Lauren Jefferson is the Co-Founder and CEO of FocusCopy, a copywriting and content writing firm based in Houston, TX. As a graduate and now a mentor of the University of Houston’s Wolff Center for Entrepreneurship (WCE), Lauren has studied and put into practice how entrepreneurs find success at length – including common (and not so common) mistakes to avoid.
Today, the FocusCopy team caffeinates clients’ brand messaging to energize their business’s target audience to take action and become paying customers. More than the copy, she positions herself as her clients’ strategic partner where she helps them grow and scale their businesses. Always finger-tapping across the keyboard with a hot cup of coffee within reach, she enjoys connecting with entrepreneurs and bringing their brand voices to life.
Lauren Jefferson's Story
It all started when a WCE adjunct professor, Jim Wilkinson, called Lauren one day and offered her a marketing internship. He taught her everything about SEO, content marketing, email marketing, and membership management.
Before he unexpectedly passed away in 2017, they came to the conclusion that if businesses aren’t communicating what they are selling effectively (or at all), then it doesn’t matter how good your branding looks, how awesome your product is, how reputable you are…. It just doesn’t matter. Clear and concise communication makes all this hard work matter!
When Jim passed away suddenly, Lauren was put to the test – no budget, no support, and no subject matter expert. She carried the company and actually grew it over the next 5 months before it was acquired by the current owner.
The entrepreneurial bug bit Lauren and Jim’s legacy was sure to continue for years to come… So she stopped working for someone else and co-founded FocusCopy alongside Stuart Broderick.
Get To Know Lauren Jefferson
- Invests her free time by mentoring students in the Wolff Center for Entrepreneurship either by being a personal mentor or content creation liaison
- LOVES coffee and will always meet up for coffee (she’s vetted 60+ coffee shops in 10 different countries)
- Believes in supporting entrepreneurs physically, spiritually, and emotionally
- Wife to Andrew and mama to George the Boxer mix