Authenticity Will Always Win In The Age Of AI
But Without Documentation, You Can’t Guarantee Consistency Or Improve Your Brand Messaging.
Memorable & Energizing Brands Start With The Right Messaging
How Can We Transform Your Business?
You need brand messaging support if you…
- Want more continuity, consistency, and scalability in your marketing
- Aren’t satisfied with how you’re communicating your value
- Want to create better and stronger relationships with your audience
- Are frustrated and unsatisfied AI generated copy because there’s got to be a better way
You don’t need brand messaging support if you…
- Are okay with sounding like everyone else (including your competitors)
- Love chaos and stress
- Want to be inefficient with your and your team’s time as you build out marketing campaigns
- Don’t want to get acquired, draw in investors, or reach your full value potential as a business
- Are satisfied with your messaging because it’s infused with both your marketing AND sales goals
Excellency is achieved by the mastery of the fundamentals.
Why You Need Brand Messaging
Get Back To The Fundamentals
Extract Your Notes
Uniqueness Is Demanded
Your company is the only company in the world that can do exactly what you do, the way you do it. But your messaging isn’t showing that. Stand out in the marketplace by staying true to who you are and what you want to be.
Serve The Perfect Cup
Customization Is Expected
Your target audience has dozens (if not hundreds) of options to choose from. Welcome them into your corner of the marketplace and make them feel like this is the place they need to be.
Brew Consistently
Efficiency Is Required
You don’t have time to recreate the wheel. With the proper documentation, you’ll spin up effective, on-brand messaging quickly – every single time.
Our Process
How We Make It Easy To Pour Focus Into Your Copy
What started as our solution to scale our writing accuracy for clients has evolved into the single most valuable resource in a marketing toolbox. Now, you can cultivate your unique brand aroma, and scale your marketing efforts with a little focus. Tell us, which journey are you starting on?
Fully Crafted
We Brew Your Fundamentals For You
Get the expert touch to complete your Fundamentals Package.
Coached Cup
Learn How To Brew Better Copy Yourself
Gain expert guidance as you build your Fundamentals Package.
01 Workshop
Your Full Flavor Profile
In a 90-minute interview, we gather all the answers we need to build a full 360-degree view of your brand voice, business, target audience, and offer.
Fill out our detailed questionnaire to get the answers you need to complete your Fundamentals Package.
02 Brainstorming & Alignment
Dive Deeper Into Your Notes
We then take all that information to curate the messaging that is both on brand and will help you reach your growth goals.
Let’s jump on a 60-minute call where we’ll review your answers and help you uncover your authentic brand.
03 Development
Write Or Follow The Recipe
What we’ve learned is then transformed into robust documentation that makes it easy for anyone – your team, contractors, and other service providers – to understand your brand and how to market it effectively.
Take your answers, and turn them into your Fundamentals Package with our easy-to-fill-out template.
04 Review & Update
Steep Each Cup To Match Your Branding
While there is an open engagement, we’ll continue to update your Fundamentals Package as we learn what works.
Finally, we’ll jump on another 60-minute call to find opportunities for improvement, refinement, or adjustment.
This isn’t your single-use type of documentation. Keep using it over and over throughout the life of your business – it only gets better with age.
What To Expect
Inside The Fundamentals
The most important items you need to market your business and sell your offer effectively.
Company Statements
Descriptions, Mission/Vision Statements, Taglines, USPs, & Value Propositions
Brand Voice Guide
Tone, Rules, Wordbank, Headlines, & Research
Customer Profiles
Demographics, Behaviors, Journeys, & Sales Responses
Competitive Analysis
Positioning, SWOT, & Differentiations
Marketing Guide
Features, Benefits, & Talking Points
Master The Fundamentals For A Strong Recipe To Follow For Your Boldest Transformation Yet
Brand Messaging FAQs
Brand messaging is simply how your brand communicates to your audience. It should influence every word, decision, and action from your business.
No, but we highly recommend it – especially if you’ve never gone through a brand messaging exercise before or have any trouble answering questions about your brand such as…
Who is your target audience?
What are your brand’s core values and mission?
What makes you different from your competitors?
Let’s take a look at it! Schedule a Discovery Call, so we can evaluate how it’s serving your business and if it needs improvement.
It totally depends on you. If you want to play with the messaging, follow a proven process, and roll up your sleeves to make it happen…Then the Guided Fundamentals Package may be better suited for you.
But if you want expert guidance, strategy, and your time back, we highly encourage you to explore the Fundamentals Package. This only requires 90 minutes for your workshop and any review time. Then freedom!
It creates consistency, a baseline for improvement, and scalability for your marketing.
Every great copy collateral should be tailored towards addressing the customer, their pain points, and their journey towards transformation. While we aren’t certified (yet), we do follow the StoryBrand methodology.
Sip-Sized Brand Messaging Resources
Breaking Through The Noise: How To Make Your Brand Stand Out
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Is Copywriting Dead In A World Full Of AI Writing?
How A Copywriter Boosts Your Business Growth
The Key To Consistency In Your Copywriting
These Power Words Will Evoke Emotion And Make Sales
Hit The Right Notes For Your Brand
Get Back To The Fundamentals
It starts with a virtual coffee conversation to start your brand messaging transformation.
Fundamentals Package
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90-Minute Fundamentals Workshop
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Done-For-You Fundamentals Package
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Unlimited Editing With Open Engagement
Guided Fundamentals Package
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Proven & Tested Questionnaire
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60-Minute Alignment Workshop
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Fundamentals Package Template
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60-Minute Review Workshop
