Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do? Sure, you can say that blogging three times a week is ideal for your small business. But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there
There is a lot noise in the world. And it can be deafening. That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise. How do you go about doing that? You use persuasion principles to write converting copy.
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Friend, can I be frank with you? I have never experienced burnout before until Q3 2021. You see, it was inevitable. I kept pressing forth with miniscule breaks to survive the pandemic. I didn’t want FocusCopy – my first company – to be a casualty. Then even more detrimental, I took on everyone’s emotional burdens
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form. The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives. What Is AI? AI, which stands for Artificial Intelligence, is a field of
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
