FocusCopy Blog

Brand Voice is Critical to Business Growth
Copywriting

Why Developing a Brand Voice is Critical to Business Growth

Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t

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Copywriting

Building a Unique Selling Proposition

During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone.  As a copywriter, I usually read every email to see what other companies are

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Copywriting

How to Write a Golden Thread

Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and Robert Waldinger’s What Makes a Good Life?. It’s incredible how they wrap up their talk so eloquently, so perfectly. You didn’t know where they were

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Copywriting

Content Splintering to Maximize Content ROI

Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and competition out there fighting for your prospective customer’s attention. It’s tough. We get it. We see it.  So how do you make your content stand

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Copywriting

Content Is NOT King In Marketing

In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning!  You see there will be more pieces of information produced

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Before You Hire a Ghostwriter
Copywriting

5 Questions You Need to Answer Before Hiring a Ghostwriter

Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks.  Your prospective customers may expect that you publish content on a regular basis.  You can either

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Processes & Procedures

How to Write Standard Operating Procedures

Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it.  Yes, there are libraries, lots of books, and web documents telling you how difficult it is, how complex business process development, and documentation is.  But does

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Copywriting

Proofreading Tips From Pro Copywriters

Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar mistake, I become so fixated on that mistake that I go on a treasure hunt to find more mistakes. If the author of that piece

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Copywriting vs SEO Writing
Copywriting

Copywriting vs SEO Writing: What’s the Difference?

It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and junk. A keyword a year ago might have had a few million results but now has hundreds of millions of results. That makes life as

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Why Companies Need to Focus on Their Copy in 2020
Copywriting

Why Companies Need to Focus on Their Copy in 2020

Business communication is now more important than ever. Scandals, success, missed opportunities, synergy… How you shape the story is critical to business success. It’s becoming more important for companies to focus on their communication pieces by the second – not minutes or hours. Information Collection Taken To The Next Level

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