FocusCopy Blog
Discover Strategic Messaging Systems Designed To Convert Here
Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie
7 Red Flags Of AI Writing To Be Aware Of In 2025
You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit
6 Keys To Writing An FAQ Blog Post
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that
Is Copywriting Dead In A World Full Of AI Writing?
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
10 Client Red Flags To Watch Out For When Marketing
Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
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