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Recent FocusCopy Blogs

Right Way to Use AI in Copywriting

AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting

Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to

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WHAT IS THE GOLDEN THREAD

5 Golden Thread Examples To Inspire Your Copy

Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread.  It gives you

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