FocusCopy Blog
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Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
How to Write a Golden Thread
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and
Content Splintering to Maximize Content ROI
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
What Is The Difference Between Brand Messaging & Marketing Messages?
You ever seen a marketing campaign and immediately thought…They are trying too hard. Unfortunately, that’s not a compliment. You may even be trying too hard
Why Ambition Without Focus Is A Recipe For Burnout
We are officially deep into 2026, and the “AI honeymoon” is over. If you are a service provider managing a $10M+ firm, you’ve likely spent
An Entrepreneur’s Guide For Reviewing AI Copy To Meet Brand Standards
Content is no longer a scarcity. There is so much of it that it’s become a commodity. Unfortunately, not all the content is great. It’s
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
The Power Of Customer Centricity: Our Hot Take On The Newest Jaguar Campaign
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild
Why Every Business Should Have A Website
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1? Recently, this prospective client approached us and said
The Email Marketing Metrics That Will Dictate Your Copy
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
Automate Your Networking: How To Build Automation To Keep You On Track With Your Networking Goals
As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry
The Pros And Cons Of AI For Content Writing
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds
How To Use ChatGPT For Market Research
Newly launched tools to make creative strategies more efficient always give us an aha moment that we can’t wait to implement and share. This is
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
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