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Recent FocusCopy Blogs

Right Way to Use AI in Copywriting

AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting

Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to

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WHAT IS THE GOLDEN THREAD

5 Golden Thread Examples To Inspire Your Copy

Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread.  It gives you

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7 Red Flags Of AI Writing To Be Aware Of In 2025

7 Red Flags Of AI Writing To Be Aware Of In 2025

You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they don’t want to be left behind to fossilize.  Especially as it pertains to the content creation landscape, entrepreneurs must become increasingly savvy at identifying AI-generated content – both in their

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avoid shiny object syndrome

The Most Effective Strategy To Avoid Shiny Object Syndrome

Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus?  No, it’s not your ADHD or ADD kicking it.  It’s shiny object syndrome.  But you may also have heard it referred to as “shiny penny syndrome”, “chasing a

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B2B lead generation ideas

5 B2B Lead Generation Ideas To Implement In Q1 2025

At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re not seeing anything different in Q1 2025. But as we look at B2B lead generation ideas, understand that 2025 is all about “Human First” experiences. Build the relationship, connect on

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