When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you need to rush through to reach the end product. Because it’s so much more than a deliverable. It’s a tool. And it’s a pretty powerful one, too. I get it…
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not want to do more work than is required. Makes sense. Copywriting isn’t an easy task – even for us professionals. It requires creativity, effort, strategy, and time. That’s why many
Writing is a funny thing. Put the right letters and words together… You get a sentence. Plus, there are endless combinations of letters and words you can use to help find exactly what it is you want to say. But what happens when you feel like your business’ writing could use a little help? Put
What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t the only thing that has
Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it? But the good news is that it is possible to make your website copy short,
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
