FocusCopy Blog
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over
How We Use ClickUp To Manage Our Content Production Calendar
If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features
7 Ways Copywriting Helps Businesses Reach Their Goals Swiftly & Profitably
Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task. One of the most common things we hear from our clients is, “I hate writing.”
What To Look For When Hiring Content Writers
How do you know what to look for when hiring content writers? You’re a small business owner, which means you must justify every cent of your budget. As a writer, it’s my job to delve into my creative superpowers. However, as a business owner, I also understand why it’s hard
How To Overcome Writer’s Block & Get Back On The Right Track
Who else has a hard time overcoming writer’s block? I know I do! We’ve all had those days. You know the ones…You have a ton of writing on your to-do list. However, after your third (or sixth) cup of coffee, you still can’t seem to focus on the task at
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to be whatever you want to be (except for some more professional roles). While that is freeing and amazing in our opinion, it also means that
Why Your Out Of Office Notifications Need Sprucing
It’s vacation time… But that doesn’t mean you need to get lazy on your out of office emails. In fact, this is an opportunity for you to spruce up your copy and see some real traction. So where did this conversation come from? Greg: The Originator Of Original OOO Emails
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe
3 Common Mistakes Business Owners Make When Launching Their Website
Small business owners will spend between $2,000 and $10,000 to build a new website. Many business owners understand it takes a little time to pick up traffic, but what if you don’t see any improvement? You’re getting no new leads, no phone calls, nothing is in your inbox, and you’re
