FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks. Your prospective customers may expect that you publish content on a regular basis. You can either spend your valuable time writing
Proofreading Tips From Pro Copywriters
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar mistake, I become so fixated on that mistake that I go on a treasure hunt to find more mistakes. If the author of that piece of copy only knew… Phew!
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks. Your prospective customers may expect that you publish content on a regular basis. You can either spend your valuable time writing
Proofreading Tips From Pro Copywriters
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar mistake, I become so fixated on that mistake that I go on a treasure hunt to find more mistakes. If the author of that piece of copy only knew… Phew!
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