Communicating Through the Coronavirus Crisis
March 19, 2020
March 18th, 2020… The rapidly spreading coronavirus (also known as COVID-19) led to countless local and national events to be cancelled. Major events such as
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11 Tips on How To Overcome Your Writer’s Block
January 20, 2020
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares
Why Developing a Brand Voice is Critical to Business Growth
January 7, 2020
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something
Building a Unique Selling Proposition
December 4, 2019
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received
How to Write a Golden Thread
November 8, 2019
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and
Content Splintering to Maximize Content ROI
October 30, 2019
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and