FocusCopy Blog
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Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
Proofreading Tips From Pro Copywriters
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar
Copywriting vs SEO Writing: What’s the Difference?
It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and
What Is The Difference Between Brand Messaging & Marketing Messages?
You ever seen a marketing campaign and immediately thought…They are trying too hard. Unfortunately, that’s not a compliment. You may even be trying too hard
Why Ambition Without Focus Is A Recipe For Burnout
We are officially deep into 2026, and the “AI honeymoon” is over. If you are a service provider managing a $10M+ firm, you’ve likely spent
An Entrepreneur’s Guide For Reviewing AI Copy To Meet Brand Standards
Content is no longer a scarcity. There is so much of it that it’s become a commodity. Unfortunately, not all the content is great. It’s
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Prioritizing Your Laundry List of Marketing To-Dos
As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on. But
Experiential Branding with Go Savvy: Building Brand Equity
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
Copywriting vs SEO Writing: What’s the Difference?
It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and
Difference Between Copywriting and Content Marketing
English is an incredibly powerful and often complex language. It’s estimated that the average number of English words a person knows is 10,000-20,000. To put
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
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