If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good!
Imagine this…
Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog post that does it for you. Your customers have one place to look for all their pressing questions. Plus, you won’t need to keep copying and pasting the same response repeatedly.
Plus, with this one blog, you can also increase web engagement, gain quality leads, and garner more interest in your business and services. We’re here to show you how with the following 6 keys to writing an FAQ blog post you can use right now.
Need a copywriter to take care of your blogs for you? Schedule a discovery call to get started.
Try These 6 Keys To Writing An FAQ Blog Post & Save Yourself From The Repetition
Here’s your cue to take voice notes or be ready to type out your thoughts. Because, as soon as you finish reading this blog about the keys to writing an FAQ blog post, all of the content you need will be right there in front of you.
1. Ask The Questions, Type Out The Answers
The first part of creating your FAQ blog is simple. Ask yourself…
What are the top 10 to 20 questions I’m asked most about my business that I can easily answer right away?
Type or jot these questions down and be sure your answers are succinct and clear for your audience. Before you know it, these questions and answers can assist you in creating bold headlines that are easy to understand for even the fastest blog skimmer around.
2. Do Your (Quick) SEO Research
Search engine optimization does more than autofill your search for you when you’re online. SEO includes trackable data that changes based on what everyone around you is searching for. This is immensely important for businesses that want to know more about their target audiences’ wants, needs, and wishes.
Even if you offer an extremely specific service, your audience may not know the same technical jargon that you do. As an example, if you own a floral shop, you might want to answer questions that also include popular search terms (in bold) like…
- How does Valentine’s Day flower delivery work?
- Can I pick up my flower delivery order instead?
- Can your business do flowers for a wedding or big event in my city?
- Can I buy red roses by the dozen?
You may know that you sell baccarat roses, Ever Reds, and Freedom roses but the average customer will not. This is why pairing your FAQs with commonly used SEO keywords or phrases assists in making your business, its FAQs, and your services more visible on popular search engines like Google, Bing, and Yahoo.
There are also many free web analytics tools available online like Clarity from Microsoft and Google Keyword Planner, so you don’t need to spend a dime to get started.
You can also use a team of professional copywriters to help you get the job done. Schedule your discovery call with us right now.
3. Discover More FAQs
Speaking of using SEO tools for your FAQ blog post, you can also use various online forums to find more FAQs to answer while you’re at it. A few platforms you should think about exploring include…
In fact, about 40% of young people use TikTok alone as a search engine. This may not sound incredibly important right now, but your prospects will soon include a younger generation of buyers than you may be used to today. So, it is worth keeping in mind.
4. Define Technical Words & Phrases
Another one of our keys to writing an FAQ blog post is ensuring you understand that it’s okay to simplify your answers for your average customer. If you’re a business owner with a typically well-informed customer base, you may not need to worry about this as much.
However, if you often find that your answers go over most people’s heads, it’s time to take a step back and clarify those answers. Speak to your audience in a way they will understand. If it helps, offer a mini glossary or answer individual questions defining commonly used terms or phrases in your industry.
Take FocusCopy for example. You may see us answer what we view to be “simple” questions like…
What does SEO mean?
What is backlinking and what does it mean?
Is a copywriter and copyright the same thing?
We would define keywords and phrases with each of these questions while breaking down their definitions so they’re easier to digest.
5. Support Your Answers With Statistics
You cannot get rid of all of the misinformation online regarding your business or expertise. What you can do is fortify your answers with reliable statistics to back them up. This is yet another one of our keys to writing an FAQ blog post that works in favor of your business and your customers.
Remember, you’re the industry expert!
That said, think of 2 to 5 industry-related resources that you trust. A few examples might include:
- Established associations
- Government-led groups or studies
- Industry organizations or clubs
- Individual industry leaders
- Top-performing companies
If you follow these people or organizations online and subscribe to their newsletters, you can keep up with them consistently as new information is shared. Don’t forget to cite your sources within your blog by adding a link or footnote leading your audience to the source.
6. Share It
Have someone other than yourself read through your FAQ blog post to make suggestions and offer other forms of advice. Perform a spelling and grammar check (and don’t worry too much about perfection) before publishing your brand-new blog.
Once that’s done, you can share your blog on social media, by email, or by asking others to help spread the word for you.
Bonus Tip!
So, you have one well-written blog post answering the most commonly asked questions about your business. Did you know you can split this 1 complete blog into several separate blogs, social media posts, and (possibly) a podcast script?
Think about each point you’ve made so far. Chances are you can talk about one or several of them more in-depth – so do it! Here are a few ideas to get you started:
- Think of lessons learned
- Reflect on former customer stories
- Answer more questions related to each FAQ
For social media posts, pull headlines and the most important part of your answer to create quick posts you can share that add value to your social platforms.
We Write Blog Posts For Businesses
Does writing an FAQ blog post take time? Yes. We would be lying if we said it didn’t take at least some time to strategize, write, and approve a blog post.
If you don’t have that kind of time, that’s okay! We do. Schedule a discovery call with us today!
