FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.

These Power Words Will Evoke Emotion And Make Sales
Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action. Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers in the right direction takes

How Is B2B Copywriting Helpful For Businesses?
No matter the industry or product, every business can gain from copywriting. From bringing in organic web traffic to actually persuading customers to take out their wallets, copywriting helps businesses connect with their audience and create brand authority. Of course, copywriting does even more than this. But for businesses who sell directly to other businesses,

7 Steps To Write A Strong Hook In Your Copy To Keep Your Audience Engaged
Did you know your hook could be all it takes to capture your target audience’s attention, even if you don’t consider yourself a great writer? In fact, all it takes is some creativity and keeping your readers at the forefront. Whether you’re illustrating the pain points you can alleviate or sharing a personal story, you

These Power Words Will Evoke Emotion And Make Sales
Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action. Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers in the right direction takes

How Is B2B Copywriting Helpful For Businesses?
No matter the industry or product, every business can gain from copywriting. From bringing in organic web traffic to actually persuading customers to take out their wallets, copywriting helps businesses connect with their audience and create brand authority. Of course, copywriting does even more than this. But for businesses who sell directly to other businesses,

7 Steps To Write A Strong Hook In Your Copy To Keep Your Audience Engaged
Did you know your hook could be all it takes to capture your target audience’s attention, even if you don’t consider yourself a great writer? In fact, all it takes is some creativity and keeping your readers at the forefront. Whether you’re illustrating the pain points you can alleviate or sharing a personal story, you
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