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Recent FocusCopy Blogs

The Subtle Shift That Changes Everything In Service-Based Sales

Most service-based business owners think their sales problem is about price objections, ghosting leads, or not following up. But the real issue? They’re selling the wrong thing – or at least, they’re positioning it that way. After working with companies of all sizes – from startups to multi-generational companies – I’ve learned one key thing.

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Stretching Your Marketing Budget: How To Prioritize Efficiently

Stretching Your Marketing Budget: How To Prioritize Efficiently

Entrepreneurs are stretched, exhausted, weary, and…Motivated.  After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a particularly challenging marketing environment, there is more energy to make it happen.  So what are businesses facing? And why is it tying up budgets? These challenges make strategic prioritization of

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Why Inconsistency Is Your Biggest Adversary

Why Inconsistency Is Your Biggest Adversary

Is your Goliath yourself and your inconsistency?  Over the last 2 years, I’ve been on a personal mission to root out my own inconsistency…In life, in marriage, in motherhood, and in business.  And if you’ve followed me for any amount of time, you know that I love to flip the script to a more positive

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Done-For-You vs. DIY Copywriting: Which Is Right For Your Business?

Done-For-You vs. DIY Copywriting: Which Is Right For Your Business?

With economic uncertainty, ever-changing consumer expectations, and countless automated integrations, business owners are being pulled in a multitude of directions. This leaves many entrepreneurs wondering when they’ll even have time to write and market their business. As a service-based entrepreneur, you know that compelling copy is essential for attracting clients and growing your business. Yet

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