FocusCopy Blog
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Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
The Ultimate Website Checklist For A Successful Launch
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
The Ultimate Website Checklist For A Successful Launch
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that
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