FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
11 Tips on How To Overcome Your Writer’s Block
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares back at you with the blinking cursor taunting you. Nothing. The time ticks by… It feels like it’s been at least 20 minutes. Nope, only 30 seconds. Writer’s block is
Why Developing a Brand Voice is Critical to Business Growth
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t need to be a Fortune
Building a Unique Selling Proposition
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
11 Tips on How To Overcome Your Writer’s Block
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares back at you with the blinking cursor taunting you. Nothing. The time ticks by… It feels like it’s been at least 20 minutes. Nope, only 30 seconds. Writer’s block is
Why Developing a Brand Voice is Critical to Business Growth
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t need to be a Fortune
Building a Unique Selling Proposition
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
Sip and chat about the crazy experiences we go on as entrepreneurs.
Try a new flavor (or strategy) for your overall marketing.
Equip yourself with tried and tested copywriting tools, processes, and systems.
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.
