
Why Every Service Provider Needs To Hire A Copy Strategist
You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service

You may believe simply showing up online, posting on social, sending emails, and having a website means you’re “doing marketing.” But if you’re a service

You’ve probably heard the advice: “Invest in good copy.” But here’s what most service providers don’t realize – there’s a massive difference between hiring someone

It never fails that when I start writing this blog each year, all the emotions from the past twelve months come rushing back like a

Want to stop creating content that gets likes but doesn’t land clients? Here’s the thing about content marketing: most service providers are doing it backwards.

Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe

You watch them scroll through your sales page, nodding along. The email opens are there. Heck, they even click through on those same emails. They’re