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b2b vs b2c marketing

Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!

Recently, a student at the Wolff Center for Entrepreneurship asked me…  “How do you move a mechanical mentor relationship into a personal mentor relationship?”  My answer was simple…. Be human.  You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes

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Creating Swipe Files

The Beginner’s Guide To Creating Swipe Files For Copywriting

Who said writing high-converting copy has to be hard?  Probably someone without a swipe file!  If you’re stuck in a creative block trying to write compelling and high-converting copy for your business, it’s time to learn about the shortcut you’ve been missing. Stop trying to reinvent the wheel and stand on the shoulders of giants

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Blog Feature Images (30)

Tackle The Lies Imposter Syndrome Tells You

Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format.  And it’s definitely not because you don’t have the knowledge. After all, there are plenty of resources out there for you to use and learn from – including a bunch from FocusCopy!

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