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Content Splintering to Maximize Content ROI
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and

Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content

5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but

Content Splintering to Maximize Content ROI
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and

Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content

5 Questions You Need to Answer Before Hiring a Ghostwriter
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
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