Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. But there
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and over) again, your website can be your most effective sales tool. Plus, a good website can also elevate your business’s legitimacy and boost your own confidence as a business owner.
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with salesy marketing campaigns in every facet of their lives. You can’t open your email, social media accounts, watch a video, or even drive down the street without some type of
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. On the flip side, a poorly designed or slow website can have the opposite effect. For
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And empathy, well, it’s one of the most important and impactful elements. Copywriters need empathy to infuse our work with humanity and thought-provoking copy. This allows our clients’ ideal audience to
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
