (yet), we do follow the StoryBrand methodology.
Sip-Sized Brand Messaging Resources
Breaking Through The Noise: How To Make Your Brand Stand Out
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Is Copywriting Dead In A World Full Of AI Writing?
How A Copywriter Boosts Your Business Growth
The Key To Consistency In Your Copywriting
These Power Words Will Evoke Emotion And Make Sales
Hit The Right Notes For Your Brand
Get Back To The Fundamentals
It starts with a virtual coffee conversation to start your brand messaging transformation.
