FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or
Sip and chat about the crazy experiences we go on as entrepreneurs.
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became
Does Your Business Need A Content Writer?
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became
Does Your Business Need A Content Writer?
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the
Try a new flavor (or strategy) for your overall marketing.
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience,
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience,
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to
Equip yourself with tried and tested copywriting tools, processes, and systems.
A Step-By-Step Guide To Managing Your Content Calendar
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then,
What You Need In Your Copy Toolkit To Write Effective Copy
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not
Stages of SOP Development: A Guide from 40,000 Feet
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have
A Step-By-Step Guide To Managing Your Content Calendar
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then,
What You Need In Your Copy Toolkit To Write Effective Copy
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not
Stages of SOP Development: A Guide from 40,000 Feet
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have
Read & Sip
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