FocusCopy Blog

content marketing tools
Content Marketing

7 Content Marketing Tools To Reach Your Ideal Audience

You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has

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power words that sell
Copywriting

These Power Words Will Evoke Emotion And Make Sales

Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action. Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers

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Indoctrinate New Prospects
Marketing

How To Indoctrinate New Prospects Into Your Brand

As a business owner, do you indoctrinate new prospects as much as you hustle to market your content to the right audience? When running a business, converting your audience into paying customers is key to turning profit and growing your brand. This is what we call the indoctrination process, and

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managing your content calendar
Content Marketing

A Step-By-Step Guide To Managing Your Content Calendar

You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then, you decide today’s the day you’re going to get it all together. You open your calendar, and it hits you.  It looks like a mess!

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B2B copywriting
Copywriting

How Is B2B Copywriting Helpful For Businesses?

No matter the industry or product, every business can gain from copywriting. From bringing in organic web traffic to actually persuading customers to take out their wallets, copywriting helps businesses connect with their audience and create brand authority.  Of course, copywriting does even more than this. But for businesses who

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create backlinks
Marketing

How To Create Backlinks & Drive Valuable Traffic to Your Landing Page

As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them?  But on top of building or updating your website, you’re figuring

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Copywriting Help Your Business
Business

How Does Professional Copywriting Help Your Business Grow?

You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out.  Even though you keep seeing recommendations to hire a copywriter or are studying writing

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Identify Your Target Market
Marketing

Why Is It So Important To Identify Your Target Market?

Have you ever felt as though you’re speaking into a void when it comes to your marketing materials?  What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main

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pillar blog post
Content Marketing

Create A Pillar Blog Post That Sells

You’ve heard of a pillar blog post before, but can’t help but feel lost. You’ve been working on your marketing and you’ve nailed the use of keywords throughout your blogs. Or so you thought. That’s all it takes, right? It seems simple enough, doesn’t it? Write relevant and engaging blogs

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