FocusCopy Blog

The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems

Dig deep into how to make your copy more effective for your business.

Brand Voice is Critical to Business Growth

Why Developing a Brand Voice is Critical to Business Growth

Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t need to be a Fortune

Read More »

Building a Unique Selling Proposition

During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone.  As a copywriter, I usually read every email to see what other companies are doing; however, this influx of

Read More »

How to Write a Golden Thread

Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and Robert Waldinger’s What Makes a Good Life?. It’s incredible how they wrap up their talk so eloquently, so perfectly. You didn’t know where they were going with the story when

Read More »
Brand Voice is Critical to Business Growth

Why Developing a Brand Voice is Critical to Business Growth

Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t need to be a Fortune

Read More »

Building a Unique Selling Proposition

During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone.  As a copywriter, I usually read every email to see what other companies are doing; however, this influx of

Read More »

How to Write a Golden Thread

Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and Robert Waldinger’s What Makes a Good Life?. It’s incredible how they wrap up their talk so eloquently, so perfectly. You didn’t know where they were going with the story when

Read More »

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