Implement Our Messaging Infrastructure & Watch Your Business Grow
The #1 Profit Killer In Most Service-Based Businesses Is Inconsistent Messaging
Without a strategic messaging system in your business, you’re left with…
- A gamble on whether a campaign will work
- Unmet client expectations
- Increased client acquisition costs
- Decreased client retention rates
Breaking Ground To Build Something Different
Copy Strategy
Copywriting
Copy Systems
Turn Routine Communications Into Revenue-Generating Opportunities
Experience long-term growth together.
Custom messaging strategy made simple to execute.
Implement scalable processes that compound results over time.
FocusCopy® Is On A Mission To Install Revenue Generating Copy Systems Into 1,000 Businesses By 2030.
Get Ready To Access Comprehensive Messaging Systems That Match Your Expertise & Ambition
Service Providers
You desire sustainable growth in your business, but how can you differentiate yourself from every other service provider in your industry? There may not be a clear path to communicate differently…Until now.
Marketers
You know how crucial copy is, but you may not have internal copywriting resources. Outsource your most time-consuming tasks and the to-dos that usually create a bottleneck in your business.
Behind Our Name, FocusCopy®
When Co-Founder & CEO Lauren Jefferson was naming this company, she remembered her dad’s life framework – the CFE Framework.
Clarity. Focus. Execute.
It encompassed everything needed to cut through the noise, deliver clarity, and make a meaningful impact with your business.
- Gain Clarity about the issue, what needs to be done, and how to communicate it.
- Focus on the issue at hand, do not deviate from said issue, and plan the solution.
- Execute the plan exactly and convert the plan into reality and deliverables.
This framework allows us to strategize a customized marketing plan, design our client’s brand voice, understand their target audience, and write copy that effectively communicates our client’s solution, growing their business.
FOCUS is the one thing that catapults growth for entrepreneurs.
Strategic Copywriting Is The Competitive Advantage That Separates Thriving Service Providers From Struggling Ones.
Your Chief Copy Strategist
Lauren Jefferson co-founded FocusCopy in 2019 with the dream of helping other entrepreneurs. After working with over 150 clients in every single industry, she’s learned exactly what it takes to build a business with a strategic messaging system designed to convert. And now, she’s sharing that with service providers all across the United States.
