FocusCopy Blog

common website mistakes business owners make
Marketing

3 Common Mistakes Business Owners Make When Launching Their Website

Small business owners will spend between $2,000 and $10,000 to build a new website.  Many business owners understand it takes a little time to pick up traffic, but what if you don’t see any improvement? You’re getting no new leads, no phone calls, nothing is in your inbox, and you’re

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Top Problems Website Designers Experience
Business

Website Designers: There’s A Better Way For Copy

You didn’t become a website designer to… Write copy. Analyze word choice.  Get words out of your client’s mouths.  Wait on copy.  No. You became a website designer to bring an idea to life and generate a platform for businesses to grow.  After talking to dozens of website designers and

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is blogging once a month enough
Content Marketing

Is Blogging Once A Month Enough?

Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do?  Sure, you can say that blogging three times a week is ideal for your small business.  But can you actually uphold that type of schedule

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Persuasion Principles To Write Converting Copy
Copywriting

How To Use Persuasion Principles To Write Converting Copy

There is a lot noise in the world.  And it can be deafening.  That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise.  How do you go about doing that?  You use persuasion

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content marketing skills
Copywriting

5 Content Marketing Skills For Business Owners To Master In 2022

As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety

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Consistency In Your Copywriting
Copywriting

The Key To Consistency In Your Copywriting

The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs

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AI For Copywriting
Copywriting

AI For Copywriting: What’s The Sitch?

From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form.  The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives.  What Is AI? AI, which stands for Artificial

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Repetition In Copywriting
Copywriting

Repetition In Copywriting: The Key To Conversions

When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content

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how to improve your writing
Copywriting

How to Improve Your Writing Skills: A Guide By Professional Writers

For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and “How-To” articles online.  So, this guide aims to not only be useful for veteran writers who want to really hone their craft, but for entrepreneurs

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