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Recent FocusCopy Blogs

What Every Entrepreneur Needs To Be Successful In 2025

What Every Entrepreneur Needs To Be Successful In 2025

2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down.  No ma’am. It continues whether you want it to or

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When Your Company Does Have SOPs

When Your Company Does Have SOPs (Get Your Free SOP Framework)

Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the very first blogs we ever wrote was What Happens When Your Company Doesn’t Have SOPs. Surprisingly, it has remained one of our most popular blogs ever. Why?  Well, we have

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The Email Marketing Metrics That Will Dictate Your Copy

The Email Marketing Metrics That Will Dictate Your Copy

Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this.  If you’re

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The Pros And Cons Of AI For Content Writing

Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise.  P.S. It won’t, but we’ll get into that later.  We will fully admit that we’ve had (and still have) questions

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