FocusCopy Blog
Discover Strategic Messaging Systems Designed To Convert Here
Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or
Have Content Anxiety? Here’s How To Avoid It Next Time You Go To Create & Publish With Confidence
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when
What Is Copywriting?
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at
The USP Framework Builder To Skyrocket Sales
How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your
What We Expect To Trend In Copywriting In 2024
Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies,
What Are Signs To Redo Your Website For Your Business?
Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above
FocusCopy Turns 4 Years Old (PLUS 7 Lessons We Learned In Our Fourth Year In Business)
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
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