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Prioritizing Marketing Tasks

Prioritizing Your Laundry List of Marketing To-Dos

As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on.  But what about your marketing?  You’re told to write a blog, send an email newsletter, create SEO content, post on social media, create video content, learn all the algorithms, paid advertising,

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small business crisis communications plan

Why You Need A Small Business Crisis Communications Plan

You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service.  All of our remote team

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b2b vs b2c marketing

Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!

Recently, a student at the Wolff Center for Entrepreneurship asked me…  “How do you move a mechanical mentor relationship into a personal mentor relationship?”  My answer was simple…. Be human.  You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes

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Creating Swipe Files

The Beginner’s Guide To Creating Swipe Files For Copywriting

Who said writing high-converting copy has to be hard?  Probably someone without a swipe file!  If you’re stuck in a creative block trying to write compelling and high-converting copy for your business, it’s time to learn about the shortcut you’ve been missing. Stop trying to reinvent the wheel and stand on the shoulders of giants

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