
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only
Lauren Jefferson is the Co-Founder and Chief Executive Officer of FocusCopy – a full service copywriting agency.
Over the last 5 years, Lauren has immersed herself in the world of digital marketing and entrepreneurship. It all started when an adjunct professor, Jim Wilkinson, called Lauren one day and offered her a marketing internship. He taught her everything about SEO, content marketing, email marketing, and membership management.
Before he unexpectedly passed away in 2017, they came to the conclusion that if businesses aren’t communicating what they are selling effectively (or at all), then it doesn’t matter how good your branding looks, how awesome your product is, how reputable you are…. It just doesn’t matter. Clear and concise communication makes all this hard work matter!
When Jim passed away suddenly, Lauren was put to the test – no budget, no support, and no subject matter expert. She carried the company and actually grew it over the next 5 months before it was acquired by the current owner.
The entrepreneurial bug bit Lauren and Jim’s legacy was sure to continue for years to come… So she stopped working for someone else and co-founded FocusCopy alongside Stuart Broderick.
Before founding FocusCopy, Lauren Jefferson was the Director of Marketing at The Strategic CFO – a boutique financial consulting and advisory firm based in Houston, TX. Her role consisted of:
Everything had a common theme – it all required communication.
Before The Strategic CFO, Lauren Jefferson was a student in the University of Houston’s Wolff Center for Entrepreneurship (#2 Entrepreneurship Program in the nation). During her tenure in WCE, she had several internships and projects that were integral to developing the entrepreneur she is today:
Learn more about Lauren Jefferson with a few fun facts…
ljefferson@focuscopy.com
(210) 275-5752
If you would like other copywriting examples, please email Lauren.
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