As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry up and your business will essentially be non-existent. But what happens if you’re an introvert and you loathe networking? Trust me…You won’t find me willingly attending a networking event –
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is no different. But today, we hit a milestone that I’ve been anxiously waiting for since the day I founded FocusCopy back in 2019. Why? Because statistically, the odds were stacked
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this. If you’re
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise. P.S. It won’t, but we’ll get into that later. We will fully admit that we’ve had (and still have) questions
Are you part of the Swiftie movement? Whether you’re a fan or not, there seems to be a method to the madness when it comes to Taylor Swift’s marketing strategy. The bottom line? Swift’s strategy is a blueprint that businesses can (and should) use as a framework for growing brand awareness and knowing what to
Newly launched tools to make creative strategies more efficient always give us an aha moment that we can’t wait to implement and share. This is why we’re revealing what we found useful in our strategy sessions and how to use ChatGPT for market research. When ChatGPT and similar AI writing tools started becoming available, we
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
