When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to
For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and “How-To” articles online. So, this guide aims to not only be useful for veteran writers who want to really hone their craft, but for entrepreneurs who want to write their
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes to writing for their business.
You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has such a huge role in
Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action. Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers in the right direction takes
As a business owner, do you indoctrinate new prospects as much as you hustle to market your content to the right audience? When running a business, converting your audience into paying customers is key to turning profit and growing your brand. This is what we call the indoctrination process, and it’s all about nurturing your
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
