FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Content Splintering to Maximize Content ROI
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and competition out there fighting for your prospective customer’s attention. It’s tough. We get it. We see it. So how do you make your content stand out and become the authority
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks. Your prospective customers may expect that you publish content on a regular basis. You can either spend your valuable time writing
Content Splintering to Maximize Content ROI
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and competition out there fighting for your prospective customer’s attention. It’s tough. We get it. We see it. So how do you make your content stand out and become the authority
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks. Your prospective customers may expect that you publish content on a regular basis. You can either spend your valuable time writing
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