Leaving Money On The Table With Your Follow-Up (Or Lack Thereof)?
It may be time to augment your existing sales funnel with a Long Term Nurture email sequence.
The Real Problem With Your Sales Pipeline
Are Prospects Ghosting You During Your Sales Cycle? Does Re-Engaging Them Feel Sleazy?
Here’s the sitch…Your target customers want to work with you. But when you approach them, they may not be in the right position to work with you. It may be because…
- They don’t have the budget allocated to invest in your products or services
- Their attention is pulled elsewhere (and there is nothing you can do to control that)
- They mentally aren’t in the right place to move further down the customer journey
Whatever it is…You’re leaving valuable money on the table if you aren’t following up with them the right way.
The Real Solution For Your Sales Pipeline
Want Your Follow-Up Process To Be Easier While Still Feeling Natural & Organic?
Following up should not be transactional. You have a superpower that you need to take advantage of…
…And that’s your ability to connect and build relationships.
Step back from the transactional mindset, and step into educating, entertaining, and investing in your target customers.
Close The Gap In Your Sales Process With An Effective Email Marketing Strategy
Follow-up can be a time and energy-sucking task. And when you’re following up with people you aren’t getting a response from anyways, it can be even more draining. That’s why it’s time to stop manually following up and start pushing them into a Long Term Nurture (LTN) campaign.
In our Email Blueprint to Nurture Your Next Client, discover exactly how to use, build, and monitor the success of your brand new LTN campaign. This has personally saved us 10 hours of time per week and had greater results than manual follow-up.
Our Results
- Closed an average of 1.2 clients per month since launch
- More than 5 agencies signed agreements with FocusCopy in a month
- Average close rate from discovery calls increased from 65% to 85%
And we’re just getting started!
What would these results mean for your business?
What’s Included?
Plus...
- Weekly LTN Campaign Planning Workbook
- 52 Prompts To Build Your Long Term Nurture Campaign
- Access To Private Community
- Our Top Performing Emails To Get Inspiration
- Lifetime Access & Updates
Meet Your Instructor
Lauren Jefferson is the Co-Founder and CEO of FocusCopy, a copywriting and content writing firm based in Houston, TX. As a graduate and now a mentor of the University of Houston’s Wolff Center for Entrepreneurship, Lauren has studied and put into practice how entrepreneurs find success at length – including common (and not so common) mistakes to avoid.
Today, the FocusCopy team caffeinates clients’ brand messaging to energize their business’s target audience to take action and become paying customers. More than the copy, she positions herself as her clients’ strategic partner where she helps them grow and scale their businesses.
Always finger-tapping across the keyboard with a hot cup of coffee within reach, she enjoys connecting with entrepreneurs and bringing their brand voices to life.
What Are You Waiting For?
Increase Your Profitability When You Launch Your Long Term Nurture Campaign Today
Frequently Asked Questions
Still Not Sure? Let’s Chat About It!
Email marketing is one of the most effective forms of marketing out there – even more than social media. With an average of 306 billion emails sent per day (Hubspot), it’s important to learn how to stand out in your target audience’s inbox. Additionally, email ROI is an impressive $36 for every $1 spent (Hubspot) – making it one of the more profitable types of marketing.
Ideally, we want you to have an email service provider as this allows you to bulk send legally. If your email service provider does have a form of automation, even better. Here are a couple of email service providers that we know can support this type of campaign:
- Keap (this is what we use)
- Hubspot
- Mailchimp
If you have more than 10 people in your network that you have email addresses for, you should be investing in your email marketing. This could be through regular email newsletters, offering free resources to grow your email list, or following up on sales prospects. The earlier you invest in email marketing the better. From personal experience, you will make mistakes. That’s the beauty of marketing – there’s never a one-size-fits-all approach. It’s literally all an experiment. As an entrepreneur, it may be easier to make those mistakes on a smaller scale and learn as you grow your email list.
This campaign works for any email list size because it’s focusing on the contacts you’re already engaging within your sales pipeline.
P.S. Don’t let anyone tell you that your list is too small. Everyone starts somewhere. And the fact that you already have an email list is HUGE!
