Content Splintering to Maximize Content ROI
October 30, 2019
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and
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Content Is NOT King In Marketing
October 23, 2019
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
5 Questions You Need to Answer Before Hiring a Ghostwriter
October 16, 2019
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
How to Write Standard Operating Procedures
October 9, 2019
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes,
Proofreading Tips From Pro Copywriters
October 3, 2019
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar
Copywriting vs SEO Writing: What’s the Difference?
September 25, 2019
It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and