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Recent FocusCopy Blogs

How To Use A Marketing Filter To Simplify Your Strategy

How To Use A Marketing Filter To Simplify Your Strategy

Want to cut through marketing chaos?  More than half of small business owners feel the same.  In fact, most small business owners aren’t 100% sure their current marketing strategy is working. And it makes sense with countless platforms to choose from to promote who you are and what you do best.  But if marketing anxiety

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The Subtle Shift That Changes Everything In Service-Based Sales

Most service-based business owners think their sales problem is about price objections, ghosting leads, or not following up. But the real issue? They’re selling the wrong thing – or at least, they’re positioning it that way. After working with companies of all sizes – from startups to multi-generational companies – I’ve learned one key thing.

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Stretching Your Marketing Budget: How To Prioritize Efficiently

Stretching Your Marketing Budget: How To Prioritize Efficiently

Entrepreneurs are stretched, exhausted, weary, and…Motivated.  After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a particularly challenging marketing environment, there is more energy to make it happen.  So what are businesses facing? And why is it tying up budgets? These challenges make strategic prioritization of

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Why Inconsistency Is Your Biggest Adversary

Why Inconsistency Is Your Biggest Adversary

Is your Goliath yourself and your inconsistency?  Over the last 2 years, I’ve been on a personal mission to root out my own inconsistency…In life, in marriage, in motherhood, and in business.  And if you’ve followed me for any amount of time, you know that I love to flip the script to a more positive

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