Building a Unique Selling Proposition
December 4, 2019
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received
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How to Write a Golden Thread
November 8, 2019
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and
Content Splintering to Maximize Content ROI
October 30, 2019
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and
Content Is NOT King In Marketing
October 23, 2019
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
5 Questions You Need to Answer Before Hiring a Ghostwriter
October 16, 2019
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
How to Write Standard Operating Procedures
October 9, 2019
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes,