FocusCopy Blog
Discover Strategic Messaging Systems Designed To Convert Here
Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit
6 Keys To Writing An FAQ Blog Post
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that
Is Copywriting Dead In A World Full Of AI Writing?
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread
Why Weak Messaging Is the #1 Profit Killer In Service Businesses
You’re doing everything right. You’ve built the right team, refined solid delivery processes, and generated some incredibly happy clients. But somewhere along the way, the
12 Signs You Need a Copywriting Strategist (Not Just Another Copywriter)
As a service provider, you know your marketing should be working better. Your website looks professional, you’re posting on social media, sending regular emails…but something
What Is Done-For-You Copywriting? (And Why Strategy Makes All the Difference)
You need copy for your website. Your email sequences need updating. And your proposals could be more persuasive. So you start looking for a copywriter
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
FocusCopy Turns 7 Years Old (PLUS 9 Lessons We Learned In Our Seventh Year In Business)
Re-reading last year’s post makes me laugh. How optimistic and unprepared was I? Did we launch FocusCopy 2.0 like we promised? Heck no! I basically
The #1 Profit Killer in Your Business (And How to Eliminate It)
You’re doing good work. Clients are happy enough. Revenue is coming in. But if you’re honest, your numbers don’t match the effort you’re putting out.
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service
FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above
FocusCopy Turns 4 Years Old (PLUS 7 Lessons We Learned In Our Fourth Year In Business)
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Swipe File: The Complete List Of Emotional Triggers
Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe
How To Use A Marketing Filter To Simplify Your Strategy
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure
Stretching Your Marketing Budget: How To Prioritize Efficiently
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
The 6-Stage Revenue Engine: How To Operationalize Your Messaging & Stop Revenue Leaks Across Your Client Journey
AI slop is cheap, automated, clinical, and generic. Your prospects are actively tuning it out. More importantly, it’s degrading your overall business value. When service
How To Scale Your Marketing With Strategic Copy Infrastructure
We are officially deep into 2026, and the “volume over value” approach is failing. You’re posting on social media, sending emails, and publishing blog posts…yet
The Conviction Gap: Why Your 2026 B2B Messaging Is Leaking Revenue (And How To Fix It)
The CEO stared at me through our Google Meet, latte in hand, as the steam faded into the quiet. On paper, her service-based business was
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